UEFA Champions League Audience in United States

UEFA Champions League logo

UEFA Champions League has an estimated audience of 17,749,256 people in United States. 29.6% are female, 70.4% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Real Madrid C.F., FC Bayern Munich, Premier League, FIFA World Cup, Manchester City F.C..

The average UEFA Champions League fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Real Madrid C.F., FC Bayern Munich, Premier League, with strongest over-indexing on Real Madrid C.F. (4.4× the country average). Demographically, the UEFA Champions League audience skews more male with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of UEFA Champions League fans

Demographic split for UEFA Champions League audience in United States
MetricValue
Female29.6%
Male70.4%
Average age32.8
Estimated audience size17,749,256

Audience persona

The typical UEFA Champions League fan in United States is more male, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for UEFA Champions League in United States
RegionReachAffinity
California3,867,0301.98×
Texas2,669,4911.75×
Florida2,020,9521.68×
New York1,830,5561.85×
Illinois899,3091.52×
New Jersey882,0451.95×
Georgia720,7201.32×
Virginia670,5071.55×
North Carolina651,9661.22×
Maryland556,1431.82×
Massachusetts535,3301.53×
Pennsylvania494,2460.83×
Washington443,2091.24×
Ohio383,8700.7×
Arizona369,2191.02×
Tennessee322,6180.91×
Colorado316,6721.13×
Michigan315,3980.68×
Indiana309,8430.96×
Connecticut266,2761.5×
Minnesota255,5311×
Nevada237,3911.38×
Oregon211,3561.04×
South Carolina208,2920.78×
Missouri189,5700.66×
Wisconsin188,0610.7×
Utah178,7051.12×
Kentucky176,1900.79×
Louisiana174,3680.76×
Oklahoma156,8320.8×
Alabama139,3860.56×
Kansas129,6420.93×
Iowa123,5720.85×
Arkansas111,5870.76×
Washington, District of Columbia100,4681.88×
Nebraska96,3181.08×
New Mexico71,8090.81×
Rhode Island69,3341.23×
Mississippi66,9770.46×
Idaho58,8490.66×
Delaware45,9060.94×
New Hampshire40,0730.57×
Maine37,2140.59×
Hawaii33,9920.45×
West Virginia25,9650.31×
South Dakota25,1100.61×
Vermont20,2500.65×
North Dakota19,2720.53×
Montana19,0800.39×
Wyoming11,0800.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UEFA Champions League audience
BrandAffinityCategory
Real Madrid C.F.4.4×Sports
FC Bayern Munich6.06×Sports
Premier League5.48×Sports
FIFA World Cup2.77×Sports
Manchester City F.C.6.39×Sports
FC Barcelona3.94×Sports
Manchester United F.C.4.61×Sports
Superman1.52×Movies & TV
La Liga5.31×Sports
Paris Saint-Germain6.31×Sports
UEFA Europa League5.81×Sports
Juventus F.C.6.07×Sports
Bundesliga6.62×Sports
Cristiano Ronaldo4.81×Sports
NBA1.56×Sports
Football player12.21×Business & Career
Liga MX4.18×Sports
Twitch2.68×Games
Chelsea F.C.4.92×Sports
A.C. Milan5.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UEFA Champions League audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.98
Early Adopter MentalityPOWER1.48
Luxury OrientationPREMIUM1.26
Risk AppetiteTHRILL1.17
Sports ActivityPOWER1.17
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for UEFA Champions League
CountryShare
Italy7.9%
United States7.3%
Brazil6.6%

See UEFA Champions League audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does UEFA Champions League have in United States?

UEFA Champions League has an estimated audience of 17,749,256 people in United States, concentrated in California and Texas.

What is the gender split and age of UEFA Champions League fans?

29.6% of UEFA Champions League fans are female, 70.4% are male, with an average age of 32.8 years.

Which brands do UEFA Champions League fans like most?

UEFA Champions League fans show strongest brand affinity for Real Madrid C.F. (4.4×), FC Bayern Munich (6.06×), and Premier League (5.48×) over the country average.

Where do UEFA Champions League fans live in United States?

UEFA Champions League fans in United States are most concentrated in California (reach 3,867,030), Texas (reach 2,669,491), and Florida (reach 2,020,952). These three regions account for the largest share of the active audience.

What other brands do UEFA Champions League fans also like?

Beyond UEFA Champions League itself, the audience over-indexes on FC Bayern Munich (6.06×), Premier League (5.48×), FIFA World Cup (2.77×), and Manchester City F.C. (6.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.