A data profile of the people who buy, follow and care about Real Madrid C.F. in Mexico — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 18,881,222 people in Mexico.
The average Real Madrid C.F. fan in Mexico is 30.3 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Romantic music, Argentine cumbia, Sergio Ramos, with strongest over-indexing on Romantic music (1.51× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Real Madrid C.F. fan in Mexico is more male, around 30.3 years old, with strong Tradition tendencies and a notable affinity for Romantic music.
The key figures that characterise the Real Madrid C.F. profile in Mexico.
36.4% are female, 63.6% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 30.3 |
| Estimated audience size | 18,881,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Real Madrid C.F. audience comes from Mexico.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| Spain | 7.7% |
| United States | 7.5% |
Where the Real Madrid C.F. audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guanajuato | ~1M | 1.29× | |
| 02 | Puebla | ~1M | 1.24× | |
| 03 | Jalisco | ~1.5M | 1.23× | |
| 04 | Veracruz (state) | ~1.5M | 1.22× | |
| 05 | Chiapas | ~600K | 1.20× | |
| 06 | Michoacan de Ocampo | ~700K | 1.18× | |
| 07 | State of Mexico | ~2.5M | 1.09× | |
| 08 | Coahuila de Zaragoza | ~600K | 1.07× | |
| 09 | Yucatan | ~400K | 1.07× | |
| 10 | Distrito Federal | ~2.5M | 1.06× | |
| 11 | Nuevo Leon | ~1M | 1.06× | |
| 12 | Guerrero | ~500K | 1.04× | |
| 13 | Aguascalientes | ~200K | 1.02× | |
| 14 | Baja California | ~700K | 1.00× | |
| 15 | Chihuahua | ~600K | 0.98× | |
| 16 | Hidalgo | ~400K | 0.94× | |
| 17 | Durango | ~200K | 0.91× | |
| 18 | Morelos | ~300K | 0.90× | |
| 19 | Tlaxcala | ~200K | 0.88× | |
| 20 | Nayarit | ~100K | 0.87× | |
| 21 | Campeche | ~100K | 0.85× | |
| 22 | Zacatecas | ~200K | 0.80× | |
| 23 | Colima | ~90K | 0.80× | |
| 24 | Sinaloa | ~400K | 0.79× | |
| 25 | Oaxaca | ~400K | 0.77× | |
| 26 | Baja California Sur | ~100K | 0.74× |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Los Temerarios | Music & Radio | 1.76× | ||
| 02 | Nursery rhyme | Kids & Family | 1.70× | ||
| 03 | Música popular brasileira | Music & Radio | 1.62× | ||
| 04 | Tierra Cali | Travel & Leisure | 1.62× | ||
| 05 | Tinkerer | Literature | 1.60× | ||
| 06 | Baião (music) | Music & Radio | 1.59× | ||
| 07 | Masha and the Bear | Movies & TV | 1.58× | ||
| 08 | Samba | Music & Radio | 1.57× | ||
| 09 | Garena | Technology & Electronics | 1.57× | ||
| 10 | Bossa nova | Music & Radio | 1.56× | ||
| 11 | El Viejo | Travel & Leisure | 1.56× | ||
| 12 | Kurt Cobain | Music & Radio | 1.55× | ||
| 13 | Antonio Aguilar | Music & Radio | 1.53× | ||
| 14 | Ana Gabriel | Movies & TV | 1.53× | ||
| 15 | Sergio Ramos | Sports | 1.52× | ||
| 16 | Doramas | Travel & Leisure | 1.52× | ||
| 17 | Pocoyo | Literature | 1.52× | ||
| 18 | Romantic music | Music & Radio | 1.51× | ||
| 19 | Argentine cumbia | Music & Radio | 1.51× | ||
| 20 | Jaripeo | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.20× | |
| Patriotism | CONSERVATISM | 1.05× | |
| Extroversion | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Mindfulness | BALANCE | 0.63× | |
| Community Orientation | OPEN | 0.63× |
Real Madrid C.F. has an estimated audience of 18,881,222 people in Mexico, concentrated in State of Mexico and Distrito Federal.
36.4% of Real Madrid C.F. fans are female, 63.6% are male, with an average age of 30.3 years.
Real Madrid C.F. fans show strongest brand affinity for Romantic music (1.51×), Argentine cumbia (1.51×), and Sergio Ramos (1.52×) over the country average.
Real Madrid C.F. fans in Mexico are most concentrated in State of Mexico (reach ~2.5M), Distrito Federal (reach ~2.5M), and Jalisco (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Real Madrid C.F. itself, the audience over-indexes on Argentine cumbia (1.51×), Sergio Ramos (1.52×), Masha and the Bear (1.58×), and Samba (1.57×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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