FIFA Club World Cup Audience in United States

FIFA Club World Cup logo

FIFA Club World Cup has an estimated audience of 3,060,577 people in United States. 28.2% are female, 71.8% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: CONCACAF Champions Cup, FC Bayern Munich, Erlang (programming language), Paris Saint-Germain, Chase (bank).

The average FIFA Club World Cup fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CONCACAF Champions Cup, FC Bayern Munich, Erlang (programming language), with strongest over-indexing on CONCACAF Champions Cup (78.54× the country average). Demographically, the FIFA Club World Cup audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of FIFA Club World Cup fans

Demographic split for FIFA Club World Cup audience in United States
MetricValue
Female28.2%
Male71.8%
Average age35.4
Estimated audience size3,060,577

Audience persona

The typical FIFA Club World Cup fan in United States is more male, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for CONCACAF Champions Cup.

Top regions in United States

Top regions ranked by reach for FIFA Club World Cup in United States
RegionReachAffinity
California687,2302.04×
Texas406,8781.55×
Florida368,9251.78×
New York316,9971.85×
New Jersey168,5282.17×
Georgia151,2601.6×
Washington140,1022.28×
Illinois139,9501.37×
North Carolina128,5541.4×
Virginia125,4691.68×
Pennsylvania105,9381.03×
Ohio97,0181.03×
Maryland86,9281.65×
Massachusetts76,9461.28×
Tennessee68,4641.12×
Michigan56,1830.7×
Indiana47,0380.84×
Colorado44,5550.92×
Arizona42,8680.69×
Connecticut42,7211.39×
South Carolina39,8570.87×
Oregon38,7311.1×
Nevada36,9981.25×
Missouri34,9860.71×
Minnesota33,2960.76×
Kentucky31,5540.82×
Wisconsin30,5730.66×
Utah27,0520.99×
Oklahoma24,0030.71×
Washington, District of Columbia22,8622.49×
Louisiana21,4940.54×
Kansas19,8630.82×
Iowa17,5000.69×
Arkansas16,8300.67×
Alabama15,7610.37×
Mississippi12,4330.49×
Nebraska11,8960.78×
New Mexico10,8530.71×
Idaho10,5310.69×
Rhode Island10,4351.07×
Delaware8,5901.02×
New Hampshire7,5840.63×
Hawaii6,3240.48×
West Virginia6,0280.42×
Maine5,1820.47×
South Dakota3,1470.44×
Montana3,1180.37×
Vermont2,9320.55×
North Dakota2,5880.41×
Wyoming1,8450.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIFA Club World Cup audience
BrandAffinityCategory
CONCACAF Champions Cup78.54×Sports
FC Bayern Munich21.04×Sports
Erlang (programming language)74.7×Technology & Electronics
Paris Saint-Germain28.25×Sports
Chase (bank)11.35×Business & Career
Liga MX18.79×Sports
FIFA World Cup8.51×Sports
Luka Modrić64.17×Sports
A.C. Milan26.48×Sports
Javier Bardem28.51×Movies & TV
La Liga19.26×Sports
Frases de Amor61.36×Internet & Social Media
Love Island20×Movies & TV
Atlético Madrid32.82×Sports
Bioenergy41.96×Home & Garden
Real Betis57.88×Sports
Real Madrid C.F.9.25×Sports
La Gazzetta dello Sport55.79×Sports
Tigres UANL32.95×Sports
UEFA Nations League37.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIFA Club World Cup audience
TraitClusterScore
Risk AppetiteTHRILL1.94
Urban LifestyleOPEN1.61
SpiritualityBALANCE1.55
LGBTQ+ IdentityOPEN1.53
Early Adopter MentalityPOWER1.39
Luxury OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for FIFA Club World Cup
CountryShare
United States11.1%
Italy7.2%
United Kingdom6.1%

See FIFA Club World Cup audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does FIFA Club World Cup have in United States?

FIFA Club World Cup has an estimated audience of 3,060,577 people in United States, concentrated in California and Texas.

What is the gender split and age of FIFA Club World Cup fans?

28.2% of FIFA Club World Cup fans are female, 71.8% are male, with an average age of 35.4 years.

Which brands do FIFA Club World Cup fans like most?

FIFA Club World Cup fans show strongest brand affinity for CONCACAF Champions Cup (78.54×), FC Bayern Munich (21.04×), and Erlang (programming language) (74.7×) over the country average.

Where do FIFA Club World Cup fans live in United States?

FIFA Club World Cup fans in United States are most concentrated in California (reach 687,230), Texas (reach 406,878), and Florida (reach 368,925). These three regions account for the largest share of the active audience.

What other brands do FIFA Club World Cup fans also like?

Beyond FIFA Club World Cup itself, the audience over-indexes on FC Bayern Munich (21.04×), Erlang (programming language) (74.7×), Paris Saint-Germain (28.25×), and Chase (bank) (11.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA Club World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.