Real Madrid C.F. Audience in Mexico
Real Madrid C.F. has an estimated audience of 17,768,214 people in Mexico. 36.4% are female, 63.6% are male, average age 30.3. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Romantic music, Argentine cumbia, Sergio Ramos, Samba, Garena.
The average Real Madrid C.F. fan in Mexico is 30.3 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Romantic music, Argentine cumbia, Sergio Ramos, with strongest over-indexing on Romantic music (1.51× the country average). Demographically, the Real Madrid C.F. audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Real Madrid C.F. fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 30.3 |
| Estimated audience size | 17,768,214 |
Audience persona
The typical Real Madrid C.F. fan in Mexico is more male, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Romantic music.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 2,657,878 | 1.09× |
| Distrito Federal | 2,467,951 | 1.06× |
| Jalisco | 1,610,148 | 1.23× |
| Veracruz (state) | 1,272,302 | 1.22× |
| Puebla | 1,170,714 | 1.24× |
| Nuevo Leon | 1,126,459 | 1.06× |
| Guanajuato | 1,084,684 | 1.29× |
| Baja California | 739,499 | 1× |
| Michoacan de Ocampo | 722,929 | 1.18× |
| Chiapas | 641,441 | 1.2× |
| Chihuahua | 605,755 | 0.98× |
| Coahuila de Zaragoza | 568,855 | 1.07× |
| Guerrero | 468,981 | 1.04× |
| Hidalgo | 404,983 | 0.94× |
| Yucatan | 395,652 | 1.07× |
| Oaxaca | 380,749 | 0.77× |
| Sinaloa | 373,889 | 0.79× |
| Morelos | 277,177 | 0.9× |
| Aguascalientes | 230,766 | 1.02× |
| Durango | 224,828 | 0.91× |
| Tlaxcala | 180,506 | 0.88× |
| Zacatecas | 179,924 | 0.8× |
| Nayarit | 148,989 | 0.87× |
| Campeche | 114,366 | 0.84× |
| Baja California Sur | 105,279 | 0.74× |
| Colima | 90,571 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Romantic music | 1.51× | Music & Radio |
| Argentine cumbia | 1.51× | Music & Radio |
| Sergio Ramos | 1.52× | Sports |
| Samba | 1.57× | Music & Radio |
| Garena | 1.57× | Technology & Electronics |
| Masha and the Bear | 1.58× | Movies & TV |
| Bossa nova | 1.56× | Music & Radio |
| Música popular brasileira | 1.62× | Music & Radio |
| Doramas | 1.52× | Travel & Leisure |
| Los Temerarios | 1.76× | Music & Radio |
| Jaripeo | 1.51× | Sports |
| Baião (music) | 1.59× | Music & Radio |
| Kurt Cobain | 1.55× | Music & Radio |
| Antonio Aguilar | 1.53× | Music & Radio |
| Ana Gabriel | 1.53× | Movies & TV |
| Pocoyo | 1.52× | Literature |
| Nursery rhyme | 1.7× | Kids & Family |
| Tierra Cali | 1.62× | Travel & Leisure |
| El Viejo | 1.56× | Travel & Leisure |
| Electronic keyboard | 1.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.2 |
| Mindfulness | BALANCE | 1.66 |
| Spirituality | BALANCE | 1.42 |
| Travelling | THRILL | 1.24 |
| Patriotism | CONSERVATISM | 1.06 |
| Urban Lifestyle | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 9.9% |
| United States | 8.3% |
| Spain | 7.7% |
See Real Madrid C.F. audiences in other countries
- Real Madrid C.F. — Germany
- Real Madrid C.F. — United States
- Real Madrid C.F. — United Kingdom
- Real Madrid C.F. — France
- Real Madrid C.F. — Italy
- Real Madrid C.F. — Spain
- Real Madrid C.F. — Brazil
- Real Madrid C.F. — Japan
- Real Madrid C.F. — South Korea
- Real Madrid C.F. — India
- Real Madrid C.F. — Canada
More Soccer audiences in Mexico
- Liga MX (25,099,766)
- Cruz Azul (15,842,536)
- Club América (13,891,343)
- FC Barcelona (8,871,524)
- UEFA Champions League (8,319,269)
Frequently asked questions
How many fans does Real Madrid C.F. have in Mexico?
Real Madrid C.F. has an estimated audience of 17,768,214 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Real Madrid C.F. fans?
36.4% of Real Madrid C.F. fans are female, 63.6% are male, with an average age of 30.3 years.
Which brands do Real Madrid C.F. fans like most?
Real Madrid C.F. fans show strongest brand affinity for Romantic music (1.51×), Argentine cumbia (1.51×), and Sergio Ramos (1.52×) over the country average.
Where do Real Madrid C.F. fans live in Mexico?
Real Madrid C.F. fans in Mexico are most concentrated in State of Mexico (reach 2,657,878), Distrito Federal (reach 2,467,951), and Jalisco (reach 1,610,148). These three regions account for the largest share of the active audience.
What other brands do Real Madrid C.F. fans also like?
Beyond Real Madrid C.F. itself, the audience over-indexes on Argentine cumbia (1.51×), Sergio Ramos (1.52×), Samba (1.57×), and Garena (1.57×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.