Rascasse Audience Intelligence

William Hill (bookmaker) Target Market in United States

A data profile of the people who buy, follow and care about William Hill (bookmaker) in United States — modelled from more than twelve digital signal sources. William Hill (bookmaker) has an estimated audience of 659,346 people in United States.

#3among Betting in United States#3193among Brand in United States#644in Games

The average William Hill (bookmaker) fan in United States is 35.9 years old, more male, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, New York.

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the William Hill (bookmaker) profile in United States.

Audience size
659K
in United States
Gender
25.2%♀
74.8% male
Age
35.9
average years
Country rank
#30986
Brand in United States
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of William Hill (bookmaker)

25.2% are female, 74.8% are male, average age 35.9.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for William Hill (bookmaker) audience in United States
MetricValue
Female25.2%
Male74.8%
Average age35.9
Estimated audience size659,346
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the William Hill (bookmaker) audience in United States
Age bracketShare%
16-1924%
20-2927%
30-3920%
40-4914%
50+15%
Fig. 04

Worldwide distribution

2.6%

of the worldwide William Hill (bookmaker) audience comes from United States.

Worldwide audience distribution share by country for William Hill (bookmaker)
CountryShare
United Kingdom52.8%
Italy16.7%
Spain12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the William Hill (bookmaker) audience in United States is strongest.

Fig. 05

Top regions by affinity

William Hill (bookmaker) customers by region in United States
#RegionReachAffinity×
01Nevada~100K17.86×
02Washington, District of Columbia~4K2.07×
03Kansas~7K1.44×
04New York~50K1.35×
05Wyoming~1K1.24×
06New Jersey~20K1.08×
07Florida~40K1.00×
08California~70K0.99×
09Alaska~1K0.86×
10Tennessee~10K0.85×
11Mississippi~5K0.85×
12South Dakota~1K0.85×
13North Dakota~1K0.85×
14West Virginia~3K0.84×
15Rhode Island~2K0.84×
16Georgia~20K0.83×
17Virginia~10K0.82×
18Colorado~8K0.82×
19Delaware~1K0.82×
20Montana~1K0.81×
21Maine~2K0.79×
22Hawaii~2K0.78×
23New Hampshire~2K0.78×
24Illinois~20K0.77×
25Oregon~6K0.76×
26Idaho~2K0.76×
27Connecticut~5K0.75×
28Massachusetts~9K0.74×
29Louisiana~6K0.74×
30Nebraska~2K0.74×
31Kentucky~6K0.73×
32New Mexico~2K0.72×
33Washington~9K0.71×
34Arkansas~4K0.71×
35Maryland~8K0.70×
36South Carolina~7K0.70×
37Pennsylvania~20K0.69×
38Arizona~9K0.69×
39Ohio~10K0.68×
40Alabama~6K0.68×
41Iowa~4K0.67×
42North Carolina~10K0.66×
43Oklahoma~5K0.66×
44Utah~4K0.66×
45Indiana~8K0.64×
46Missouri~7K0.64×
47Michigan~10K0.63×
48Texas~30K0.62×
49Minnesota~5K0.58×
50Wisconsin~5K0.56×
Fig. 06

Affinity by region

Affinity by region — William Hill (bookmaker), United States
0.56×1.00×17.86×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for William Hill (bookmaker). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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