Rascasse Audience Intelligence

Soccer Audience in France

A data profile of the people who buy, follow and care about Soccer in France — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 18,059,398 people in France.

The average Soccer fan in France is 40.3 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

Top brand affinities include Star Academy (France), Charlotte Cardin, ICloud, with strongest over-indexing on Star Academy (France) (1.68× the country average).

Demographically, the Soccer audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Soccer fan in France is more male, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Star Academy (France).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soccer profile in France.

Audience size
18.1M
in France
Gender
44.6%
55.4% male
Age
40.3
average years
Country rank
#70
Topic in France
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soccer fans

44.6% are female, 55.4% are male, average age 40.3.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Soccer audience in France
MetricValue
Female44.6%
Male55.4%
Average age40.3
Estimated audience size18,059,398
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Soccer audience in France
Age bracketShare%
16-1917%
20-2920%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Soccer audience comes from France.

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.3%
Brazil5.8%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soccer audience in France is strongest.

Fig. 05

Top regions by affinity

Soccer fans by region: top regions in France
#RegionReachAffinity×
01Brittany~1.5M1.44×
02Auvergne-Rhône-Alpes~3M1.33×
03Île-de-France~3.5M1.14×
04Pays de la Loire~1M1.01×
05Normandy~900K0.98×
06Provence-Alpes-Côte d'Azur~1.5M0.97×
07Centre-Val de Loire~700K0.97×
08Nouvelle-Aquitaine~1.5M0.94×
09Occitanie~1.5M0.92×
10Grand Est~1.5M0.92×
11Bourgogne-Franche-Comté~700K0.90×
12Hauts-de-France~1.5M0.88×
13Corsica~80K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soccer audience
#·InterestCategoryAffinity×
01Christina RicciMovies & TV2.78×
02Miou-MiouMovies & TV2.45×
03Claude FrançoisMusic & Radio1.95×
04Julia RobertsMovies & TV1.86×
05Julien ClercMusic & Radio1.79×
06ICloudTechnology & Electronics1.74×
07Vanessa BrunoFashion & Accessoires1.74×
08Virginie EfiraMovies & TV1.73×
09Laurent VoulzyMusic & Radio1.73×
10Carla BruniFashion & Accessoires1.69×
11Star Academy (France)Movies & TV1.68×
12Roche BoboisHome & Garden1.67×
13DecorationHome & Garden1.62×
14Lionel JospinPolitics & Society1.62×
15Josiane BalaskoMovies & TV1.62×
16Pierre PerretMusic & Radio1.61×
17Charlotte CardinMusic & Radio1.60×
18Sheila (singer)Music & Radio1.60×
19vertbaudetFashion & Accessoires1.53×
20Hugues AufrayMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.05×
IndulgenceJOY1.00×
Quality AwarenessPREMIUM0.98×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
Risk AppetiteTHRILL0.73×
TravellingTHRILL0.73×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Soccer have in France?

Soccer has an estimated audience of 18,059,398 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Soccer fans?

44.6% of Soccer fans are female, 55.4% are male, with an average age of 40.3 years.

03

Which brands do Soccer fans like most?

Soccer fans show strongest brand affinity for Star Academy (France) (1.68×), Charlotte Cardin (1.6×), and ICloud (1.74×) over the country average.

04

Where do Soccer fans live in France?

Soccer fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~3M), and Nouvelle-Aquitaine (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Soccer fans also like?

Beyond Soccer itself, the audience over-indexes on Charlotte Cardin (1.6×), ICloud (1.74×), Decoration (1.62×), and vertbaudet (1.53×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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