A data profile of the people who buy, follow and care about Olympique Lyonnais in France — modelled from more than twelve digital signal sources. Olympique Lyonnais has an estimated audience of 6,534,009 people in France.
The average Olympique Lyonnais fan in France is 34.5 years old, more male, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Hauts-de-France.
Top brand affinities include Olympique Lyonnais (Ladies), Ligue 1, Paris Saint-Germain, with strongest over-indexing on Olympique Lyonnais (Ladies) (6.61× the country average).
Demographically, the Olympique Lyonnais audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Olympique Lyonnais fan in France is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Olympique Lyonnais (Ladies).
The key figures that characterise the Olympique Lyonnais profile in France.
31.2% are female, 68.8% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 34.5 |
| Estimated audience size | 6,534,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Olympique Lyonnais audience comes from France.
| Country | Share |
|---|---|
| France | 41.7% |
| Brazil | 8.3% |
| United States | 4.4% |
Where the Olympique Lyonnais audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~3M | 3.90× | |
| 02 | Bourgogne-Franche-Comté | ~300K | 1.19× | |
| 03 | Hauts-de-France | ~500K | 0.88× | |
| 04 | Provence-Alpes-Côte d'Azur | ~400K | 0.88× | |
| 05 | Brittany | ~300K | 0.83× | |
| 06 | Grand Est | ~400K | 0.82× | |
| 07 | Normandy | ~200K | 0.73× | |
| 08 | Occitanie | ~400K | 0.71× | |
| 09 | Pays de la Loire | ~300K | 0.68× | |
| 10 | Île-de-France | ~700K | 0.62× | |
| 11 | Centre-Val de Loire | ~100K | 0.60× | |
| 12 | Corsica | ~20K | 0.60× | |
| 13 | Nouvelle-Aquitaine | ~300K | 0.57× |
The strongest cross-interests of the Olympique Lyonnais audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Issa Doumbia | Sports | 14.15× | ||
| 02 | Charlys | Sports | 14.15× | ||
| 03 | Olympique Lyonnais (Ladies) | Sports | 6.61× | ||
| 04 | Ligue 1 | Sports | 3.90× | ||
| 05 | Le Progrès | News | 3.67× | ||
| 06 | France Football | Sports | 3.15× | ||
| 07 | Foot Mercato | Sports | 3.09× | ||
| 08 | Stade Rennais F.C. | Sports | 2.88× | ||
| 09 | FC Nantes | Sports | 2.47× | ||
| 10 | Paris Saint-Germain | Sports | 2.26× | ||
| 11 | Eurosport | Sports | 2.10× | ||
| 12 | UEFA Champions League | Sports | 2.07× | ||
| 13 | FIFA World Cup | Sports | 2.01× | ||
| 14 | Real Madrid C.F. | Sports | 1.95× | ||
| 15 | L'Équipe | Sports | 1.93× | ||
| 16 | RC Lens | Sports | 1.91× | ||
| 17 | Olympique de Marseille | Sports | 1.82× | ||
| 18 | Conforama | Home & Garden | 1.64× | ||
| 19 | Tour de France | Sports | 1.62× | ||
| 20 | Soccer | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Sports Activity | POWER | 0.99× | |
| Social Media Usage | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.65× | |
| Sustainability | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.68× |
Olympique Lyonnais has an estimated audience of 6,534,009 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
31.2% of Olympique Lyonnais fans are female, 68.8% are male, with an average age of 34.5 years.
Olympique Lyonnais fans show strongest brand affinity for Olympique Lyonnais (Ladies) (6.61×), Ligue 1 (3.9×), and Paris Saint-Germain (2.26×) over the country average.
Olympique Lyonnais fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~3M), Île-de-France (reach ~700K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Olympique Lyonnais itself, the audience over-indexes on Ligue 1 (3.9×), Paris Saint-Germain (2.26×), Foot Mercato (3.09×), and Tour de France (1.62×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Olympique Lyonnais. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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