Stanley Steemer Audience in United States

Stanley Steemer logo

Stanley Steemer has an estimated audience of 1,537,574 people in United States. 56.6% are female, 43.4% are male, average age 41.7. Top regions: Florida, Ohio, California. Top brand affinities: Hostelling International, TransUnion, Bank of America, Laura Dern, Atlas.

The average Stanley Steemer fan in United States is 41.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Ohio, California. Top brand affinities include Hostelling International, TransUnion, Bank of America, with strongest over-indexing on Hostelling International (45.63× the country average). Demographically, the Stanley Steemer audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Stanley Steemer fans

Demographic split for Stanley Steemer audience in United States
MetricValue
Female56.6%
Male43.4%
Average age41.7
Estimated audience size1,537,574

Audience persona

The typical Stanley Steemer fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Stanley Steemer in United States
RegionReachAffinity
Florida188,2861.81×
Ohio111,7132.36×
California103,2930.61×
Texas103,0100.78×
Illinois90,1981.76×
New York85,8611×
Pennsylvania73,5431.42×
Michigan66,0541.64×
New Jersey62,5381.6×
Georgia60,8941.29×
North Carolina58,5461.27×
Virginia57,3481.53×
Indiana49,1461.75×
Maryland43,8551.66×
South Carolina36,9391.6×
Tennessee33,0141.07×
Massachusetts32,3381.07×
Arizona31,1980.99×
Wisconsin28,6031.24×
Kentucky27,3611.42×
Alabama27,2031.27×
Missouri22,7560.92×
Colorado22,1400.91×
Louisiana18,7110.94×
Connecticut18,4691.2×
Oklahoma18,0951.06×
Washington17,0280.55×
Minnesota13,0150.59×
Nevada12,8960.87×
Oregon12,7310.72×
Delaware11,4852.71×
Kansas9,7440.8×
Arkansas9,1260.72×
Mississippi8,8620.7×
West Virginia8,5431.19×
Iowa7,9070.62×
Utah7,0590.51×
Rhode Island6,6051.35×
New Mexico6,1600.8×
New Hampshire4,8180.8×
Nebraska4,2340.55×
Washington, District of Columbia4,2020.91×
Idaho3,1260.41×
Maine2,5780.47×
South Dakota1,4070.4×
Vermont1,0790.4×
Hawaii8060.12×
Montana7790.18×
Alaska5540.17×
North Dakota4490.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stanley Steemer audience
BrandAffinityCategory
Hostelling International45.63×Travel & Leisure
TransUnion45.88×Technology & Electronics
Bank of America11.73×Business & Career
Laura Dern46.43×Movies & TV
Atlas24.22×Music & Radio
Tanger Outlets51.06×Fashion & Accessoires
The UPS Store10.85×Shopping
Dice26.03×Games
Anjelica Huston42.97×Movies & TV
Key Food39.94×Shopping
Home2 Suites by Hilton41.21×Travel & Leisure
DocuSign22.83×Technology & Electronics
CheapOair26.05×Travel & Leisure
National Car Rental26.02×Cars & Mobility
Office Depot13.26×Shopping
AutoZone7.19×Cars & Mobility
OxiClean57.33×Home & Garden
Hotel Tonight44.8×Travel & Leisure
Asurion37.79×Business & Career
CDW53.26×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stanley Steemer audience
TraitClusterScore
IndulgenceJOY3.5
LGBTQ+ IdentityOPEN2.09
Family OrientationCONSERVATISM2.06
Quality AwarenessPREMIUM1.91
Pet OwnershipJOY1.89
DIY MentalityTHRILL1.87

Worldwide distribution

Worldwide audience distribution share by country for Stanley Steemer
CountryShare
United States93.7%
Canada1.4%
United Kingdom0.9%

See Stanley Steemer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Stanley Steemer have in United States?

Stanley Steemer has an estimated audience of 1,537,574 people in United States, concentrated in Florida and Ohio.

What is the gender split and age of Stanley Steemer fans?

56.6% of Stanley Steemer fans are female, 43.4% are male, with an average age of 41.7 years.

Which brands do Stanley Steemer fans like most?

Stanley Steemer fans show strongest brand affinity for Hostelling International (45.63×), TransUnion (45.88×), and Bank of America (11.73×) over the country average.

Where do Stanley Steemer fans live in United States?

Stanley Steemer fans in United States are most concentrated in Florida (reach 188,286), Ohio (reach 111,713), and California (reach 103,293). These three regions account for the largest share of the active audience.

What other brands do Stanley Steemer fans also like?

Beyond Stanley Steemer itself, the audience over-indexes on TransUnion (45.88×), Bank of America (11.73×), Laura Dern (46.43×), and Atlas (24.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stanley Steemer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.