Rascasse Audience Intelligence

Stanley Steemer Target Market in United States

A data profile of the people who buy, follow and care about Stanley Steemer in United States — modelled from more than twelve digital signal sources. Stanley Steemer has an estimated audience of 1,509,398 people in United States.

#1841among Brand in United States#937in Home & Garden

The average Stanley Steemer fan in United States is 41.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Ohio, Texas.

Top brand affinities include Hostelling International, TransUnion, Bank of America, with strongest over-indexing on Hostelling International (45.63× the country average).

Demographically, the Stanley Steemer audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stanley Steemer fan in United States is more female, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stanley Steemer profile in United States.

Audience size
1.5M
in United States
Gender
56.6%♀
43.4% male
Age
41.7
average years
Country rank
#17679
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stanley Steemer

56.6% are female, 43.4% are male, average age 41.7.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Stanley Steemer audience in United States
MetricValue
Female56.6%
Male43.4%
Average age41.7
Estimated audience size1,509,398
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Stanley Steemer audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

93.6%

of the worldwide Stanley Steemer audience comes from United States.

Worldwide audience distribution share by country for Stanley Steemer
CountryShare
United States93.6%
Canada1.4%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stanley Steemer audience in United States is strongest.

Fig. 05

Top regions by affinity

Stanley Steemer customers by region in United States
#RegionReachAffinity×
01Delaware~10K2.72×
02Ohio~100K2.23×
03Florida~200K1.80×
04Indiana~50K1.78×
05Illinois~80K1.63×
06Maryland~40K1.63×
07South Carolina~40K1.63×
08Michigan~60K1.57×
09Kentucky~30K1.45×
10New Jersey~60K1.44×
11Virginia~50K1.44×
12Rhode Island~7K1.37×
13Pennsylvania~70K1.35×
14Alabama~30K1.32×
15Wisconsin~30K1.27×
16Georgia~60K1.26×
17North Carolina~60K1.25×
18West Virginia~9K1.22×
19Connecticut~20K1.19×
20Tennessee~30K1.08×
21Oklahoma~20K1.07×
22Missouri~30K1.04×
23Massachusetts~30K1.00×
24Kansas~10K0.99×
25Arizona~30K0.98×
26Louisiana~20K0.95×
27New York~80K0.90×
28Nevada~10K0.89×
29Colorado~20K0.87×
30Washington, District of Columbia~4K0.87×
31New Mexico~6K0.84×
32New Hampshire~5K0.78×
33Mississippi~10K0.77×
34Oregon~10K0.76×
35Texas~100K0.75×
36Arkansas~9K0.74×
37Iowa~8K0.64×
38Minnesota~10K0.62×
39Washington~20K0.61×
40Nebraska~5K0.59×
41Vermont~2K0.59×
42California~100K0.58×
43Utah~8K0.58×
44Maine~3K0.55×
45South Dakota~2K0.55×
46Alaska~2K0.55×
47North Dakota~2K0.54×
48Idaho~4K0.52×
49Montana~2K0.46×
50Hawaii~3K0.42×
Fig. 06

Affinity by region

Affinity by region — Stanley Steemer, United States
0.42×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stanley Steemer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stanley Steemer audience
#·InterestCategoryAffinity×
01OxiCleanHome & Garden57.33×
02CDWTechnology & Electronics53.26×
03Tanger OutletsFashion & Accessoires51.06×
04Laura DernMovies & TV46.43×
05TransUnionTechnology & Electronics45.88×
06Hostelling InternationalTravel & Leisure45.63×
07Hotel TonightTravel & Leisure44.80×
08Anjelica HustonMovies & TV42.97×
09Home2 Suites by HiltonTravel & Leisure41.21×
10Key FoodShopping39.94×
11Paperless PostShopping36.50×
12CheapOairTravel & Leisure26.05×
13DiceGames26.03×
14National Car RentalCars & Mobility26.02×
15AtlasMusic & Radio24.22×
16DocuSignTechnology & Electronics22.83×
17Office DepotShopping13.26×
18Bank of AmericaBusiness & Career11.73×
19The UPS StoreShopping10.85×
20AutoZoneCars & Mobility7.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stanley Steemer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stanley Steemer audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.63×
Early Adopter MentalityPOWER1.97×
Quality AwarenessPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stanley Steemer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.96×
Pet OwnershipJOY0.99×
Sports ActivityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stanley Steemer's target market in United States?

Stanley Steemer's target market in United States covers an estimated 1,509,398 people, concentrated in Florida and Ohio.

02

What is the gender split and age of Stanley Steemer customers?

56.6% of the Stanley Steemer audience are female, 43.4% are male, with an average age of 41.7 years.

03

Which brands do Stanley Steemer fans like most?

Stanley Steemer fans show strongest brand affinity for Hostelling International (45.63×), TransUnion (45.88×), and Bank of America (11.73×) over the country average.

04

Where do Stanley Steemer fans live in United States?

Stanley Steemer fans in United States are most concentrated in Florida (reach ~200K), Ohio (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stanley Steemer fans also like?

Beyond Stanley Steemer itself, the audience over-indexes on TransUnion (45.88×), Bank of America (11.73×), Laura Dern (46.43×), and Atlas (24.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Stanley Steemer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stanley Steemer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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