CONCACAF Gold Cup Audience in United States

CONCACAF Gold Cup logo

CONCACAF Gold Cup has an estimated audience of 1,671,675 people in United States. 28.5% are female, 71.5% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Bed bug infestation, Ansel Elgort, FIFA World Cup, Liga MX, FC Bayern Munich.

The average CONCACAF Gold Cup fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bed bug infestation, Ansel Elgort, FIFA World Cup, with strongest over-indexing on Bed bug infestation (111.51× the country average). Demographically, the CONCACAF Gold Cup audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of CONCACAF Gold Cup fans

Demographic split for CONCACAF Gold Cup audience in United States
MetricValue
Female28.5%
Male71.5%
Average age35.5
Estimated audience size1,671,675

Audience persona

The typical CONCACAF Gold Cup fan in United States is more male, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Bed bug infestation.

Top regions in United States

Top regions ranked by reach for CONCACAF Gold Cup in United States
RegionReachAffinity
California457,9652.49×
Texas265,7571.85×
Florida165,8301.47×
New York157,3811.68×
New Jersey78,3571.84×
Illinois71,2031.28×
Georgia61,2861.19×
North Carolina59,5671.18×
Arizona54,3461.59×
Virginia53,1891.31×
Maryland46,1251.6×
Pennsylvania39,9980.71×
Massachusetts35,5991.08×
Washington35,2761.05×
Nevada35,2582.18×
Ohio33,4090.65×
Michigan27,3890.63×
Colorado26,3831×
Minnesota26,1881.09×
Indiana24,2720.79×
Tennessee23,8570.71×
Missouri21,9650.82×
Oregon20,8621.09×
Connecticut20,1231.2×
Alabama19,4290.83×
South Carolina18,9220.75×
Wisconsin17,1490.68×
Oklahoma16,4670.89×
Utah15,6661.05×
Louisiana15,4610.72×
Kentucky13,9760.67×
Kansas11,6680.89×
Arkansas10,1960.74×
Iowa9,9450.72×
Nebraska8,5711.02×
New Mexico7,9500.95×
Washington, District of Columbia7,2381.44×
Mississippi6,6080.48×
Idaho5,8330.7×
Rhode Island4,7970.9×
Delaware3,9890.86×
Hawaii3,7990.53×
New Hampshire3,7850.57×
Maine3,1960.53×
Alaska3,1260.87×
West Virginia2,8710.37×
North Dakota2,5200.73×
Montana2,4980.54×
South Dakota2,2190.57×
Wyoming2,0900.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CONCACAF Gold Cup audience
BrandAffinityCategory
Bed bug infestation111.51×Home & Garden
Ansel Elgort49.66×Movies & TV
FIFA World Cup6.23×Sports
Liga MX13.15×Sports
FC Bayern Munich9.45×Sports
Real Madrid C.F.6.57×Sports
CONCACAF Champions Cup29.75×Sports
United States national football team20.57×Sports
Venezuela national football team38.86×Sports
Youth Olympic Games36.25×Sports
Turkey national football team60.05×Sports
Women's soccer18.41×Sports
Paris Saint-Germain12.58×Sports
United States Youth Soccer (US Youth Soccer)60.76×Sports
CONCACAF23.9×Sports
Manchester United F.C.7.1×Sports
FIFA Club World Cup17.17×Sports
Cruz Azul12.23×Sports
Cath Kidston17.66×Fashion & Accessoires
Tigres UANL17.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CONCACAF Gold Cup audience
TraitClusterScore
IndulgenceJOY1.37
Urban LifestyleOPEN1.21
ExtroversionTHRILL1.2
Social Media UsageJOY1.11
LGBTQ+ IdentityOPEN1.05
Luxury OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for CONCACAF Gold Cup
CountryShare
United States52.3%
United Kingdom3.2%
Trinidad and Tobago2.6%

See CONCACAF Gold Cup audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does CONCACAF Gold Cup have in United States?

CONCACAF Gold Cup has an estimated audience of 1,671,675 people in United States, concentrated in California and Texas.

What is the gender split and age of CONCACAF Gold Cup fans?

28.5% of CONCACAF Gold Cup fans are female, 71.5% are male, with an average age of 35.5 years.

Which brands do CONCACAF Gold Cup fans like most?

CONCACAF Gold Cup fans show strongest brand affinity for Bed bug infestation (111.51×), Ansel Elgort (49.66×), and FIFA World Cup (6.23×) over the country average.

Where do CONCACAF Gold Cup fans live in United States?

CONCACAF Gold Cup fans in United States are most concentrated in California (reach 457,965), Texas (reach 265,757), and Florida (reach 165,830). These three regions account for the largest share of the active audience.

What other brands do CONCACAF Gold Cup fans also like?

Beyond CONCACAF Gold Cup itself, the audience over-indexes on Ansel Elgort (49.66×), FIFA World Cup (6.23×), Liga MX (13.15×), and FC Bayern Munich (9.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CONCACAF Gold Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.