A data profile of the people who buy, follow and care about Office Depot in Mexico — modelled from more than twelve digital signal sources. Office Depot has an estimated audience of 5,707,061 people in Mexico.
The average Office Depot fan in Mexico is 35.3 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include OfficeMax, Price Shoes, BTS, with strongest over-indexing on OfficeMax (4.32× the country average).
Demographically, the Office Depot audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Office Depot fan in Mexico is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for OfficeMax.
The key figures that characterise the Office Depot profile in Mexico.
56.7% are female, 43.3% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 35.3 |
| Estimated audience size | 5,707,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Office Depot audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 64.0% |
| Mexico | 20.4% |
| France | 2.0% |
Where the Office Depot audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1.5M | 1.86× | |
| 02 | Nuevo Leon | ~400K | 1.24× | |
| 03 | Guanajuato | ~300K | 1.24× | |
| 04 | Campeche | ~50K | 1.23× | |
| 05 | Morelos | ~100K | 1.22× | |
| 06 | Jalisco | ~500K | 1.18× | |
| 07 | Distrito Federal | ~800K | 1.10× | |
| 08 | Baja California | ~300K | 1.10× | |
| 09 | Yucatan | ~100K | 1.09× | |
| 10 | Coahuila de Zaragoza | ~200K | 1.01× | |
| 11 | Colima | ~40K | 1.01× | |
| 12 | Guerrero | ~100K | 1.00× | |
| 13 | Chihuahua | ~200K | 0.99× | |
| 14 | Baja California Sur | ~40K | 0.98× | |
| 15 | Veracruz (state) | ~300K | 0.97× | |
| 16 | Nayarit | ~50K | 0.95× | |
| 17 | Puebla | ~300K | 0.92× | |
| 18 | Aguascalientes | ~60K | 0.90× | |
| 19 | Michoacan de Ocampo | ~200K | 0.89× | |
| 20 | Durango | ~70K | 0.88× | |
| 21 | Hidalgo | ~100K | 0.77× | |
| 22 | Chiapas | ~100K | 0.74× | |
| 23 | Sinaloa | ~100K | 0.74× | |
| 24 | Oaxaca | ~100K | 0.71× | |
| 25 | Tlaxcala | ~40K | 0.68× | |
| 26 | Zacatecas | ~40K | 0.61× |
The strongest cross-interests of the Office Depot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photocopier | Business & Career | 5.06× | ||
| 02 | OfficeMax | Business & Career | 4.32× | ||
| 03 | BTS | Music & Radio | 2.15× | ||
| 04 | Price Shoes | Shopping | 2.06× | ||
| 05 | Chocolate (2008 film) | Movies & TV | 1.83× | ||
| 06 | Moda Feminina | Fashion & Accessoires | 1.80× | ||
| 07 | Target Corporation | Shopping | 1.77× | ||
| 08 | Lipstick | Beauty & Wellness | 1.76× | ||
| 09 | Maquillaje Profesional | Beauty & Wellness | 1.71× | ||
| 10 | Wattpad | Internet & Social Media | 1.70× | ||
| 11 | Jenna Ortega | Movies & TV | 1.67× | ||
| 12 | Roblox | Games | 1.64× | ||
| 13 | Hair coloring | Beauty & Wellness | 1.64× | ||
| 14 | Totalplay | Technology & Electronics | 1.63× | ||
| 15 | Permanent makeup | Beauty & Wellness | 1.59× | ||
| 16 | Laser | Beauty & Wellness | 1.58× | ||
| 17 | Sephora | Shopping | 1.56× | ||
| 18 | Eyelash | Beauty & Wellness | 1.53× | ||
| 19 | Anti-aging cream | Beauty & Wellness | 1.52× | ||
| 20 | Eyebrow | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.22× | |
| Pet Ownership | JOY | 1.19× | |
| Mindfulness | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.85× | |
| Risk Appetite | THRILL | 0.87× | |
| Community Orientation | OPEN | 0.88× |
Office Depot's target market in Mexico covers an estimated 5,707,061 people, concentrated in State of Mexico and Distrito Federal.
56.7% of the Office Depot audience are female, 43.3% are male, with an average age of 35.3 years.
Office Depot fans show strongest brand affinity for OfficeMax (4.32×), Price Shoes (2.06×), and BTS (2.15×) over the country average.
Office Depot fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~800K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Office Depot itself, the audience over-indexes on Price Shoes (2.06×), BTS (2.15×), Totalplay (1.63×), and Sephora (1.56×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Office Depot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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