Office Depot Audience in United States

Office Depot logo

Office Depot has an estimated audience of 18,265,089 people in United States. 59.6% are female, 40.4% are male, average age 41.8. Top regions: Texas, Florida, California. Top brand affinities: OfficeMax, The UPS Store, Teaching Resources, Staples Inc., Best Deals.

The average Office Depot fan in United States is 41.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include OfficeMax, The UPS Store, Teaching Resources, with strongest over-indexing on OfficeMax (21.69× the country average). Demographically, the Office Depot audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Office Depot fans

Demographic split for Office Depot audience in United States
MetricValue
Female59.6%
Male40.4%
Average age41.8
Estimated audience size18,265,089

Audience persona

The typical Office Depot fan in United States is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for OfficeMax.

Top regions in United States

Top regions ranked by reach for Office Depot in United States
RegionReachAffinity
Texas3,712,7712.36×
Florida2,463,2851.99×
California2,357,5251.17×
Georgia855,7321.52×
Louisiana719,9863.06×
North Carolina687,2151.25×
Illinois541,1050.89×
Tennessee525,8301.44×
Washington487,3591.33×
Colorado436,5381.52×
Virginia426,4900.96×
Alabama420,7831.65×
Michigan396,8210.83×
Missouri391,8391.33×
Ohio370,5060.66×
South Carolina368,4421.34×
Oregon335,8271.6×
Indiana304,1870.91×
Nevada297,7751.69×
Mississippi288,4961.92×
Oklahoma273,8761.35×
Wisconsin268,3730.98×
Minnesota258,7840.99×
New York254,1040.25×
Arkansas243,6941.62×
Maryland237,0860.75×
Arizona236,6610.63×
Kentucky210,9860.92×
Pennsylvania199,8310.32×
Kansas150,0291.04×
Utah147,8950.9×
Hawaii128,8681.64×
Nebraska110,8661.21×
New Mexico107,3111.17×
New Jersey90,7310.2×
Iowa78,9720.52×
Idaho68,8510.75×
West Virginia57,7940.68×
Massachusetts48,8530.14×
Alaska46,2401.18×
North Dakota36,3440.97×
South Dakota29,5870.7×
Washington, District of Columbia29,4290.54×
Montana26,3110.52×
Connecticut24,5690.13×
Wyoming22,9670.85×
Delaware9,0040.18×
New Hampshire8,1220.11×
Maine7,5560.12×
Rhode Island6,6490.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Office Depot audience
BrandAffinityCategory
OfficeMax21.69×Business & Career
The UPS Store4.4×Shopping
Teaching Resources17.44×
Staples Inc.3.28×Business & Career
Best Deals16.69×Shopping
Emily Osment8.61×Movies & TV
Best Buy2.08×Shopping
AutoZone2.02×Cars & Mobility
Photocopier12.73×Business & Career
Chef2.53×Food & Beverages
Hobby Lobby1.62×Home & Garden
Staples (Canada)2.16×Business & Career
Dollar General1.6×Shopping
Clutter-Free Classroom18.11×
FedEx Office5.01×Business & Career
Christmas1.53×Kids & Family
Remember Me (2010 film)12.22×Movies & TV
Aaron's5.62×Technology & Electronics
United States Postal Service1.54×Business & Career
Pregnancy1.88×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Office Depot audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
IndulgenceJOY1.53
Design AffinityPREMIUM1.35
Convenience OrientationPREMIUM1.33
Luxury OrientationPREMIUM1.29
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Office Depot
CountryShare
United States64.4%
Mexico20.1%
France2.2%

See Office Depot audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Office Depot have in United States?

Office Depot has an estimated audience of 18,265,089 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Office Depot fans?

59.6% of Office Depot fans are female, 40.4% are male, with an average age of 41.8 years.

Which brands do Office Depot fans like most?

Office Depot fans show strongest brand affinity for OfficeMax (21.69×), The UPS Store (4.4×), and Teaching Resources (17.44×) over the country average.

Where do Office Depot fans live in United States?

Office Depot fans in United States are most concentrated in Texas (reach 3,712,771), Florida (reach 2,463,285), and California (reach 2,357,525). These three regions account for the largest share of the active audience.

What other brands do Office Depot fans also like?

Beyond Office Depot itself, the audience over-indexes on The UPS Store (4.4×), Teaching Resources (17.44×), Staples Inc. (3.28×), and Best Deals (16.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Office Depot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.