Rascasse Audience Intelligence

Xavi Audience in United States

A data profile of the people who buy, follow and care about Xavi in United States — modelled from more than twelve digital signal sources. Xavi has an estimated audience of 480,629 people in United States.

#349among Soccer in United States#9127among Person in United States#3660in Sports

The average Xavi fan in United States is 34.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Peso Pluma, Ian Wright, Ronaldinho, with strongest over-indexing on Peso Pluma (140.77× the country average).

Demographically, the Xavi audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xavi fan in United States is more male, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Peso Pluma.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xavi profile in United States.

Audience size
481K
in United States
Gender
27.3%♀
72.7% male
Age
34.0
average years
Country rank
#37519
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Xavi fans

27.3% are female, 72.7% are male, average age 34.0.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Xavi audience in United States
MetricValue
Female27.3%
Male72.7%
Average age34.0
Estimated audience size480,629
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Xavi audience in United States
Age bracketShare%
16-1932%
20-2925%
30-3917%
40-4913%
50+13%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Xavi audience comes from United States.

Worldwide audience distribution share by country for Xavi
CountryShare
Mexico11.4%
United States11.0%
Spain4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xavi audience in United States is strongest.

Fig. 05

Top regions by affinity

Xavi fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~40K3.76×
02Nevada~20K2.99×
03Texas~100K2.78×
04California~100K2.34×
05New Mexico~6K2.04×
06Illinois~30K1.68×
07Utah~8K1.66×
08Colorado~10K1.28×
09Washington~10K1.24×
10New Jersey~20K1.23×
11Maryland~10K1.19×
12Oklahoma~7K1.17×
13Oregon~7K1.16×
14Georgia~20K1.15×
15New York~40K1.14×
16Florida~40K1.12×
17Alabama~9K1.10×
18Washington, District of Columbia~2K1.09×
19North Carolina~20K1.04×
20Virginia~10K1.04×
21Kansas~5K1.04×
22Idaho~3K1.03×
23Nebraska~3K0.98×
24Indiana~10K0.96×
25Connecticut~5K0.91×
26Arkansas~4K0.89×
27Delaware~1K0.85×
28Rhode Island~1K0.84×
29Massachusetts~9K0.79×
30Tennessee~9K0.78×
31South Carolina~6K0.74×
32Louisiana~5K0.73×
33Alaska<1K0.73×
34Vermont<1K0.72×
35Iowa~3K0.71×
36North Dakota<1K0.71×
37South Dakota<1K0.70×
38Wisconsin~6K0.69×
39Kentucky~5K0.68×
40Montana~1K0.67×
41Minnesota~5K0.66×
42Mississippi~3K0.62×
43West Virginia~2K0.60×
44Maine~1K0.60×
45Hawaii~1K0.59×
46New Hampshire~1K0.59×
47Pennsylvania~10K0.58×
48Missouri~5K0.58×
49Michigan~8K0.54×
50Ohio~9K0.51×
Fig. 06

Affinity by region

Affinity by region — Xavi, United States
0.51×1.00×3.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xavi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xavi audience
#·InterestCategoryAffinity×
01Javier MascheranoSports450.39×
02AllsvenskanSports436.97×
03Michael OwenSports413.61×
04Ian WrightSports412.04×
05Fernando TorresSports382.56×
06John TerrySports346.75×
07Frank LampardSports338.33×
08Jordi AlbaSports328.81×
09Romelu LukakuSports301.63×
10Girona FCSports297.09×
11SakiLiterature293.09×
12Antoine GriezmannSports220.60×
13Pep GuardiolaSports178.55×
14Kevin De BruyneSports156.54×
15RonaldinhoSports151.74×
16Peso PlumaMusic & Radio140.77×
17Sergio RamosSports133.43×
18Christian PulisicSports113.28×
19Yahoo! SportsSports55.44×
20FIFA World Cup 2026Sports11.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xavi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xavi audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE7.38×
MindfulnessBALANCE5.23×
Price SensitivityPREMIUM2.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xavi audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Risk AppetiteTHRILL0.87×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Xavi have in United States?

Xavi has an estimated audience of 480,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Xavi fans?

27.3% of Xavi fans are female, 72.7% are male, with an average age of 34.0 years.

03

Which brands do Xavi fans like most?

Xavi fans show strongest brand affinity for Peso Pluma (140.77×), Ian Wright (412.04×), and Ronaldinho (151.74×) over the country average.

04

Where do Xavi fans live in United States?

Xavi fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Arizona (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Xavi fans also like?

Beyond Xavi itself, the audience over-indexes on Ian Wright (412.04×), Ronaldinho (151.74×), Fernando Torres (382.56×), and Girona FC (297.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Xavi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Xavi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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