Rascasse Audience Intelligence

FIFA Club World Cup Audience in United States

A data profile of the people who buy, follow and care about FIFA Club World Cup in United States — modelled from more than twelve digital signal sources. FIFA Club World Cup has an estimated audience of 2,536,419 people in United States.

#69among Soccer in United States#150among Event in United States#1050in Sports

The average FIFA Club World Cup fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, CONCACAF Champions Cup, The Iron Lady (film), with strongest over-indexing on FIFA World Cup 2026 (8.8× the country average).

Demographically, the FIFA Club World Cup audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIFA Club World Cup fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA Club World Cup profile in United States.

Audience size
2.5M
in United States
Gender
28.2%♀
71.8% male
Age
35.4
average years
Country rank
#11790
Event in United States
Fig. 01

Search interest · 12-month trend

-98%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA Club World Cup fans

28.2% are female, 71.8% are male, average age 35.4.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for FIFA Club World Cup audience in United States
MetricValue
Female28.2%
Male71.8%
Average age35.4
Estimated audience size2,536,419
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the FIFA Club World Cup audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

6.5%

of the worldwide FIFA Club World Cup audience comes from United States.

Worldwide audience distribution share by country for FIFA Club World Cup
CountryShare
Mexico12.0%
Brazil11.1%
Argentina7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA Club World Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

FIFA Club World Cup fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K2.31×
02California~600K1.90×
03Florida~400K1.85×
04New York~300K1.82×
05Texas~500K1.72×
06Washington, District of Columbia~20K1.66×
07Maryland~80K1.58×
08Connecticut~50K1.52×
09Georgia~100K1.47×
10Washington~90K1.45×
11Illinois~100K1.39×
12Virginia~100K1.39×
13Massachusetts~80K1.33×
14Nevada~40K1.30×
15Delaware~10K1.23×
16Rhode Island~10K1.22×
17North Carolina~100K1.20×
18Arizona~70K1.13×
19Utah~30K1.11×
20Colorado~50K1.05×
21Pennsylvania~100K1.03×
22Nebraska~10K0.96×
23New Mexico~10K0.95×
24Oregon~30K0.94×
25Kansas~20K0.87×
26Minnesota~40K0.83×
27South Carolina~40K0.82×
28Tennessee~50K0.81×
29Indiana~40K0.79×
30Iowa~20K0.78×
31Michigan~60K0.76×
32Idaho~10K0.76×
33Kentucky~30K0.74×
34New Hampshire~9K0.72×
35Vermont~4K0.72×
36Ohio~70K0.71×
37Oklahoma~20K0.71×
38South Dakota~5K0.71×
39North Dakota~4K0.68×
40Arkansas~20K0.67×
41Alaska~4K0.66×
42Missouri~30K0.64×
43Alabama~30K0.64×
44Wisconsin~30K0.63×
45Maine~7K0.63×
46Hawaii~8K0.59×
47Louisiana~20K0.53×
48Montana~4K0.51×
49West Virginia~7K0.48×
50Mississippi~10K0.47×
Fig. 06

Affinity by region

Affinity by region — FIFA Club World Cup, United States
0.47×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA Club World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA Club World Cup audience
#·InterestCategoryAffinity×
01CONCACAF Champions CupSports78.54×
02The Iron Lady (film)Movies & TV78.33×
03Erlang (programming language)Technology & Electronics74.70×
04Zinedine ZidaneSports67.20×
05Luka ModrićSports64.17×
06Frases de AmorInternet & Social Media61.36×
07BioenergyHome & Garden41.96×
08Tigres UANLSports32.95×
09Atlético MadridSports32.82×
10Javier BardemMovies & TV28.51×
11Paris Saint-GermainSports28.25×
12A.C. MilanSports26.48×
13FC Bayern MunichSports21.04×
14Love IslandMovies & TV20.00×
15La LigaSports19.26×
16Liga MXSports18.79×
17Ed HarrisMovies & TV18.75×
18Real Madrid C.F.Sports9.25×
19FIFA World Cup 2026Sports8.80×
20FIFA World CupSports8.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA Club World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA Club World Cup audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.99×
Need for SecurityCONSERVATISM2.52×
Risk AppetiteTHRILL2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA Club World Cup audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Community OrientationOPEN0.82×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA Club World Cup have in United States?

FIFA Club World Cup has an estimated audience of 2,536,419 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FIFA Club World Cup fans?

28.2% of FIFA Club World Cup fans are female, 71.8% are male, with an average age of 35.4 years.

03

Which brands do FIFA Club World Cup fans like most?

FIFA Club World Cup fans show strongest brand affinity for FIFA World Cup 2026 (8.8×), CONCACAF Champions Cup (78.54×), and The Iron Lady (film) (78.33×) over the country average.

04

Where do FIFA Club World Cup fans live in United States?

FIFA Club World Cup fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do FIFA Club World Cup fans also like?

Beyond FIFA Club World Cup itself, the audience over-indexes on CONCACAF Champions Cup (78.54×), The Iron Lady (film) (78.33×), Erlang (programming language) (74.7×), and FIFA World Cup (8.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See FIFA Club World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA Club World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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