Yahoo! Sports Audience in United States

Yahoo! Sports has an estimated audience of 8,595,867 people in United States. 25.1% are female, 74.9% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Pep Guardiola, Tampa Bay Buccaneers, Indeed.com, Buffalo Bills, Jacksonville Jaguars.

The average Yahoo! Sports fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pep Guardiola, Tampa Bay Buccaneers, Indeed.com, with strongest over-indexing on Pep Guardiola (78.41× the country average). Demographically, the Yahoo! Sports audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of Yahoo! Sports fans

Demographic split for Yahoo! Sports audience in United States
MetricValue
Female25.1%
Male74.9%
Average age41.5
Estimated audience size8,595,867

Audience persona

The typical Yahoo! Sports fan in United States is more male, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pep Guardiola.

Top regions in United States

Top regions ranked by reach for Yahoo! Sports in United States
RegionReachAffinity
California1,237,7961.31×
Texas565,7400.77×
Florida536,2400.92×
New York454,1660.95×
Ohio418,9811.58×
Pennsylvania334,2471.15×
Illinois328,6931.15×
Michigan296,3481.32×
North Carolina243,3220.94×
New Jersey226,5591.04×
Arizona223,1881.27×
Wisconsin215,7591.67×
Georgia195,4480.74×
Massachusetts184,1881.09×
Virginia168,6670.81×
Washington162,9050.94×
Missouri160,2901.16×
Indiana153,9090.98×
Tennessee143,4480.83×
Minnesota135,3101.1×
Maryland124,0050.84×
South Carolina121,8810.94×
Nevada120,3131.45×
Colorado109,0460.8×
Oregon106,5131.08×
Connecticut105,2461.22×
Kentucky95,8960.89×
Louisiana85,1640.77×
Alabama78,6980.66×
Kansas74,6321.1×
Iowa73,7931.04×
Mississippi72,2161.02×
Oklahoma68,7930.72×
Hawaii58,0871.57×
New Hampshire51,8081.53×
Maine44,7371.45×
Utah44,4730.58×
Arkansas41,4640.59×
New Mexico38,1570.89×
West Virginia33,2590.83×
Nebraska31,0880.72×
Idaho29,4740.68×
Rhode Island28,9021.06×
Montana25,5151.07×
South Dakota17,2670.87×
North Dakota16,9880.96×
Alaska16,9110.92×
Vermont16,8761.12×
Delaware16,2540.69×
Washington, District of Columbia15,8780.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yahoo! Sports audience
BrandAffinityCategory
Pep Guardiola78.41×Sports
Tampa Bay Buccaneers15.39×Sports
Indeed.com8.11×Business & Career
Buffalo Bills10.86×Sports
Jacksonville Jaguars18.21×Sports
Xavi74.53×Sports
Minnesota Vikings12.78×Sports
Miami Dolphins12.15×Sports
Indianapolis Colts14.45×Sports
Cincinnati Bengals15.2×Sports
Green Bay Packers9.5×Sports
Kevin De Bruyne42.45×Sports
DraftKings22.95×Sports
Pittsburgh Steelers8.89×Sports
Seattle Seahawks10.44×Sports
Aaron Rodgers9.3×Sports
Cleveland Browns10.53×Sports
New York Jets13.99×Sports
Los Angeles Rams11.32×Sports
Denver Broncos9.21×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yahoo! Sports audience
TraitClusterScore
Early Adopter MentalityPOWER1.34
Risk AppetiteTHRILL1.14
Career OrientationPOWER1.1
Price SensitivityPREMIUM1.1
ExtroversionTHRILL1.05
Luxury OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Yahoo! Sports
CountryShare
United States81.0%
Canada2.2%
Japan2.1%

See Yahoo! Sports audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Yahoo! Sports have in United States?

Yahoo! Sports has an estimated audience of 8,595,867 people in United States, concentrated in California and Texas.

What is the gender split and age of Yahoo! Sports fans?

25.1% of Yahoo! Sports fans are female, 74.9% are male, with an average age of 41.5 years.

Which brands do Yahoo! Sports fans like most?

Yahoo! Sports fans show strongest brand affinity for Pep Guardiola (78.41×), Tampa Bay Buccaneers (15.39×), and Indeed.com (8.11×) over the country average.

Where do Yahoo! Sports fans live in United States?

Yahoo! Sports fans in United States are most concentrated in California (reach 1,237,796), Texas (reach 565,740), and Florida (reach 536,240). These three regions account for the largest share of the active audience.

What other brands do Yahoo! Sports fans also like?

Beyond Yahoo! Sports itself, the audience over-indexes on Tampa Bay Buccaneers (15.39×), Indeed.com (8.11×), Buffalo Bills (10.86×), and Jacksonville Jaguars (18.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yahoo! Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.