BBC Gardeners' World Audience in United States
BBC Gardeners' World has an estimated audience of 422,016 people in United States. 56.3% are female, 43.7% are male, average age 37.0. Top brand affinities: Janitor, Lulu 黃路梓茵, Product design, Eddie Stobart, Voter registration.
Top brand affinities include Janitor, Lulu 黃路梓茵, Product design, with strongest over-indexing on Janitor (55× the country average). Demographically, the BBC Gardeners' World audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of BBC Gardeners' World fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 37.0 |
| Estimated audience size | 422,016 |
Audience persona
The typical BBC Gardeners' World fan in United States is more female, around 37.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Janitor.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Janitor | 55× | Home & Garden |
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Product design | 11.58× | Business & Career |
| Eddie Stobart | 689.93× | Business & Career |
| Voter registration | 16.74× | Politics & Society |
| Natural rubber | 7.19× | Cars & Mobility |
| Isometric exercise | 26.03× | Sports |
| Stamp collecting | 7.74× | Home & Garden |
| UK garage | 8.33× | Music & Radio |
| Algebra | 20× | Business & Career |
| Collectable | 1.96× | Kids & Family |
| Solo climbing | 8.41× | Sports |
| Metro Iztapalapa | 41.9× | Travel & Leisure |
| Embroidery Library | 16.46× | Home & Garden |
| 3D printing | 2.63× | Technology & Electronics |
| Home equity | 1.97× | Home & Garden |
| Elsword | 14.9× | Games |
| Indigenous Australian art | 13.19× | Arts & Culture |
| Business English | 4.67× | Business & Career |
| Pillow | 1.75× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 87.53 |
| Pet Ownership | JOY | 4.19 |
| Community Orientation | OPEN | 2.96 |
| Design Affinity | PREMIUM | 2.62 |
| LGBTQ+ Identity | OPEN | 2.57 |
| Travelling | THRILL | 2.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 65.4% |
| United States | 14.2% |
| Australia | 4.8% |
See BBC Gardeners' World audiences in other countries
More Home & Garden audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for BBC Gardeners' World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.