A data profile of the people who buy, follow and care about UEFA Champions League in France — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 11,045,674 people in France.
The average UEFA Champions League fan in France is 34.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Olympique Lyonnais (Ladies), FIFA World Cup, Paris Saint-Germain, with strongest over-indexing on Olympique Lyonnais (Ladies) (3.66× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical UEFA Champions League fan in France is more male, around 34.6 years old, with strong Social Media Usage tendencies and a notable affinity for Olympique Lyonnais (Ladies).
The key figures that characterise the UEFA Champions League profile in France.
26.5% are female, 73.5% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 34.6 |
| Estimated audience size | 11,045,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide UEFA Champions League audience comes from France.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~1M | 1.37× | |
| 02 | Île-de-France | ~2.5M | 1.35× | |
| 03 | Provence-Alpes-Côte d'Azur | ~900K | 1.20× | |
| 04 | Occitanie | ~1M | 1.12× | |
| 05 | Auvergne-Rhône-Alpes | ~1.5M | 1.07× | |
| 06 | Hauts-de-France | ~900K | 1.00× | |
| 07 | Nouvelle-Aquitaine | ~800K | 0.92× | |
| 08 | Brittany | ~500K | 0.92× | |
| 09 | Pays de la Loire | ~500K | 0.88× | |
| 10 | Bourgogne-Franche-Comté | ~400K | 0.87× | |
| 11 | Corsica | ~40K | 0.83× | |
| 12 | Normandy | ~400K | 0.77× | |
| 13 | Centre-Val de Loire | ~300K | 0.76× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ousmane Dembélé | Sports | 4.33× | ||
| 02 | Olympique Lyonnais (Ladies) | Sports | 3.66× | ||
| 03 | Bundesliga | Sports | 3.43× | ||
| 04 | UEFA Europa League | Sports | 3.29× | ||
| 05 | Manchester City F.C. | Sports | 3.28× | ||
| 06 | Serie A | Sports | 3.16× | ||
| 07 | Premier League | Sports | 3.00× | ||
| 08 | France Football | Sports | 2.95× | ||
| 09 | Juventus F.C. | Sports | 2.91× | ||
| 10 | Foot Mercato | Sports | 2.86× | ||
| 11 | FC Bayern Munich | Sports | 2.81× | ||
| 12 | Manchester United F.C. | Sports | 2.64× | ||
| 13 | Real Madrid C.F. | Sports | 2.59× | ||
| 14 | FIFA World Cup | Sports | 2.40× | ||
| 15 | Ligue 1 | Sports | 2.40× | ||
| 16 | Olympique Lyonnais | Sports | 2.12× | ||
| 17 | Soccer | Sports | 2.05× | ||
| 18 | Paris Saint-Germain | Sports | 1.94× | ||
| 19 | Conforama | Home & Garden | 1.66× | ||
| 20 | Vehicles | Cars & Mobility | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.09× | |
| Career Orientation | POWER | 1.09× | |
| Early Adopter Mentality | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.67× | |
| Tradition | CONSERVATISM | 0.71× | |
| Sustainability | BALANCE | 0.73× |
UEFA Champions League has an estimated audience of 11,045,674 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
26.5% of UEFA Champions League fans are female, 73.5% are male, with an average age of 34.6 years.
UEFA Champions League fans show strongest brand affinity for Olympique Lyonnais (Ladies) (3.66×), FIFA World Cup (2.4×), and Paris Saint-Germain (1.94×) over the country average.
UEFA Champions League fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Grand Est (reach ~1M). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on FIFA World Cup (2.4×), Paris Saint-Germain (1.94×), Real Madrid C.F. (2.59×), and Soccer (2.05×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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