Office Depot Audience in Mexico

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Office Depot has an estimated audience of 5,707,061 people in Mexico. 56.7% are female, 43.3% are male, average age 35.3. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: OfficeMax, Price Shoes, BTS, Totalplay, Sephora.

The average Office Depot fan in Mexico is 35.3 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include OfficeMax, Price Shoes, BTS, with strongest over-indexing on OfficeMax (4.32× the country average). Demographically, the Office Depot audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Office Depot fans

Demographic split for Office Depot audience in Mexico
MetricValue
Female56.7%
Male43.3%
Average age35.3
Estimated audience size5,707,061

Audience persona

The typical Office Depot fan in Mexico is more female, around 35.3 years old, with strong Mindfulness tendencies and a notable affinity for OfficeMax.

Top regions in Mexico

Top regions ranked by reach for Office Depot in Mexico
RegionReachAffinity
State of Mexico1,454,5601.86×
Distrito Federal827,0881.1×
Jalisco498,1851.18×
Nuevo Leon424,4541.24×
Guanajuato335,9941.24×
Veracruz (state)325,5300.97×
Puebla278,2920.92×
Baja California261,1471.1×
Chihuahua195,6250.99×
Michoacan de Ocampo175,5840.89×
Coahuila de Zaragoza172,9741.01×
Guerrero144,247
Yucatan129,6311.09×
Chiapas126,8960.74×
Morelos120,8991.22×
Oaxaca111,6760.71×
Sinaloa111,4390.74×
Hidalgo106,8340.77×
Durango69,4270.88×
Aguascalientes64,8430.9×
Campeche53,5211.23×
Nayarit52,3970.95×
Baja California Sur44,7340.98×
Tlaxcala44,3120.68×
Zacatecas43,9850.61×
Colima36,8861.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Office Depot audience
BrandAffinityCategory
OfficeMax4.32×Business & Career
Price Shoes2.06×Shopping
BTS2.15×Music & Radio
Totalplay1.63×Technology & Electronics
Sephora1.56×Shopping
Roblox1.64×Games
Wattpad1.7×Internet & Social Media
Photocopier5.06×Business & Career
Eyebrow1.51×Beauty & Wellness
Maquillaje Profesional1.71×Beauty & Wellness
Permanent makeup1.59×Beauty & Wellness
Moda Feminina1.8×Fashion & Accessoires
Eyelash1.53×Beauty & Wellness
Jenna Ortega1.67×Movies & TV
Target Corporation1.77×Shopping
Chocolate (2008 film)1.83×Movies & TV
Anti-aging cream1.52×Beauty & Wellness
Lipstick1.76×Beauty & Wellness
Hair coloring1.64×Beauty & Wellness
Laser1.58×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Office Depot audience
TraitClusterScore
MindfulnessBALANCE2.53
TravellingTHRILL1.57
Risk AppetiteTHRILL1.3
Quality AwarenessPREMIUM1.21
Price SensitivityPREMIUM1.17
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Office Depot
CountryShare
United States64.4%
Mexico20.1%
France2.2%

See Office Depot audiences in other countries

More Shopping audiences in Mexico

Frequently asked questions

How many fans does Office Depot have in Mexico?

Office Depot has an estimated audience of 5,707,061 people in Mexico, concentrated in State of Mexico and Distrito Federal.

What is the gender split and age of Office Depot fans?

56.7% of Office Depot fans are female, 43.3% are male, with an average age of 35.3 years.

Which brands do Office Depot fans like most?

Office Depot fans show strongest brand affinity for OfficeMax (4.32×), Price Shoes (2.06×), and BTS (2.15×) over the country average.

Where do Office Depot fans live in Mexico?

Office Depot fans in Mexico are most concentrated in State of Mexico (reach 1,454,560), Distrito Federal (reach 827,088), and Jalisco (reach 498,185). These three regions account for the largest share of the active audience.

What other brands do Office Depot fans also like?

Beyond Office Depot itself, the audience over-indexes on Price Shoes (2.06×), BTS (2.15×), Totalplay (1.63×), and Sephora (1.56×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Office Depot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.