UEFA Champions League Audience in Mexico
UEFA Champions League has an estimated audience of 6,890,823 people in Mexico. 24.6% are female, 75.4% are male, average age 32.5. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Liga MX, Cristiano Ronaldo, FC Bayern Munich, FIFA Club World Cup, Premier League.
The average UEFA Champions League fan in Mexico is 32.5 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Liga MX, Cristiano Ronaldo, FC Bayern Munich, with strongest over-indexing on Liga MX (1.58× the country average). Demographically, the UEFA Champions League audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Champions League fans
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 32.5 |
| Estimated audience size | 6,890,823 |
Audience persona
The typical UEFA Champions League fan in Mexico is more male, around 32.5 years old, with strong Mindfulness tendencies and a notable affinity for Liga MX.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,400,296 | 1.23× |
| Distrito Federal | 1,170,855 | 1.07× |
| Jalisco | 827,724 | 1.35× |
| Nuevo Leon | 531,705 | 1.07× |
| Veracruz (state) | 529,603 | 1.08× |
| Guanajuato | 528,133 | 1.34× |
| Puebla | 518,216 | 1.17× |
| Michoacan de Ocampo | 398,949 | 1.39× |
| Baja California | 389,463 | 1.13× |
| Chihuahua | 333,194 | 1.16× |
| Chiapas | 258,134 | 1.03× |
| Coahuila de Zaragoza | 244,061 | 0.98× |
| Guerrero | 197,824 | 0.94× |
| Sinaloa | 186,608 | 0.85× |
| Hidalgo | 177,886 | 0.88× |
| Oaxaca | 170,775 | 0.74× |
| Yucatan | 139,883 | 0.81× |
| Morelos | 122,431 | 0.85× |
| Aguascalientes | 113,957 | 1.08× |
| Durango | 111,404 | 0.97× |
| Zacatecas | 87,360 | 0.83× |
| Nayarit | 84,171 | 1.05× |
| Tlaxcala | 73,132 | 0.77× |
| Baja California Sur | 53,346 | 0.8× |
| Colima | 43,393 | 0.81× |
| Campeche | 40,865 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liga MX | 1.58× | Sports |
| Cristiano Ronaldo | 2.07× | Sports |
| FC Bayern Munich | 2.12× | Sports |
| FIFA Club World Cup | 2.37× | Sports |
| Premier League | 2.46× | Sports |
| Manchester City F.C. | 2.4× | Sports |
| Fox Sports | 2.23× | Movies & TV |
| Antonio Mohamed | 4.09× | Sports |
| ESPN | 1.91× | Movies & TV |
| UEFA Europa League | 2.55× | Sports |
| Juventus F.C. | 2.51× | Sports |
| Televisa Deportes | 2× | Sports |
| Paris Saint-Germain | 1.99× | Sports |
| Manchester United F.C. | 1.6× | Sports |
| CONCACAF | 2.44× | Sports |
| Televisa Deportes Network | 2.37× | Sports |
| Bundesliga | 2.5× | Sports |
| Keylor Navas | 2.66× | Sports |
| FIFA (video game series) | 2.26× | Games |
| CONCACAF Champions Cup | 2.44× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.47 |
| Risk Appetite | THRILL | 1.69 |
| Travelling | THRILL | 1.17 |
| Patriotism | CONSERVATISM | 1.04 |
| Spirituality | BALANCE | 1 |
| Luxury Orientation | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 7.9% |
| United States | 7.3% |
| Brazil | 6.6% |
See UEFA Champions League audiences in other countries
- UEFA Champions League — Germany
- UEFA Champions League — United States
- UEFA Champions League — United Kingdom
- UEFA Champions League — France
- UEFA Champions League — Italy
- UEFA Champions League — Spain
- UEFA Champions League — Brazil
- UEFA Champions League — Japan
- UEFA Champions League — South Korea
- UEFA Champions League — India
- UEFA Champions League — Canada
More Soccer audiences in Mexico
- Liga MX (25,099,766)
- Real Madrid C.F. (17,768,214)
- Cruz Azul (15,842,536)
- Club América (13,891,343)
- FC Barcelona (8,871,524)
Frequently asked questions
How many fans does UEFA Champions League have in Mexico?
UEFA Champions League has an estimated audience of 6,890,823 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of UEFA Champions League fans?
24.6% of UEFA Champions League fans are female, 75.4% are male, with an average age of 32.5 years.
Which brands do UEFA Champions League fans like most?
UEFA Champions League fans show strongest brand affinity for Liga MX (1.58×), Cristiano Ronaldo (2.07×), and FC Bayern Munich (2.12×) over the country average.
Where do UEFA Champions League fans live in Mexico?
UEFA Champions League fans in Mexico are most concentrated in State of Mexico (reach 1,400,296), Distrito Federal (reach 1,170,855), and Jalisco (reach 827,724). These three regions account for the largest share of the active audience.
What other brands do UEFA Champions League fans also like?
Beyond UEFA Champions League itself, the audience over-indexes on Cristiano Ronaldo (2.07×), FC Bayern Munich (2.12×), FIFA Club World Cup (2.37×), and Premier League (2.46×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.