Cath Kidston Audience in United States

Cath Kidston logo

Cath Kidston has an estimated audience of 2,715,005 people in United States. 66.6% are female, 33.4% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: DFS (British retailer), national trust, Home equity, Chelsea Flower Show, Joules.

The average Cath Kidston fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DFS (British retailer), national trust, Home equity, with strongest over-indexing on DFS (British retailer) (131.36× the country average). Demographically, the Cath Kidston audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Cath Kidston fans

Demographic split for Cath Kidston audience in United States
MetricValue
Female66.6%
Male33.4%
Average age31.1
Estimated audience size2,715,005

Audience persona

The typical Cath Kidston fan in United States is more female, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for DFS (British retailer).

Top regions in United States

Top regions ranked by reach for Cath Kidston in United States
RegionReachAffinity
California402,0221.35×
Texas223,0930.96×
New York208,2041.37×
Florida147,3050.8×
Illinois96,4591.07×
Massachusetts95,9671.79×
Pennsylvania91,9311.01×
North Carolina91,4561.12×
Georgia87,5351.05×
Virginia87,1131.32×
New Jersey81,4591.18×
Washington79,8561.47×
Ohio75,9750.91×
Michigan66,9460.94×
Tennessee62,9531.16×
Maryland46,3300.99×
Utah46,0851.9×
Indiana44,3520.89×
Minnesota41,4211.06×
South Carolina41,0391×
Arizona40,7900.74×
Colorado39,3630.92×
Missouri38,5020.88×
Oregon37,9151.22×
Connecticut36,8701.35×
Alabama35,1590.93×
Kentucky34,2631.01×
Wisconsin33,9270.83×
Oklahoma25,1290.83×
Louisiana23,8420.68×
Arkansas19,5390.87×
Kansas19,0690.89×
Nevada17,7100.67×
Iowa15,7030.7×
New Hampshire15,3711.44×
Mississippi13,8590.62×
Maine13,6471.4×
Washington, District of Columbia13,0521.6×
Idaho12,6330.93×
Rhode Island11,2801.31×
Hawaii10,9710.94×
West Virginia9,7000.77×
Nebraska9,2310.68×
New Mexico7,1870.53×
Delaware6,0260.8×
Vermont5,8391.23×
Montana4,9770.66×
Alaska3,4750.6×
South Dakota2,9900.48×
North Dakota2,9110.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cath Kidston audience
BrandAffinityCategory
DFS (British retailer)131.36×Shopping
national trust144.38×Politics & Society
Home equity20×Home & Garden
Chelsea Flower Show105.33×Home & Garden
Joules57.66×Fashion & Accessoires
Housing estate20×Home & Garden
Rightmove85.29×Home & Garden
COS32.69×Shopping
BBC Gardeners' World79.79×Home & Garden
Home equity loan20×Business & Career
Home equity line of credit20×Business & Career
Ocado92.31×Shopping
Real estate entrepreneur20×Business & Career
Funding15.39×Business & Career
Hush57.28×Movies & TV
Home Interiors17.88×Home & Garden
Laura Ashley35.88×Home & Garden
Everlane14.32×Fashion & Accessoires
Lien20×Politics & Society
Zoopla103.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cath Kidston audience
TraitClusterScore
Luxury OrientationPREMIUM2.19
CreativityOPEN1.82
IndulgenceJOY1.4
Family OrientationCONSERVATISM1.39
Design AffinityPREMIUM1.34
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Cath Kidston
CountryShare
United Kingdom26.8%
United States18.9%
Japan8.0%

See Cath Kidston audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Cath Kidston have in United States?

Cath Kidston has an estimated audience of 2,715,005 people in United States, concentrated in California and Texas.

What is the gender split and age of Cath Kidston fans?

66.6% of Cath Kidston fans are female, 33.4% are male, with an average age of 31.1 years.

Which brands do Cath Kidston fans like most?

Cath Kidston fans show strongest brand affinity for DFS (British retailer) (131.36×), national trust (144.38×), and Home equity (20×) over the country average.

Where do Cath Kidston fans live in United States?

Cath Kidston fans in United States are most concentrated in California (reach 402,022), Texas (reach 223,093), and New York (reach 208,204). These three regions account for the largest share of the active audience.

What other brands do Cath Kidston fans also like?

Beyond Cath Kidston itself, the audience over-indexes on national trust (144.38×), Home equity (20×), Chelsea Flower Show (105.33×), and Joules (57.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cath Kidston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.