CONCACAF Champions Cup Audience in United States

CONCACAF Champions Cup logo

CONCACAF Champions Cup has an estimated audience of 1,614,112 people in United States. 29.5% are female, 70.5% are male, average age 36.9. Top regions: California, Texas, Illinois. Top brand affinities: Hebe, Stamp collecting, Dental hygienist, Pro-Ject, Emperor Entertainment Group.

The average CONCACAF Champions Cup fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Hebe, Stamp collecting, Dental hygienist, with strongest over-indexing on Hebe (29× the country average). Demographically, the CONCACAF Champions Cup audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of CONCACAF Champions Cup fans

Demographic split for CONCACAF Champions Cup audience in United States
MetricValue
Female29.5%
Male70.5%
Average age36.9
Estimated audience size1,614,112

Audience persona

The typical CONCACAF Champions Cup fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for CONCACAF Champions Cup in United States
RegionReachAffinity
California666,2383.75×
Texas398,2622.87×
Illinois123,7202.3×
Florida101,0410.92×
New York75,9750.84×
Washington68,1382.1×
Arizona65,3741.98×
Georgia57,4711.16×
Ohio54,6321.1×
North Carolina50,1751.03×
New Jersey42,2981.03×
Colorado40,1721.58×
Nevada39,5292.53×
Oregon39,3052.12×
Utah28,9322×
Virginia28,8380.73×
Tennessee25,2810.78×
Indiana23,9870.81×
Pennsylvania23,2840.43×
Maryland23,0950.83×
Wisconsin21,0120.87×
Alabama18,8260.83×
Michigan18,7180.44×
Oklahoma17,8931×
Minnesota17,8810.77×
Missouri17,6450.68×
Kansas16,7511.32×
South Carolina15,9780.66×
Massachusetts14,5920.46×
Louisiana13,8290.66×
Arkansas13,6231.02×
Kentucky13,5500.67×
New Mexico12,7821.58×
Connecticut10,6710.66×
Nebraska9,2131.14×
Iowa9,1920.69×
Idaho9,0821.12×
Mississippi5,1030.38×
Delaware3,9980.9×
Washington, District of Columbia3,1360.65×
Rhode Island2,9480.57×
Hawaii1,8410.27×
New Hampshire1,8030.28×
South Dakota1,6660.45×
West Virginia1,5730.21×
Wyoming1,4370.6×
Montana1,3390.3×
Alaska1,0190.29×
North Dakota9570.29×
Maine8830.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CONCACAF Champions Cup audience
BrandAffinityCategory
Hebe29×Home & Garden
Stamp collecting15.83×Home & Garden
Dental hygienist18.85×Health
Pro-Ject10×Music & Radio
Emperor Entertainment Group26.29×Business & Career
Stop Bullying34.33×Politics & Society
UK garage11×Music & Radio
Penn & Teller15.18×Movies & TV
Home construction2.46×Home & Garden
Product design2.95×Business & Career
Mackenzie Foy11.46×Fashion & Accessoires
Yoga Journal26.57×Sports
Snow White (Fables)14.03×Literature
Minnesota2.45×Travel & Leisure
Bully (2011 film)9.33×Movies & TV
Enrique Hernández (baseball)19.71×Sports
Kendra Scott3.98×Fashion & Accessoires
Isabela (province)17.82×
Panama4.67×Travel & Leisure
Sam Bush32.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CONCACAF Champions Cup audience
TraitClusterScore
PatriotismCONSERVATISM1.72
LGBTQ+ IdentityOPEN1.49
Risk AppetiteTHRILL1.23
Need for SecurityCONSERVATISM1.22
Urban LifestyleOPEN1.17
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for CONCACAF Champions Cup
CountryShare
United States31.2%
Mexico22.6%
Bangladesh4.5%

See CONCACAF Champions Cup audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does CONCACAF Champions Cup have in United States?

CONCACAF Champions Cup has an estimated audience of 1,614,112 people in United States, concentrated in California and Texas.

What is the gender split and age of CONCACAF Champions Cup fans?

29.5% of CONCACAF Champions Cup fans are female, 70.5% are male, with an average age of 36.9 years.

Which brands do CONCACAF Champions Cup fans like most?

CONCACAF Champions Cup fans show strongest brand affinity for Hebe (29×), Stamp collecting (15.83×), and Dental hygienist (18.85×) over the country average.

Where do CONCACAF Champions Cup fans live in United States?

CONCACAF Champions Cup fans in United States are most concentrated in California (reach 666,238), Texas (reach 398,262), and Illinois (reach 123,720). These three regions account for the largest share of the active audience.

What other brands do CONCACAF Champions Cup fans also like?

Beyond CONCACAF Champions Cup itself, the audience over-indexes on Stamp collecting (15.83×), Dental hygienist (18.85×), Pro-Ject (10×), and Emperor Entertainment Group (26.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CONCACAF Champions Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.