FIFA Club World Cup Audience in Mexico

FIFA Club World Cup logo

FIFA Club World Cup has an estimated audience of 656,734 people in Mexico. 17.4% are female, 82.6% are male, average age 30.7.

Demographically, the FIFA Club World Cup audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of FIFA Club World Cup fans

Demographic split for FIFA Club World Cup audience in Mexico
MetricValue
Female17.4%
Male82.6%
Average age30.7
Estimated audience size656,734

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIFA Club World Cup audience
TraitClusterScore
PatriotismCONSERVATISM1.63
SpiritualityBALANCE1.41
Risk AppetiteTHRILL1.41
Urban LifestyleOPEN1.17
Early Adopter MentalityPOWER1.02
Social Media UsageJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for FIFA Club World Cup
CountryShare
United States11.1%
Italy7.2%
United Kingdom6.1%

See FIFA Club World Cup audiences in other countries

More Soccer audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for FIFA Club World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.