BetMGM Audience in United States
BetMGM has an estimated audience of 1,758,411 people in United States. 30.7% are female, 69.3% are male, average age 41.1. Top brand affinities: Mobile gambling, Norwich City F.C., Sports betting, Torino F.C., Online gambling.
Top brand affinities include Mobile gambling, Norwich City F.C., Sports betting, with strongest over-indexing on Mobile gambling (149.78× the country average). Demographically, the BetMGM audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Games · Type: Brand · Subtype: Betting
Demographics of BetMGM fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 41.1 |
| Estimated audience size | 1,758,411 |
Audience persona
The typical BetMGM fan in United States is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Mobile gambling.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile gambling | 149.78× | Games |
| Norwich City F.C. | 183.31× | Sports |
| Sports betting | 34.47× | Games |
| Torino F.C. | 94.17× | Sports |
| Online gambling | 19.55× | Games |
| Manchester City F.C. | 11.14× | Sports |
| Autism Awareness | 9.86× | Health |
| Diabetes mellitus awareness | 6.68× | Health |
| Bologna F.C. 1909 | 50.63× | Sports |
| FIFA World Cup | 3.87× | Sports |
| Unibet | 29.22× | Games |
| Crystal Palace F.C. | 23.88× | Sports |
| Ligue 1 | 16.74× | Sports |
| Singer-songwriter | 3.27× | Music & Radio |
| Aaron Rodgers | 5.19× | Sports |
| Paddy Power | 38.06× | Games |
| Google Maps | 3.13× | Internet & Social Media |
| Gambling | 3.44× | Games |
| Microblogging | 6.96× | Technology & Electronics |
| Real Madrid C.F. | 3.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.92 |
| Luxury Orientation | PREMIUM | 1.92 |
| LGBTQ+ Identity | OPEN | 1.81 |
| Quality Awareness | PREMIUM | 1.64 |
| Early Adopter Mentality | POWER | 1.61 |
| Family Orientation | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 45.9% |
| United Kingdom | 19.3% |
| United States | 13.0% |
See BetMGM audiences in other countries
More Betting audiences in United States
- Sportsbook (2,901,366)
- Betfair (669,324)
- William Hill (bookmaker) (648,470)
- Bookmaker (566,439)
- Paddy Power (434,746)
How to read this data
Audience size is the estimated number of people in United States who actively search for BetMGM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.