BetMGM Audience in United States
BetMGM has an estimated audience of 1,758,411 people in United States. 30.7% are female, 69.3% are male, average age 41.1. Top brand affinities: Pro-Ject, Brookside, Noodle (Gorillaz), Historic site, Budka Suflera.
Top brand affinities include Pro-Ject, Brookside, Noodle (Gorillaz), with strongest over-indexing on Pro-Ject (17.61× the country average). Demographically, the BetMGM audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Games · Type: Brand · Subtype: Betting
Demographics of BetMGM fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 41.1 |
| Estimated audience size | 1,758,411 |
Audience persona
The typical BetMGM fan in United States is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Pro-Ject.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 17.61× | Music & Radio |
| Brookside | 34.47× | Movies & TV |
| Noodle (Gorillaz) | 8.6× | Music & Radio |
| Historic site | 8.9× | Arts & Culture |
| Budka Suflera | 183.31× | Music & Radio |
| Penn & Teller | 12.66× | Movies & TV |
| Stop Bullying | 24.15× | Politics & Society |
| Mount Hermon | 35.01× | Travel & Leisure |
| Combat sport | 2.1× | Sports |
| Dental hygienist | 8.56× | Health |
| Product design | 2.22× | Business & Career |
| Dana Carvey | 9.11× | Movies & TV |
| Elsword | 16.26× | Games |
| Hebe | 6.3× | Home & Garden |
| Israel | 1.95× | Travel & Leisure |
| Kevin Carroll | 18.82× | Movies & TV |
| Bank account | 1.81× | Business & Career |
| Biblical inspiration | 5.9× | Politics & Society |
| Justice | 1.91× | Politics & Society |
| Irtra | 29.22× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.92 |
| Luxury Orientation | PREMIUM | 1.92 |
| LGBTQ+ Identity | OPEN | 1.81 |
| Quality Awareness | PREMIUM | 1.64 |
| Early Adopter Mentality | POWER | 1.61 |
| Family Orientation | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 45.9% |
| United Kingdom | 19.3% |
| United States | 13.0% |
See BetMGM audiences in other countries
More Betting audiences in United States
- Sportsbook (2,901,366)
- Betfair (669,324)
- William Hill (bookmaker) (648,470)
- Bookmaker (566,439)
- Paddy Power (434,746)
How to read this data
Audience size is the estimated number of people in United States who actively search for BetMGM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.