Rascasse Audience Intelligence

Yahoo! Sports Audience in United States

A data profile of the people who buy, follow and care about Yahoo! Sports in United States — modelled from more than twelve digital signal sources. Yahoo! Sports has an estimated audience of 8,718,311 people in United States.

#108among Website / Newspaper / Magazine in United States#334in Sports

The average Yahoo! Sports fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Pep Guardiola, Brooks Sports, Christian Pulisic, with strongest over-indexing on Pep Guardiola (69.13× the country average).

Demographically, the Yahoo! Sports audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yahoo! Sports fan in United States is more male, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Pep Guardiola.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yahoo! Sports profile in United States.

Audience size
8.7M
in United States
Gender
25.1%♀
74.9% male
Age
41.5
average years
Country rank
#4081
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Yahoo! Sports

25.1% are female, 74.9% are male, average age 41.5.

Fig. 02

Gender split

25.1%
Female
74.9%
Male
Demographic split for Yahoo! Sports audience in United States
MetricValue
Female25.1%
Male74.9%
Average age41.5
Estimated audience size8,718,311
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Yahoo! Sports audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

81.0%

of the worldwide Yahoo! Sports audience comes from United States.

Worldwide audience distribution share by country for Yahoo! Sports
CountryShare
United States81.0%
Canada2.2%
Japan2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yahoo! Sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Yahoo! Sports fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K1.68×
02New Hampshire~60K1.66×
03Hawaii~60K1.59×
04Maine~50K1.50×
05Ohio~400K1.48×
06Nevada~100K1.42×
07Michigan~300K1.32×
08Connecticut~100K1.27×
09Vermont~20K1.27×
10Arizona~200K1.25×
11California~1M1.21×
12Illinois~300K1.14×
13Massachusetts~200K1.14×
14Pennsylvania~300K1.13×
15Montana~30K1.12×
16Rhode Island~30K1.10×
17Missouri~100K1.07×
18Alaska~20K1.06×
19Kansas~70K1.05×
20South Dakota~20K1.05×
21Minnesota~100K1.04×
22Oregon~100K1.04×
23Iowa~70K1.00×
24North Dakota~20K1.00×
25Indiana~200K0.99×
26Mississippi~70K0.98×
27New Jersey~200K0.97×
28Washington~200K0.94×
29South Carolina~100K0.94×
30Florida~500K0.92×
31North Carolina~200K0.89×
32West Virginia~40K0.88×
33New York~400K0.87×
34Kentucky~90K0.85×
35New Mexico~40K0.84×
36Tennessee~100K0.82×
37Maryland~100K0.80×
38Colorado~100K0.79×
39Virginia~200K0.77×
40Louisiana~90K0.77×
41Oklahoma~70K0.77×
42Nebraska~30K0.75×
43Idaho~30K0.75×
44Delaware~20K0.73×
45Texas~500K0.71×
46Georgia~200K0.69×
47Alabama~70K0.61×
48Arkansas~40K0.59×
49Utah~40K0.57×
50Washington, District of Columbia~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Yahoo! Sports, United States
0.57×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yahoo! Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yahoo! Sports audience
#·InterestCategoryAffinity×
01Romelu LukakuSports71.84×
02Pep GuardiolaSports69.13×
03Gerard PiquéSports55.98×
04XaviSports55.44×
05Antoine GriezmannSports40.95×
06Club LeónSports37.48×
07Kevin De BruyneSports32.88×
08Christian PulisicSports28.89×
09Erin AndrewsSports25.42×
10Brooks SportsFashion & Accessoires21.50×
11RonaldinhoSports21.24×
12Tampa Bay BuccaneersSports8.36×
13Indianapolis ColtsSports8.29×
14Miami DolphinsSports7.45×
15Minnesota VikingsSports6.95×
16Buffalo BillsSports6.89×
17Cleveland BrownsSports6.68×
18Denver BroncosSports6.67×
19Seattle SeahawksSports6.56×
20Green Bay PackersSports5.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yahoo! Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yahoo! Sports audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.45×
Early Adopter MentalityPOWER1.42×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yahoo! Sports audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
MindfulnessBALANCE0.67×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yahoo! Sports have in United States?

Yahoo! Sports has an estimated audience of 8,718,311 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Yahoo! Sports fans?

25.1% of Yahoo! Sports fans are female, 74.9% are male, with an average age of 41.5 years.

03

Which brands do Yahoo! Sports fans like most?

Yahoo! Sports fans show strongest brand affinity for Pep Guardiola (69.13×), Brooks Sports (21.5×), and Christian Pulisic (28.89×) over the country average.

04

Where do Yahoo! Sports fans live in United States?

Yahoo! Sports fans in United States are most concentrated in California (reach ~1M), Florida (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Yahoo! Sports fans also like?

Beyond Yahoo! Sports itself, the audience over-indexes on Brooks Sports (21.5×), Christian Pulisic (28.89×), Xavi (55.44×), and Romelu Lukaku (71.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Yahoo! Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yahoo! Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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