Rascasse Audience Intelligence

CONCACAF Champions Cup Audience in United States

A data profile of the people who buy, follow and care about CONCACAF Champions Cup in United States — modelled from more than twelve digital signal sources. CONCACAF Champions Cup has an estimated audience of 1,606,232 people in United States.

#191among Event in United States#1512in Sports

The average CONCACAF Champions Cup fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include FIFA World Cup 2026, FIFA World Cup, CONCACAF Gold Cup, with strongest over-indexing on FIFA World Cup 2026 (7.95× the country average).

Demographically, the CONCACAF Champions Cup audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CONCACAF Champions Cup fan in United States is more male, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CONCACAF Champions Cup profile in United States.

Audience size
1.6M
in United States
Gender
29.5%♀
70.5% male
Age
36.9
average years
Country rank
#16862
Event in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of CONCACAF Champions Cup fans

29.5% are female, 70.5% are male, average age 36.9.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for CONCACAF Champions Cup audience in United States
MetricValue
Female29.5%
Male70.5%
Average age36.9
Estimated audience size1,606,232
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the CONCACAF Champions Cup audience in United States
Age bracketShare%
16-1919%
20-2927%
30-3923%
40-4918%
50+13%
Fig. 04

Worldwide distribution

30.9%

of the worldwide CONCACAF Champions Cup audience comes from United States.

Worldwide audience distribution share by country for CONCACAF Champions Cup
CountryShare
United States30.9%
Mexico23.1%
Bangladesh4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CONCACAF Champions Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

CONCACAF Champions Cup fans by region: top regions in United States
#RegionReachAffinity×
01California~700K3.84×
02Texas~400K2.88×
03Nevada~40K2.52×
04Illinois~100K2.22×
05Washington~70K2.22×
06Oregon~40K2.04×
07Utah~30K1.88×
08Arizona~60K1.87×
09New Mexico~10K1.66×
10Colorado~40K1.51×
11Kansas~20K1.22×
12Idaho~10K1.21×
13Nebraska~9K1.17×
14Arkansas~10K1.10×
15Tennessee~40K1.09×
16North Carolina~50K1.08×
17Oklahoma~20K1.08×
18Georgia~50K1.07×
19Delaware~5K1.04×
20New Jersey~40K1.01×
21Ohio~50K0.92×
22Florida~100K0.87×
23Wisconsin~20K0.87×
24Alabama~20K0.82×
25New York~70K0.81×
26Maryland~20K0.80×
27Indiana~20K0.79×
28Minnesota~20K0.77×
29Virginia~30K0.72×
30Louisiana~20K0.72×
31Kentucky~10K0.71×
32Iowa~9K0.71×
33South Carolina~20K0.69×
34Wyoming~2K0.68×
35Missouri~20K0.64×
36Washington, District of Columbia~3K0.64×
37Connecticut~10K0.63×
38Rhode Island~3K0.60×
39South Dakota~2K0.52×
40Mississippi~7K0.50×
41Alaska~2K0.48×
42North Dakota~2K0.45×
43Pennsylvania~20K0.44×
44Massachusetts~10K0.44×
45Michigan~20K0.43×
46Montana~2K0.43×
47New Hampshire~2K0.37×
48Hawaii~2K0.36×
49West Virginia~3K0.34×
50Maine~2K0.34×
Fig. 06

Affinity by region

Affinity by region — CONCACAF Champions Cup, United States
0.34×1.00×3.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CONCACAF Champions Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CONCACAF Champions Cup audience
#·InterestCategoryAffinity×
01CONCACAF Gold CupSports64.77×
02RB LeipzigSports45.09×
03FIFA Club World CupSports42.12×
04RonaldinhoSports36.95×
05Club LeónSports34.62×
06FA CupSports29.11×
07Tigres UANLSports25.03×
08Christian PulisicSports22.87×
09Broadcasting of sports eventsMovies & TV16.10×
10Paris Saint-GermainSports13.04×
11Liga MXSports11.17×
12Tabloid (newspaper format)Literature10.98×
13FIFA World CupSports10.97×
14National Women's Soccer LeagueSports10.05×
15Manchester United F.C.Sports9.01×
16Major League SoccerSports8.48×
17UEFA Champions LeagueSports8.11×
18FIFA World Cup 2026Sports7.95×
19Real Madrid C.F.Sports7.69×
20FC BarcelonaSports6.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CONCACAF Champions Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CONCACAF Champions Cup audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.48×
MindfulnessBALANCE1.80×
TraditionCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CONCACAF Champions Cup audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CONCACAF Champions Cup have in United States?

CONCACAF Champions Cup has an estimated audience of 1,606,232 people in United States, concentrated in California and Texas.

02

What is the gender split and age of CONCACAF Champions Cup fans?

29.5% of CONCACAF Champions Cup fans are female, 70.5% are male, with an average age of 36.9 years.

03

Which brands do CONCACAF Champions Cup fans like most?

CONCACAF Champions Cup fans show strongest brand affinity for FIFA World Cup 2026 (7.95×), FIFA World Cup (10.97×), and CONCACAF Gold Cup (64.77×) over the country average.

04

Where do CONCACAF Champions Cup fans live in United States?

CONCACAF Champions Cup fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do CONCACAF Champions Cup fans also like?

Beyond CONCACAF Champions Cup itself, the audience over-indexes on FIFA World Cup (10.97×), CONCACAF Gold Cup (64.77×), FIFA Club World Cup (42.12×), and Broadcasting of sports events (16.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See CONCACAF Champions Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CONCACAF Champions Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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