Rascasse Audience Intelligence

BBC Gardeners' World Audience in United States

A data profile of the people who buy, follow and care about BBC Gardeners' World in United States — modelled from more than twelve digital signal sources. BBC Gardeners' World has an estimated audience of 422,522 people in United States.

#1297among Website / Newspaper / Magazine in United States#1556in Home & Garden

The average BBC Gardeners' World fan in United States is 37.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Oregon, Texas.

Top brand affinities include Urban Gardening, Trading Places, america de cali, with strongest over-indexing on Urban Gardening (719.71× the country average).

Demographically, the BBC Gardeners' World audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BBC Gardeners' World fan in United States is more female, around 37.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Urban Gardening.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BBC Gardeners' World profile in United States.

Audience size
423K
in United States
Gender
56.3%♀
43.7% male
Age
37.0
average years
Country rank
#40369
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BBC Gardeners' World

56.3% are female, 43.7% are male, average age 37.0.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for BBC Gardeners' World audience in United States
MetricValue
Female56.3%
Male43.7%
Average age37.0
Estimated audience size422,522
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the BBC Gardeners' World audience in United States
Age bracketShare%
16-1931%
20-2917%
30-3915%
40-4916%
50+22%
Fig. 04

Worldwide distribution

14.4%

of the worldwide BBC Gardeners' World audience comes from United States.

Worldwide audience distribution share by country for BBC Gardeners' World
CountryShare
United Kingdom64.6%
United States14.4%
Australia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BBC Gardeners' World audience in United States is strongest.

Fig. 05

Top regions by affinity

BBC Gardeners' World fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~60K11.73×
02New York~200K7.90×
03Virginia~20K1.97×
04Texas~50K1.51×
05Washington~10K1.47×
06Maine~2K1.17×
07Vermont<1K1.14×
08Massachusetts~9K1.09×
09Washington, District of Columbia~1K0.98×
10Alaska<1K0.97×
11Minnesota~6K0.95×
12North Dakota<1K0.95×
13Montana~1K0.94×
14South Dakota<1K0.94×
15New Hampshire~2K0.93×
16Rhode Island~1K0.93×
17Delaware~1K0.92×
18West Virginia~2K0.91×
19Hawaii~2K0.91×
20Idaho~2K0.90×
21Connecticut~4K0.89×
22Mississippi~3K0.88×
23New Mexico~2K0.88×
24Nebraska~2K0.88×
25Arkansas~3K0.86×
26Kansas~3K0.85×
27Nevada~3K0.84×
28Iowa~3K0.84×
29Oklahoma~4K0.83×
30Maryland~6K0.82×
31Louisiana~4K0.82×
32Kentucky~4K0.81×
33Utah~3K0.81×
34Alabama~5K0.79×
35Wisconsin~5K0.78×
36South Carolina~5K0.77×
37Missouri~5K0.76×
38Colorado~5K0.74×
39Tennessee~6K0.73×
40Indiana~6K0.73×
41Michigan~8K0.70×
42Arizona~6K0.70×
43New Jersey~7K0.69×
44North Carolina~9K0.68×
45Pennsylvania~9K0.67×
46Ohio~8K0.65×
47Georgia~8K0.64×
48Illinois~9K0.62×
49California~20K0.53×
50Florida~10K0.51×
Fig. 06

Affinity by region

Affinity by region — BBC Gardeners' World, United States
0.51×1.00×11.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BBC Gardeners' World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BBC Gardeners' World audience
#·InterestCategoryAffinity×
01Urban GardeningHome & Garden719.71×
02Yas IslandTravel & Leisure381.07×
03america de caliSports227.42×
04Trading PlacesMovies & TV201.50×
05Cath KidstonFashion & Accessoires79.79×
06AngelListBusiness & Career66.44×
07LifeLockTechnology & Electronics49.30×
08Drone racingSports45.62×
09KaggleTechnology & Electronics45.38×
10Urban agricultureBusiness & Career36.32×
11Kitchen gardenHome & Garden35.10×
12Stanley SteemerHome & Garden31.07×
13Garden centreHome & Garden22.86×
14Farmers' AlmanacLiterature22.06×
15International educationBusiness & Career17.67×
16FedEx OfficeBusiness & Career14.43×
17Art DecoArts & Culture12.96×
18Dropbox (service)Technology & Electronics10.54×
19Unique GiftsShopping7.80×
20The UPS StoreShopping4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BBC Gardeners' World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BBC Gardeners' World audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN91.25×
Pet OwnershipJOY5.00×
Community OrientationOPEN3.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BBC Gardeners' World audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
Social Media UsageJOY1.00×
Price SensitivityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BBC Gardeners' World have in United States?

BBC Gardeners' World has an estimated audience of 422,522 people in United States, concentrated in New York and Oregon.

02

What is the gender split and age of BBC Gardeners' World fans?

56.3% of BBC Gardeners' World fans are female, 43.7% are male, with an average age of 37.0 years.

03

Which brands do BBC Gardeners' World fans like most?

BBC Gardeners' World fans show strongest brand affinity for Urban Gardening (719.71×), Trading Places (201.5×), and america de cali (227.42×) over the country average.

04

Where do BBC Gardeners' World fans live in United States?

BBC Gardeners' World fans in United States are most concentrated in New York (reach ~200K), Oregon (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do BBC Gardeners' World fans also like?

Beyond BBC Gardeners' World itself, the audience over-indexes on Trading Places (201.5×), america de cali (227.42×), Cath Kidston (79.79×), and Yas Island (381.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See BBC Gardeners' World audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BBC Gardeners' World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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