Bet365 Audience in United States
Bet365 has an estimated audience of 402,365 people in United States. 35.8% are female, 64.2% are male, average age 39.8. Top regions: California, Florida, New York. Top brand affinities: BetMGM, Gambling, Betfair, Yahoo! Sports, Mobile gambling.
The average Bet365 fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include BetMGM, Gambling, Betfair, with strongest over-indexing on BetMGM (37.07× the country average). Demographically, the Bet365 audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Bet365 fans
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 39.8 |
| Estimated audience size | 402,365 |
Audience persona
The typical Bet365 fan in United States is more male, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for BetMGM.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 43,398 | 0.98× |
| Florida | 39,146 | 1.44× |
| New York | 38,091 | 1.69× |
| Texas | 31,684 | 0.92× |
| Ohio | 23,909 | 1.93× |
| New Jersey | 21,151 | 2.07× |
| Pennsylvania | 19,742 | 1.46× |
| North Carolina | 15,993 | 1.32× |
| Colorado | 15,747 | 2.48× |
| Arizona | 14,766 | 1.8× |
| Virginia | 14,645 | 1.49× |
| Illinois | 13,606 | 1.02× |
| Georgia | 11,300 | 0.91× |
| Louisiana | 10,948 | 2.11× |
| Massachusetts | 9,786 | 1.23× |
| Nevada | 9,089 | 2.34× |
| Indiana | 8,385 | 1.14× |
| Kentucky | 8,340 | 1.65× |
| Michigan | 7,006 | 0.67× |
| Tennessee | 5,711 | 0.71× |
| Washington | 5,034 | 0.62× |
| South Carolina | 4,788 | 0.79× |
| Maryland | 4,785 | 0.69× |
| Iowa | 4,684 | 1.41× |
| Alabama | 4,606 | 0.82× |
| Wisconsin | 4,334 | 0.72× |
| Connecticut | 4,325 | 1.07× |
| Mississippi | 4,140 | 1.25× |
| Missouri | 3,115 | 0.48× |
| Oregon | 2,876 | 0.62× |
| Minnesota | 2,561 | 0.44× |
| Kansas | 2,316 | 0.73× |
| Oklahoma | 2,030 | 0.45× |
| Washington, District of Columbia | 1,757 | 1.45× |
| Arkansas | 1,714 | 0.52× |
| Utah | 1,639 | 0.45× |
| Nebraska | 1,466 | 0.73× |
| Hawaii | 1,396 | 0.81× |
| Rhode Island | 1,302 | 1.02× |
| West Virginia | 1,252 | 0.67× |
| New Mexico | 933 | 0.46× |
| Idaho | 836 | 0.41× |
| Delaware | 833 | 0.75× |
| New Hampshire | 830 | 0.52× |
| Maine | 647 | 0.45× |
| Montana | 640 | 0.57× |
| North Dakota | 572 | 0.69× |
| South Dakota | 458 | 0.49× |
| Wyoming | 412 | 0.69× |
| Vermont | 333 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BetMGM | 37.07× | Games |
| Gambling | 5.93× | Games |
| Betfair | 48.19× | Games |
| Yahoo! Sports | 11.85× | Sports |
| Mobile gambling | 20.53× | Games |
| Unibet | 29.02× | Games |
| Online gambling | 12.9× | Games |
| 888sport | 122.02× | Games |
| Michigan Lottery | 8.1× | Games |
| William Hill (bookmaker) | 34.2× | Games |
| Poker | 10.36× | Games |
| Paddy Power | 40.6× | Games |
| Blackjack | 9.42× | Games |
| Sports betting | 7.87× | Games |
| Roulette | 11.86× | Games |
| Online poker | 7.37× | Games |
| FanDuel | 7.95× | Sports |
| Gun Lake Casino | 63.1× | Travel & Leisure |
| Betfred | 37.32× | Games |
| Slot machine | 5.09× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.99 |
| LGBTQ+ Identity | OPEN | 2.71 |
| Risk Appetite | THRILL | 2.64 |
| Early Adopter Mentality | POWER | 2.13 |
| Quality Awareness | PREMIUM | 1.9 |
| Family Orientation | CONSERVATISM | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 8.7% |
| Italy | 7.5% |
| Germany | 5.6% |
See Bet365 audiences in other countries
More Betting audiences in United States
- Sportsbook (2,901,366)
- BetMGM (1,758,412)
- Betfair (669,324)
- William Hill (bookmaker) (648,470)
- Bookmaker (566,439)
Frequently asked questions
How many fans does Bet365 have in United States?
Bet365 has an estimated audience of 402,365 people in United States, concentrated in California and Florida.
What is the gender split and age of Bet365 fans?
35.8% of Bet365 fans are female, 64.2% are male, with an average age of 39.8 years.
Which brands do Bet365 fans like most?
Bet365 fans show strongest brand affinity for BetMGM (37.07×), Gambling (5.93×), and Betfair (48.19×) over the country average.
Where do Bet365 fans live in United States?
Bet365 fans in United States are most concentrated in California (reach 43,398), Florida (reach 39,146), and New York (reach 38,091). These three regions account for the largest share of the active audience.
What other brands do Bet365 fans also like?
Beyond Bet365 itself, the audience over-indexes on Gambling (5.93×), Betfair (48.19×), Yahoo! Sports (11.85×), and Mobile gambling (20.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bet365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.