Office Depot Audience in Mexico

Office Depot has an estimated audience of 5,707,061 people in Mexico. 56.7% are female, 43.3% are male, average age 35.3. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: OfficeMax, Price Shoes, BTS, Totalplay, Sephora.
The average Office Depot fan in Mexico is 35.3 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include OfficeMax, Price Shoes, BTS, with strongest over-indexing on OfficeMax (4.32× the country average). Demographically, the Office Depot audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Office Depot fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 35.3 |
| Estimated audience size | 5,707,061 |
Audience persona
The typical Office Depot fan in Mexico is more female, around 35.3 years old, with strong Mindfulness tendencies and a notable affinity for OfficeMax.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,454,560 | 1.86× |
| Distrito Federal | 827,088 | 1.1× |
| Jalisco | 498,185 | 1.18× |
| Nuevo Leon | 424,454 | 1.24× |
| Guanajuato | 335,994 | 1.24× |
| Veracruz (state) | 325,530 | 0.97× |
| Puebla | 278,292 | 0.92× |
| Baja California | 261,147 | 1.1× |
| Chihuahua | 195,625 | 0.99× |
| Michoacan de Ocampo | 175,584 | 0.89× |
| Coahuila de Zaragoza | 172,974 | 1.01× |
| Guerrero | 144,247 | 1× |
| Yucatan | 129,631 | 1.09× |
| Chiapas | 126,896 | 0.74× |
| Morelos | 120,899 | 1.22× |
| Oaxaca | 111,676 | 0.71× |
| Sinaloa | 111,439 | 0.74× |
| Hidalgo | 106,834 | 0.77× |
| Durango | 69,427 | 0.88× |
| Aguascalientes | 64,843 | 0.9× |
| Campeche | 53,521 | 1.23× |
| Nayarit | 52,397 | 0.95× |
| Baja California Sur | 44,734 | 0.98× |
| Tlaxcala | 44,312 | 0.68× |
| Zacatecas | 43,985 | 0.61× |
| Colima | 36,886 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| OfficeMax | 4.32× | Business & Career |
| Price Shoes | 2.06× | Shopping |
| BTS | 2.15× | Music & Radio |
| Totalplay | 1.63× | Technology & Electronics |
| Sephora | 1.56× | Shopping |
| Roblox | 1.64× | Games |
| Wattpad | 1.7× | Internet & Social Media |
| Photocopier | 5.06× | Business & Career |
| Eyebrow | 1.51× | Beauty & Wellness |
| Maquillaje Profesional | 1.71× | Beauty & Wellness |
| Permanent makeup | 1.59× | Beauty & Wellness |
| Moda Feminina | 1.8× | Fashion & Accessoires |
| Eyelash | 1.53× | Beauty & Wellness |
| Jenna Ortega | 1.67× | Movies & TV |
| Target Corporation | 1.77× | Shopping |
| Chocolate (2008 film) | 1.83× | Movies & TV |
| Anti-aging cream | 1.52× | Beauty & Wellness |
| Lipstick | 1.76× | Beauty & Wellness |
| Hair coloring | 1.64× | Beauty & Wellness |
| Laser | 1.58× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.53 |
| Travelling | THRILL | 1.57 |
| Risk Appetite | THRILL | 1.3 |
| Quality Awareness | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.4% |
| Mexico | 20.1% |
| France | 2.2% |
See Office Depot audiences in other countries
More Shopping audiences in Mexico
- BBVA (10,664,420)
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- Walmart (8,925,599)
- Bodega Aurrerá (7,627,463)
- OXXO (7,280,150)
Frequently asked questions
How many fans does Office Depot have in Mexico?
Office Depot has an estimated audience of 5,707,061 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Office Depot fans?
56.7% of Office Depot fans are female, 43.3% are male, with an average age of 35.3 years.
Which brands do Office Depot fans like most?
Office Depot fans show strongest brand affinity for OfficeMax (4.32×), Price Shoes (2.06×), and BTS (2.15×) over the country average.
Where do Office Depot fans live in Mexico?
Office Depot fans in Mexico are most concentrated in State of Mexico (reach 1,454,560), Distrito Federal (reach 827,088), and Jalisco (reach 498,185). These three regions account for the largest share of the active audience.
What other brands do Office Depot fans also like?
Beyond Office Depot itself, the audience over-indexes on Price Shoes (2.06×), BTS (2.15×), Totalplay (1.63×), and Sephora (1.56×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Office Depot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.