A data profile of the people who buy, follow and care about UEFA Champions League in Mexico — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 8,611,854 people in Mexico.
The average UEFA Champions League fan in Mexico is 32.5 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Liga MX, FIFA World Cup, Cristiano Ronaldo, with strongest over-indexing on Liga MX (1.58× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical UEFA Champions League fan in Mexico is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for Liga MX.
The key figures that characterise the UEFA Champions League profile in Mexico.
24.6% are female, 75.4% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 32.5 |
| Estimated audience size | 8,611,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide UEFA Champions League audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Michoacan de Ocampo | ~400K | 1.38× | |
| 02 | Jalisco | ~800K | 1.35× | |
| 03 | Guanajuato | ~500K | 1.34× | |
| 04 | State of Mexico | ~1.5M | 1.23× | |
| 05 | Puebla | ~500K | 1.17× | |
| 06 | Chihuahua | ~300K | 1.16× | |
| 07 | Baja California | ~400K | 1.13× | |
| 08 | Veracruz (state) | ~500K | 1.08× | |
| 09 | Aguascalientes | ~100K | 1.08× | |
| 10 | Distrito Federal | ~1M | 1.07× | |
| 11 | Nuevo Leon | ~500K | 1.07× | |
| 12 | Nayarit | ~80K | 1.05× | |
| 13 | Chiapas | ~300K | 1.03× | |
| 14 | Coahuila de Zaragoza | ~200K | 0.98× | |
| 15 | Durango | ~100K | 0.97× | |
| 16 | Guerrero | ~200K | 0.94× | |
| 17 | Hidalgo | ~200K | 0.88× | |
| 18 | Sinaloa | ~200K | 0.85× | |
| 19 | Morelos | ~100K | 0.85× | |
| 20 | Zacatecas | ~90K | 0.83× | |
| 21 | Yucatan | ~100K | 0.81× | |
| 22 | Colima | ~40K | 0.81× | |
| 23 | Baja California Sur | ~50K | 0.80× | |
| 24 | Tlaxcala | ~70K | 0.77× | |
| 25 | Oaxaca | ~200K | 0.74× | |
| 26 | Campeche | ~40K | 0.65× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Antonio Mohamed | Sports | 4.09× | ||
| 02 | Henry Martín | Sports | 3.58× | ||
| 03 | Keylor Navas | Sports | 2.66× | ||
| 04 | UEFA Europa League | Sports | 2.55× | ||
| 05 | Juventus F.C. | Sports | 2.51× | ||
| 06 | Bundesliga | Sports | 2.50× | ||
| 07 | Premier League | Sports | 2.46× | ||
| 08 | CONCACAF | Sports | 2.44× | ||
| 09 | Manchester City F.C. | Sports | 2.40× | ||
| 10 | FIFA Club World Cup | Sports | 2.37× | ||
| 11 | Televisa Deportes Network | Sports | 2.37× | ||
| 12 | Fox Sports | Movies & TV | 2.23× | ||
| 13 | FC Bayern Munich | Sports | 2.12× | ||
| 14 | Cristiano Ronaldo | Sports | 2.07× | ||
| 15 | Televisa Deportes | Sports | 2.00× | ||
| 16 | Paris Saint-Germain | Sports | 1.99× | ||
| 17 | ESPN | Movies & TV | 1.91× | ||
| 18 | FIFA World Cup | Sports | 1.89× | ||
| 19 | Manchester United F.C. | Sports | 1.60× | ||
| 20 | Liga MX | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Urban Lifestyle | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Community Orientation | OPEN | 0.61× | |
| Design Affinity | PREMIUM | 0.67× |
UEFA Champions League has an estimated audience of 8,611,854 people in Mexico, concentrated in State of Mexico and Distrito Federal.
24.6% of UEFA Champions League fans are female, 75.4% are male, with an average age of 32.5 years.
UEFA Champions League fans show strongest brand affinity for Liga MX (1.58×), FIFA World Cup (1.89×), and Cristiano Ronaldo (2.07×) over the country average.
UEFA Champions League fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Jalisco (reach ~800K). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on FIFA World Cup (1.89×), Cristiano Ronaldo (2.07×), FIFA Club World Cup (2.37×), and Premier League (2.46×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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