Rascasse Audience Intelligence

Bet365 Target Market in United States

A data profile of the people who buy, follow and care about Bet365 in United States — modelled from more than twelve digital signal sources. Bet365 has an estimated audience of 409,076 people in United States.

#7among Betting in United States#4256among Brand in United States#925in Games

The average Bet365 fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include BetMGM, Gambling, Betfair, with strongest over-indexing on BetMGM (37.07× the country average).

Demographically, the Bet365 audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bet365 fan in United States is more male, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for BetMGM.

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bet365 profile in United States.

Audience size
409K
in United States
Gender
35.8%♀
64.2% male
Age
39.8
average years
Country rank
#41095
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bet365

35.8% are female, 64.2% are male, average age 39.8.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Bet365 audience in United States
MetricValue
Female35.8%
Male64.2%
Average age39.8
Estimated audience size409,076
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Bet365 audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3923%
40-4919%
50+21%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Bet365 audience comes from United States.

Worldwide audience distribution share by country for Bet365
CountryShare
United Kingdom8.6%
Italy7.4%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bet365 audience in United States is strongest.

Fig. 05

Top regions by affinity

Bet365 customers by region in United States
#RegionReachAffinity×
01Colorado~10K2.36×
02Nevada~9K2.29×
03New Jersey~20K2.19×
04Louisiana~10K2.01×
05Ohio~20K1.80×
06Arizona~10K1.67×
07Kentucky~8K1.57×
08New York~40K1.56×
09Pennsylvania~20K1.53×
10Washington, District of Columbia~2K1.47×
11Virginia~10K1.44×
12Missouri~9K1.41×
13Florida~40K1.38×
14Kansas~4K1.34×
15North Carolina~20K1.28×
16Iowa~4K1.28×
17Maryland~9K1.26×
18Indiana~9K1.24×
19Illinois~20K1.21×
20Massachusetts~9K1.17×
21Mississippi~4K1.16×
22Michigan~10K1.13×
23Tennessee~8K0.99×
24Connecticut~4K0.96×
25Rhode Island~1K0.96×
26California~40K0.93×
27Texas~30K0.85×
28Georgia~10K0.84×
29South Carolina~5K0.78×
30Wyoming<1K0.77×
31Delaware<1K0.75×
32Alabama~4K0.74×
33Hawaii~1K0.74×
34West Virginia~1K0.72×
35North Dakota<1K0.72×
36Nebraska~1K0.67×
37Montana<1K0.66×
38Wisconsin~4K0.64×
39Oregon~3K0.64×
40Washington~5K0.63×
41New Hampshire<1K0.56×
42South Dakota<1K0.55×
43Alaska<1K0.53×
44Arkansas~2K0.52×
45New Mexico~1K0.51×
46Maine<1K0.49×
47Oklahoma~2K0.45×
48Utah~2K0.45×
49Idaho<1K0.44×
50Minnesota~2K0.42×
Fig. 06

Affinity by region

Affinity by region — Bet365, United States
0.42×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bet365 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bet365 audience
#·InterestCategoryAffinity×
01888sportGames122.02×
02Gun Lake CasinoTravel & Leisure63.10×
03BetfairGames48.19×
04Paddy PowerGames40.60×
05BetfredGames37.32×
06BetMGMGames37.07×
07William Hill (bookmaker)Games34.20×
08UnibetGames29.02×
09Mobile gamblingGames20.53×
10Online gamblingGames12.90×
11RouletteGames11.86×
12Yahoo! SportsSports11.85×
13PokerGames10.36×
14BlackjackGames9.42×
15Michigan LotteryGames8.10×
16FanDuelSports7.95×
17Sports bettingGames7.87×
18Online pokerGames7.37×
19GamblingGames5.93×
20Slot machineGames5.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bet365 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bet365 audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.49×
Social Media UsageJOY1.43×
Risk AppetiteTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bet365 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
Quality AwarenessPREMIUM0.99×
SustainabilityBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bet365's target market in United States?

Bet365's target market in United States covers an estimated 409,076 people, concentrated in California and Florida.

02

What is the gender split and age of Bet365 customers?

35.8% of the Bet365 audience are female, 64.2% are male, with an average age of 39.8 years.

03

Which brands do Bet365 fans like most?

Bet365 fans show strongest brand affinity for BetMGM (37.07×), Gambling (5.93×), and Betfair (48.19×) over the country average.

04

Where do Bet365 fans live in United States?

Bet365 fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bet365 fans also like?

Beyond Bet365 itself, the audience over-indexes on Gambling (5.93×), Betfair (48.19×), Yahoo! Sports (11.85×), and Mobile gambling (20.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Betting audiences in United States

See Bet365 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bet365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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