Xavi Audience in United States
Xavi has an estimated audience of 551,078 people in United States. 27.3% are female, 72.7% are male, average age 34.0. Top regions: California, Texas, Arizona. Top brand affinities: Peso Pluma, Ian Wright, Fernando Torres, Javier Mascherano, Thomas Müller.
The average Xavi fan in United States is 34.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Peso Pluma, Ian Wright, Fernando Torres, with strongest over-indexing on Peso Pluma (140.77× the country average). Demographically, the Xavi audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Xavi fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 34.0 |
| Estimated audience size | 551,078 |
Audience persona
The typical Xavi fan in United States is more male, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Peso Pluma.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 146,360 | 2.42× |
| Texas | 141,476 | 2.99× |
| Arizona | 46,967 | 4.17× |
| Florida | 43,974 | 1.18× |
| New York | 34,422 | 1.12× |
| Illinois | 33,284 | 1.81× |
| Georgia | 18,807 | 1.11× |
| Nevada | 17,475 | 3.28× |
| North Carolina | 17,397 | 1.05× |
| New Jersey | 17,381 | 1.24× |
| Washington | 13,334 | 1.21× |
| Virginia | 13,169 | 0.98× |
| Maryland | 11,137 | 1.18× |
| Colorado | 10,000 | 1.15× |
| Pennsylvania | 9,691 | 0.52× |
| Alabama | 9,094 | 1.18× |
| Massachusetts | 8,597 | 0.79× |
| Tennessee | 8,519 | 0.77× |
| Indiana | 8,486 | 0.84× |
| Ohio | 7,852 | 0.46× |
| Oregon | 7,614 | 1.21× |
| Oklahoma | 7,591 | 1.24× |
| Michigan | 7,377 | 0.51× |
| Utah | 6,324 | 1.28× |
| New Mexico | 5,886 | 2.13× |
| South Carolina | 5,638 | 0.68× |
| Wisconsin | 5,269 | 0.64× |
| Minnesota | 4,874 | 0.62× |
| Connecticut | 4,735 | 0.86× |
| Missouri | 4,594 | 0.52× |
| Kansas | 4,588 | 1.06× |
| Louisiana | 4,239 | 0.6× |
| Kentucky | 3,990 | 0.58× |
| Arkansas | 3,803 | 0.84× |
| Iowa | 2,880 | 0.63× |
| Idaho | 2,858 | 1.03× |
| Nebraska | 2,741 | 0.99× |
| Mississippi | 2,104 | 0.46× |
| Washington, District of Columbia | 1,799 | 1.09× |
| Rhode Island | 1,267 | 0.72× |
| Delaware | 1,146 | 0.75× |
| Hawaii | 776 | 0.33× |
| New Hampshire | 669 | 0.31× |
| West Virginia | 561 | 0.22× |
| Maine | 488 | 0.25× |
| South Dakota | 449 | 0.35× |
| Alaska | 409 | 0.35× |
| North Dakota | 406 | 0.36× |
| Wyoming | 405 | 0.5× |
| Montana | 323 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peso Pluma | 140.77× | Music & Radio |
| Ian Wright | 412.04× | Sports |
| Fernando Torres | 382.56× | Sports |
| Javier Mascherano | 450.39× | Sports |
| Thomas Müller | 280.32× | Sports |
| Ronaldinho | 151.74× | Sports |
| Saki | 293.09× | Literature |
| Kevin De Bruyne | 156.54× | Sports |
| Girona FC | 297.09× | Sports |
| Jordi Alba | 328.81× | Sports |
| Yahoo! Sports | 55.44× | Sports |
| Antoine Griezmann | 220.6× | Sports |
| Sergio Ramos | 133.43× | Sports |
| Michael Owen | 413.61× | Sports |
| Isco | 296.53× | Sports |
| Pep Guardiola | 178.55× | Sports |
| Allsvenskan | 436.97× | Sports |
| Frank Lampard | 338.33× | Sports |
| John Terry | 346.75× | Sports |
| Christian Pulisic | 113.28× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.61 |
| Luxury Orientation | PREMIUM | 1.5 |
| Urban Lifestyle | OPEN | 1.24 |
| Early Adopter Mentality | POWER | 1.22 |
| Need for Security | CONSERVATISM | 1.17 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.9% |
| Mexico | 9.9% |
| China | 5.2% |
See Xavi audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does Xavi have in United States?
Xavi has an estimated audience of 551,078 people in United States, concentrated in California and Texas.
What is the gender split and age of Xavi fans?
27.3% of Xavi fans are female, 72.7% are male, with an average age of 34.0 years.
Which brands do Xavi fans like most?
Xavi fans show strongest brand affinity for Peso Pluma (140.77×), Ian Wright (412.04×), and Fernando Torres (382.56×) over the country average.
Where do Xavi fans live in United States?
Xavi fans in United States are most concentrated in California (reach 146,360), Texas (reach 141,476), and Arizona (reach 46,967). These three regions account for the largest share of the active audience.
What other brands do Xavi fans also like?
Beyond Xavi itself, the audience over-indexes on Ian Wright (412.04×), Fernando Torres (382.56×), Javier Mascherano (450.39×), and Thomas Müller (280.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Xavi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.