UEFA Champions League Audience in France
UEFA Champions League has an estimated audience of 9,040,383 people in France. 26.5% are female, 73.5% are male, average age 34.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: FC Bayern Munich, Olympique Lyonnais (Ladies), Real Madrid C.F., Paris Saint-Germain, Soccer.
The average UEFA Champions League fan in France is 34.6 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include FC Bayern Munich, Olympique Lyonnais (Ladies), Real Madrid C.F., with strongest over-indexing on FC Bayern Munich (2.81× the country average). Demographically, the UEFA Champions League audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Champions League fans
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 34.6 |
| Estimated audience size | 9,040,383 |
Audience persona
The typical UEFA Champions League fan in France is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for FC Bayern Munich.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,503,895 | 1.35× |
| Auvergne-Rhône-Alpes | 1,307,605 | 1.07× |
| Grand Est | 1,151,101 | 1.37× |
| Occitanie | 1,001,680 | 1.12× |
| Provence-Alpes-Côte d'Azur | 926,611 | 1.21× |
| Hauts-de-France | 909,472 | 1× |
| Nouvelle-Aquitaine | 837,663 | 0.92× |
| Pays de la Loire | 506,931 | 0.88× |
| Brittany | 468,101 | 0.93× |
| Normandy | 386,122 | 0.77× |
| Bourgogne-Franche-Comté | 365,499 | 0.87× |
| Centre-Val de Loire | 294,854 | 0.76× |
| Corsica | 42,364 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Bayern Munich | 2.81× | Sports |
| Olympique Lyonnais (Ladies) | 3.66× | Sports |
| Real Madrid C.F. | 2.59× | Sports |
| Paris Saint-Germain | 1.94× | Sports |
| Soccer | 2.05× | Sports |
| Foot Mercato | 2.86× | Sports |
| Ligue 1 | 2.4× | Sports |
| Vehicles | 1.61× | Cars & Mobility |
| Premier League | 3× | Sports |
| UEFA Europa League | 3.29× | Sports |
| Manchester City F.C. | 3.28× | Sports |
| Thierry Ardisson | 2.22× | Movies & TV |
| Manchester United F.C. | 2.64× | Sports |
| Serie A | 3.16× | Sports |
| Conforama | 1.66× | Home & Garden |
| Bundesliga | 3.43× | Sports |
| Juventus F.C. | 2.91× | Sports |
| Olympique Lyonnais | 2.12× | Sports |
| Chelsea F.C. | 2.91× | Sports |
| Ousmane Dembélé | 4.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.08 |
| Mindfulness | BALANCE | 1.74 |
| Community Orientation | OPEN | 1.42 |
| Indulgence | JOY | 1.39 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 7.9% |
| United States | 7.3% |
| Brazil | 6.6% |
See UEFA Champions League audiences in other countries
- UEFA Champions League — Germany
- UEFA Champions League — United States
- UEFA Champions League — United Kingdom
- UEFA Champions League — Italy
- UEFA Champions League — Spain
- UEFA Champions League — Brazil
- UEFA Champions League — Japan
- UEFA Champions League — South Korea
- UEFA Champions League — India
- UEFA Champions League — Canada
- UEFA Champions League — Mexico
More Soccer audiences in France
- Paris Saint-Germain (22,094,719)
- Real Madrid C.F. (12,781,353)
- Ligue 1 (11,848,769)
- Olympique de Marseille (9,530,503)
- Olympique Lyonnais (Ladies) (6,985,525)
Frequently asked questions
How many fans does UEFA Champions League have in France?
UEFA Champions League has an estimated audience of 9,040,383 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of UEFA Champions League fans?
26.5% of UEFA Champions League fans are female, 73.5% are male, with an average age of 34.6 years.
Which brands do UEFA Champions League fans like most?
UEFA Champions League fans show strongest brand affinity for FC Bayern Munich (2.81×), Olympique Lyonnais (Ladies) (3.66×), and Real Madrid C.F. (2.59×) over the country average.
Where do UEFA Champions League fans live in France?
UEFA Champions League fans in France are most concentrated in Île-de-France (reach 2,503,895), Auvergne-Rhône-Alpes (reach 1,307,605), and Grand Est (reach 1,151,101). These three regions account for the largest share of the active audience.
What other brands do UEFA Champions League fans also like?
Beyond UEFA Champions League itself, the audience over-indexes on Olympique Lyonnais (Ladies) (3.66×), Real Madrid C.F. (2.59×), Paris Saint-Germain (1.94×), and Soccer (2.05×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.