William Hill (bookmaker) Audience in United States
William Hill (bookmaker) has an estimated audience of 648,470 people in United States. 25.2% are female, 74.8% are male, average age 35.9. Top regions: Nevada, California, New York.
The average William Hill (bookmaker) fan in United States is 35.9 years old, more male, and lives primarily in Nevada. The audience is concentrated in Nevada, California, New York.
Category: Games · Type: Brand · Subtype: Betting
Demographics of William Hill (bookmaker) fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 35.9 |
| Estimated audience size | 648,470 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Nevada | 136,878 | 21.82× |
| California | 63,123 | 0.89× |
| New York | 43,452 | 1.2× |
| Florida | 35,556 | 0.81× |
| Texas | 30,768 | 0.55× |
| New Jersey | 16,601 | 1.01× |
| Illinois | 13,860 | 0.64× |
| Georgia | 13,305 | 0.67× |
| Pennsylvania | 13,291 | 0.61× |
| Virginia | 10,927 | 0.69× |
| Ohio | 10,643 | 0.53× |
| North Carolina | 10,526 | 0.54× |
| Michigan | 9,195 | 0.54× |
| Arizona | 8,716 | 0.66× |
| Washington | 8,605 | 0.66× |
| Massachusetts | 8,396 | 0.66× |
| Tennessee | 6,600 | 0.51× |
| Maryland | 6,523 | 0.59× |
| Indiana | 6,212 | 0.52× |
| Colorado | 5,693 | 0.56× |
| Washington, District of Columbia | 5,246 | 2.69× |
| Louisiana | 5,069 | 0.61× |
| Missouri | 4,779 | 0.46× |
| South Carolina | 4,250 | 0.44× |
| Alabama | 4,119 | 0.45× |
| Kentucky | 4,023 | 0.49× |
| Oregon | 3,953 | 0.53× |
| Minnesota | 3,817 | 0.41× |
| Connecticut | 3,611 | 0.56× |
| Wisconsin | 3,291 | 0.34× |
| Oklahoma | 3,066 | 0.43× |
| Kansas | 2,829 | 0.55× |
| Mississippi | 2,760 | 0.52× |
| Utah | 2,639 | 0.45× |
| Iowa | 2,325 | 0.44× |
| Arkansas | 2,090 | 0.39× |
| West Virginia | 1,718 | 0.57× |
| Hawaii | 1,647 | 0.59× |
| Nebraska | 1,507 | 0.46× |
| Idaho | 1,448 | 0.45× |
| Maine | 1,217 | 0.52× |
| New Mexico | 1,139 | 0.35× |
| New Hampshire | 1,077 | 0.42× |
| Rhode Island | 921 | 0.45× |
| Delaware | 771 | 0.43× |
| Montana | 617 | 0.34× |
| Alaska | 596 | 0.43× |
| Wyoming | 513 | 0.53× |
| Vermont | 496 | 0.44× |
| North Dakota | 468 | 0.35× |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 50.7% |
| Italy | 16.3% |
| Spain | 14.4% |
See William Hill (bookmaker) audiences in other countries
- William Hill (bookmaker) — Germany
- William Hill (bookmaker) — United Kingdom
- William Hill (bookmaker) — France
- William Hill (bookmaker) — Italy
- William Hill (bookmaker) — Spain
- William Hill (bookmaker) — Brazil
- William Hill (bookmaker) — Japan
- William Hill (bookmaker) — South Korea
- William Hill (bookmaker) — India
More Betting audiences in United States
- Sportsbook (2,901,366)
- BetMGM (1,758,412)
- Betfair (669,324)
- Bookmaker (566,439)
- Paddy Power (434,746)
How to read this data
Audience size is the estimated number of people in United States who actively search for William Hill (bookmaker). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.