Rascasse Audience Intelligence

Office Depot Target Market in United States

A data profile of the people who buy, follow and care about Office Depot in United States — modelled from more than twelve digital signal sources. Office Depot has an estimated audience of 17,860,910 people in United States.

#185among Brand in United States#71in Shopping

The average Office Depot fan in United States is 41.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include OfficeMax, The UPS Store, Teaching Resources, with strongest over-indexing on OfficeMax (21.69× the country average).

Demographically, the Office Depot audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Office Depot fan in United States is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for OfficeMax.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Office Depot profile in United States.

Audience size
17.9M
in United States
Gender
59.6%♀
40.4% male
Age
41.8
average years
Country rank
#1901
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Office Depot

59.6% are female, 40.4% are male, average age 41.8.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Office Depot audience in United States
MetricValue
Female59.6%
Male40.4%
Average age41.8
Estimated audience size17,860,910
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Office Depot audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

64.0%

of the worldwide Office Depot audience comes from United States.

Worldwide audience distribution share by country for Office Depot
CountryShare
United States64.0%
Mexico20.4%
France2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Office Depot audience in United States is strongest.

Fig. 05

Top regions by affinity

Office Depot customers by region in United States
#RegionReachAffinity×
01Louisiana~700K3.01×
02Texas~3.5M2.32×
03Florida~2.5M2.05×
04Mississippi~300K1.95×
05Nevada~300K1.78×
06Alabama~400K1.69×
07Hawaii~100K1.63×
08Arkansas~200K1.62×
09Colorado~500K1.60×
10Oregon~300K1.55×
11Tennessee~500K1.43×
12Georgia~800K1.42×
13Oklahoma~300K1.42×
14South Carolina~400K1.36×
15Missouri~400K1.35×
16Washington~500K1.34×
17Alaska~50K1.34×
18New Mexico~100K1.22×
19North Carolina~700K1.19×
20Nebraska~100K1.19×
21California~2.5M1.12×
22Minnesota~300K1.11×
23North Dakota~40K1.11×
24Kansas~100K1.02×
25Wisconsin~300K0.97×
26Utah~200K0.96×
27Wyoming~20K0.91×
28Indiana~300K0.88×
29Virginia~400K0.87×
30Illinois~500K0.86×
31Kentucky~200K0.86×
32South Dakota~40K0.84×
33Michigan~400K0.81×
34Idaho~70K0.74×
35West Virginia~60K0.71×
36Maryland~200K0.69×
37Arizona~200K0.60×
38Ohio~300K0.57×
39Iowa~80K0.55×
40Montana~30K0.54×
41Washington, District of Columbia~30K0.47×
42Pennsylvania~200K0.29×
43New York~200K0.22×
44Delaware~10K0.19×
45New Jersey~80K0.17×
46Maine~10K0.15×
47Rhode Island~9K0.15×
48New Hampshire~10K0.14×
49Connecticut~20K0.13×
50Massachusetts~40K0.12×
Fig. 06

Affinity by region

Affinity by region — Office Depot, United States
0.12×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Office Depot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Office Depot audience
#·InterestCategoryAffinity×
01OfficeMaxBusiness & Career21.69×
02Clutter-Free ClassroomTopic18.11×
03Teaching ResourcesTopic17.44×
04Best DealsShopping16.69×
05PhotocopierBusiness & Career12.73×
06Emily OsmentMovies & TV8.61×
07Antony StarrMovies & TV7.72×
08Aaron'sTechnology & Electronics5.62×
09FedEx OfficeBusiness & Career5.01×
10The UPS StoreShopping4.40×
11Dylan O'BrienMovies & TV3.50×
12Staples Inc.Business & Career3.28×
13ChefFood & Beverages2.53×
14Staples (Canada)Business & Career2.16×
15Best BuyShopping2.08×
16AutoZoneCars & Mobility2.02×
17Hobby LobbyHome & Garden1.62×
18Dollar GeneralShopping1.60×
19United States Postal ServiceBusiness & Career1.54×
20ChristmasKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Office Depot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Office Depot audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.74×
IndividualismJOY1.25×
Quality AwarenessPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Office Depot audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.92×
PatriotismCONSERVATISM0.94×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Office Depot's target market in United States?

Office Depot's target market in United States covers an estimated 17,860,910 people, concentrated in Texas and Florida.

02

What is the gender split and age of Office Depot customers?

59.6% of the Office Depot audience are female, 40.4% are male, with an average age of 41.8 years.

03

Which brands do Office Depot fans like most?

Office Depot fans show strongest brand affinity for OfficeMax (21.69×), The UPS Store (4.4×), and Teaching Resources (17.44×) over the country average.

04

Where do Office Depot fans live in United States?

Office Depot fans in United States are most concentrated in Texas (reach ~3.5M), Florida (reach ~2.5M), and California (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Office Depot fans also like?

Beyond Office Depot itself, the audience over-indexes on The UPS Store (4.4×), Teaching Resources (17.44×), Staples Inc. (3.28×), and Best Deals (16.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Office Depot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Office Depot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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