Rascasse Audience Intelligence

Cath Kidston Target Market in United States

A data profile of the people who buy, follow and care about Cath Kidston in United States — modelled from more than twelve digital signal sources. Cath Kidston has an estimated audience of 2,715,005 people in United States.

#1139among Brand in United States#521in Fashion & Accessoires

The average Cath Kidston fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sainsbury's, DFS (British retailer), national trust, with strongest over-indexing on Sainsbury's (73.53× the country average).

Demographically, the Cath Kidston audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cath Kidston fan in United States is more female, around 31.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sainsbury's.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cath Kidston profile in United States.

Audience size
2.7M
in United States
Gender
66.6%♀
33.4% male
Age
31.1
average years
Country rank
#11157
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cath Kidston

66.6% are female, 33.4% are male, average age 31.1.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Cath Kidston audience in United States
MetricValue
Female66.6%
Male33.4%
Average age31.1
Estimated audience size2,715,005
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Cath Kidston audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Cath Kidston audience comes from United States.

Worldwide audience distribution share by country for Cath Kidston
CountryShare
United Kingdom26.8%
United States18.9%
Japan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cath Kidston audience in United States is strongest.

Fig. 05

Top regions by affinity

Cath Kidston customers by region in United States
#RegionReachAffinity×
01Utah~40K1.65×
02Massachusetts~90K1.62×
03Washington~80K1.38×
04Washington, District of Columbia~10K1.35×
05New York~200K1.34×
06California~400K1.30×
07Connecticut~30K1.27×
08New Hampshire~10K1.23×
09Maine~10K1.21×
10Virginia~80K1.19×
11New Jersey~80K1.15×
12Tennessee~60K1.15×
13Rhode Island~10K1.15×
14Oregon~40K1.14×
15Vermont~5K1.11×
16North Carolina~80K1.04×
17Maryland~50K1.03×
18Minnesota~40K1.02×
19Illinois~90K1.00×
20Hawaii~10K1.00×
21Georgia~80K0.99×
22Idaho~10K0.99×
23Kentucky~30K0.98×
24Pennsylvania~90K0.97×
25South Carolina~40K0.97×
26Delaware~7K0.97×
27Alaska~6K0.96×
28Alabama~40K0.95×
29Michigan~70K0.94×
30Arkansas~20K0.94×
31Montana~7K0.94×
32Kansas~20K0.92×
33North Dakota~5K0.92×
34Texas~200K0.91×
35West Virginia~10K0.91×
36Indiana~40K0.90×
37Missouri~40K0.90×
38South Dakota~6K0.90×
39Ohio~70K0.89×
40Colorado~40K0.89×
41Wisconsin~40K0.88×
42Oklahoma~30K0.88×
43Nebraska~10K0.87×
44Iowa~20K0.86×
45Mississippi~20K0.84×
46New Mexico~10K0.83×
47Louisiana~30K0.81×
48Florida~100K0.80×
49Nevada~20K0.80×
50Arizona~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Cath Kidston, United States
0.79×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cath Kidston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cath Kidston audience
#·InterestCategoryAffinity×
01national trustPolitics & Society144.38×
02DFS (British retailer)Shopping131.36×
03Chelsea Flower ShowHome & Garden105.33×
04OcadoShopping92.31×
05RightmoveHome & Garden85.29×
06BBC Gardeners' WorldHome & Garden79.79×
07Sainsbury'sShopping73.53×
08JoulesFashion & Accessoires57.66×
09HushMovies & TV57.28×
10Laura AshleyHome & Garden35.88×
11COSShopping32.69×
12Home equityHome & Garden20.00×
13Housing estateHome & Garden20.00×
14Home equity loanBusiness & Career20.00×
15Home equity line of creditBusiness & Career20.00×
16Real estate entrepreneurBusiness & Career20.00×
17Home InteriorsHome & Garden17.88×
18FundingBusiness & Career15.39×
19EverlaneFashion & Accessoires14.32×
20Chuck E. Cheese'sFood & Beverages13.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cath Kidston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cath Kidston audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.57×
SustainabilityBALANCE3.40×
IndulgenceJOY2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cath Kidston audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.38×
Social Media UsageJOY0.54×
PatriotismCONSERVATISM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cath Kidston's target market in United States?

Cath Kidston's target market in United States covers an estimated 2,715,005 people, concentrated in California and Texas.

02

What is the gender split and age of Cath Kidston customers?

66.6% of the Cath Kidston audience are female, 33.4% are male, with an average age of 31.1 years.

03

Which brands do Cath Kidston fans like most?

Cath Kidston fans show strongest brand affinity for Sainsbury's (73.53×), DFS (British retailer) (131.36×), and national trust (144.38×) over the country average.

04

Where do Cath Kidston fans live in United States?

Cath Kidston fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cath Kidston fans also like?

Beyond Cath Kidston itself, the audience over-indexes on DFS (British retailer) (131.36×), national trust (144.38×), Home equity (20×), and Chelsea Flower Show (105.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Cath Kidston audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cath Kidston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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