Rascasse Audience Intelligence

CONCACAF Gold Cup Audience in United States

A data profile of the people who buy, follow and care about CONCACAF Gold Cup in United States — modelled from more than twelve digital signal sources. CONCACAF Gold Cup has an estimated audience of 1,500,801 people in United States.

#203among Event in United States#1610in Sports

The average CONCACAF Gold Cup fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bed bug infestation, FIFA World Cup 2026, FIFA World Cup, with strongest over-indexing on Bed bug infestation (111.51× the country average).

Demographically, the CONCACAF Gold Cup audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CONCACAF Gold Cup fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Bed bug infestation.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CONCACAF Gold Cup profile in United States.

Audience size
1.5M
in United States
Gender
28.5%♀
71.5% male
Age
35.5
average years
Country rank
#17764
Event in United States
Fig. 01

Search interest · 12-month trend

-97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of CONCACAF Gold Cup fans

28.5% are female, 71.5% are male, average age 35.5.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for CONCACAF Gold Cup audience in United States
MetricValue
Female28.5%
Male71.5%
Average age35.5
Estimated audience size1,500,801
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the CONCACAF Gold Cup audience in United States
Age bracketShare%
16-1922%
20-2929%
30-3922%
40-4915%
50+11%
Fig. 04

Worldwide distribution

45.6%

of the worldwide CONCACAF Gold Cup audience comes from United States.

Worldwide audience distribution share by country for CONCACAF Gold Cup
CountryShare
United States45.6%
Mexico7.2%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CONCACAF Gold Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

CONCACAF Gold Cup fans by region: top regions in United States
#RegionReachAffinity×
01California~400K2.20×
02Texas~300K1.95×
03Nevada~30K1.61×
04Arizona~50K1.57×
05New Jersey~70K1.56×
06Maryland~40K1.56×
07Illinois~70K1.31×
08Virginia~50K1.29×
09New York~100K1.28×
10Florida~100K1.26×
11New Mexico~10K1.24×
12Utah~20K1.23×
13Washington, District of Columbia~6K1.20×
14Oregon~20K1.19×
15Washington~40K1.17×
16Colorado~30K1.17×
17North Carolina~60K1.13×
18Georgia~60K1.12×
19Kansas~10K1.12×
20Minnesota~30K1.11×
21Delaware~5K1.11×
22Nebraska~9K1.07×
23Connecticut~20K1.05×
24Massachusetts~30K1.04×
25Idaho~8K0.97×
26Rhode Island~5K0.97×
27Missouri~30K0.95×
28Oklahoma~20K0.94×
29South Carolina~20K0.91×
30Arkansas~10K0.88×
31Iowa~10K0.88×
32Tennessee~30K0.86×
33Wisconsin~20K0.82×
34Alaska~3K0.82×
35Vermont~2K0.81×
36Alabama~20K0.79×
37North Dakota~3K0.79×
38Indiana~20K0.78×
39South Dakota~3K0.77×
40Louisiana~20K0.74×
41New Hampshire~5K0.72×
42Montana~3K0.72×
43Kentucky~10K0.71×
44Hawaii~5K0.71×
45Michigan~30K0.70×
46Maine~4K0.69×
47Pennsylvania~40K0.68×
48Mississippi~9K0.66×
49Ohio~30K0.64×
50West Virginia~5K0.63×
Fig. 06

Affinity by region

Affinity by region — CONCACAF Gold Cup, United States
0.63×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CONCACAF Gold Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CONCACAF Gold Cup audience
#·InterestCategoryAffinity×
01Bed bug infestationHome & Garden111.51×
02Turkey national football teamSports60.05×
03Ansel ElgortMovies & TV49.66×
04Venezuela national football teamSports38.86×
05Youth Olympic GamesSports36.25×
06CONCACAF Champions CupSports29.75×
07CONCACAFSports23.90×
08United States national football teamSports20.57×
09Women's soccerSports18.41×
10Cath KidstonFashion & Accessoires17.66×
11Tigres UANLSports17.44×
12National Women's Soccer LeagueSports14.18×
13Liga MXSports13.15×
14Paris Saint-GermainSports12.58×
15Cruz AzulSports12.23×
16Manchester United F.C.Sports7.10×
17Real Madrid C.F.Sports6.57×
18UEFA Champions LeagueSports6.28×
19FIFA World CupSports6.23×
20FIFA World Cup 2026Sports5.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CONCACAF Gold Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CONCACAF Gold Cup audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Career OrientationPOWER1.23×
TraditionCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CONCACAF Gold Cup audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Convenience OrientationPREMIUM0.79×
IndividualismJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CONCACAF Gold Cup have in United States?

CONCACAF Gold Cup has an estimated audience of 1,500,801 people in United States, concentrated in California and Texas.

02

What is the gender split and age of CONCACAF Gold Cup fans?

28.5% of CONCACAF Gold Cup fans are female, 71.5% are male, with an average age of 35.5 years.

03

Which brands do CONCACAF Gold Cup fans like most?

CONCACAF Gold Cup fans show strongest brand affinity for Bed bug infestation (111.51×), FIFA World Cup 2026 (5.47×), and FIFA World Cup (6.23×) over the country average.

04

Where do CONCACAF Gold Cup fans live in United States?

CONCACAF Gold Cup fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do CONCACAF Gold Cup fans also like?

Beyond CONCACAF Gold Cup itself, the audience over-indexes on FIFA World Cup 2026 (5.47×), FIFA World Cup (6.23×), Ansel Elgort (49.66×), and National Women's Soccer League (14.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See CONCACAF Gold Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CONCACAF Gold Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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