Rascasse Audience Intelligence

UEFA Champions League Audience in United States

A data profile of the people who buy, follow and care about UEFA Champions League in United States — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 24,336,904 people in United States.

#5among Soccer in United States#18among Event in United States#86in Sports

The average UEFA Champions League fan in United States is 32.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, Real Madrid C.F., FIFA World Cup, with strongest over-indexing on FIFA World Cup 2026 (2.44× the country average).

Demographically, the UEFA Champions League audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UEFA Champions League fan in United States is more male, around 32.8 years old, with strong Pet Ownership tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UEFA Champions League profile in United States.

Audience size
24.3M
in United States
Gender
29.6%♀
70.4% male
Age
32.8
average years
Country rank
#1275
Event in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Champions League fans

29.6% are female, 70.4% are male, average age 32.8.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for UEFA Champions League audience in United States
MetricValue
Female29.6%
Male70.4%
Average age32.8
Estimated audience size24,336,904
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the UEFA Champions League audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

8.8%

of the worldwide UEFA Champions League audience comes from United States.

Worldwide audience distribution share by country for UEFA Champions League
CountryShare
United States8.8%
Italy7.7%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UEFA Champions League audience in United States is strongest.

Fig. 05

Top regions by affinity

UEFA Champions League fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M1.89×
02New Jersey~800K1.88×
03Washington, District of Columbia~100K1.88×
04Maryland~600K1.85×
05New York~1.5M1.76×
06Texas~2.5M1.67×
07Florida~2M1.62×
08Virginia~700K1.52×
09Massachusetts~500K1.50×
10Connecticut~300K1.50×
11Illinois~800K1.43×
12Nevada~200K1.37×
13Rhode Island~70K1.28×
14Georgia~700K1.25×
15Washington~400K1.23×
16North Carolina~600K1.18×
17Utah~200K1.13×
18Nebraska~100K1.11×
19Colorado~300K1.10×
20Oregon~200K1.06×
21Arizona~400K1.04×
22Minnesota~300K1.00×
23Delaware~50K0.99×
24Indiana~300K0.92×
25Kansas~100K0.92×
26Tennessee~300K0.89×
27Iowa~100K0.86×
28New Mexico~70K0.82×
29Louisiana~200K0.80×
30Oklahoma~200K0.80×
31Pennsylvania~500K0.79×
32Kentucky~200K0.79×
33Arkansas~100K0.78×
34South Carolina~200K0.77×
35Wisconsin~200K0.72×
36Idaho~60K0.71×
37Vermont~20K0.70×
38Ohio~400K0.67×
39South Dakota~30K0.67×
40Missouri~200K0.66×
41Michigan~300K0.65×
42Maine~40K0.62×
43Alabama~200K0.61×
44New Hampshire~40K0.59×
45North Dakota~20K0.58×
46Mississippi~70K0.49×
47Hawaii~40K0.48×
48Montana~20K0.41×
49Alaska~10K0.38×
50West Virginia~30K0.35×
Fig. 06

Affinity by region

Affinity by region — UEFA Champions League, United States
0.35×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Champions League audience
#·InterestCategoryAffinity×
01Football playerBusiness & Career12.21×
02BundesligaSports6.62×
03Manchester City F.C.Sports6.39×
04Paris Saint-GermainSports6.31×
05Juventus F.C.Sports6.07×
06FC Bayern MunichSports6.06×
07NeymarSports5.83×
08UEFA Europa LeagueSports5.81×
09Premier LeagueSports5.48×
10La LigaSports5.31×
11Cristiano RonaldoSports4.81×
12Manchester United F.C.Sports4.61×
13Real Madrid C.F.Sports4.40×
14Liga MXSports4.18×
15FC BarcelonaSports3.94×
16FIFA World CupSports2.77×
17TwitchGames2.68×
18FIFA World Cup 2026Sports2.44×
19NBASports1.56×
20SupermanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Champions League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Champions League audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.39×
Luxury OrientationPREMIUM1.36×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Champions League audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.49×
Family OrientationCONSERVATISM0.64×
PatriotismCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UEFA Champions League have in United States?

UEFA Champions League has an estimated audience of 24,336,904 people in United States, concentrated in California and Texas.

02

What is the gender split and age of UEFA Champions League fans?

29.6% of UEFA Champions League fans are female, 70.4% are male, with an average age of 32.8 years.

03

Which brands do UEFA Champions League fans like most?

UEFA Champions League fans show strongest brand affinity for FIFA World Cup 2026 (2.44×), Real Madrid C.F. (4.4×), and FIFA World Cup (2.77×) over the country average.

04

Where do UEFA Champions League fans live in United States?

UEFA Champions League fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do UEFA Champions League fans also like?

Beyond UEFA Champions League itself, the audience over-indexes on Real Madrid C.F. (4.4×), FIFA World Cup (2.77×), Premier League (5.48×), and Manchester City F.C. (6.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See UEFA Champions League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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