BBVA Target Market in Mexico
BBVA has an estimated audience of 12,284,270 people in Mexico. 50.7% are female, 49.3% are male, average age 34.8. Top brand affinities: Costa Rica, Shopping and fashion, Exfoliation (cosmetology), Game consoles, Catholic Church.
Top brand affinities include Costa Rica, Shopping and fashion, Exfoliation (cosmetology), with strongest over-indexing on Costa Rica (152.14× the country average). Demographically, the BBVA audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Business & Career · Type: Brand · Subtype: Bank
Customer demographics of BBVA
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 34.8 |
| Estimated audience size | 12,284,270 |
Audience persona
The typical BBVA fan in Mexico is balanced, around 34.8 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
Top brand affinities of the BBVA audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 152.14× | Travel & Leisure |
| Shopping and fashion | 59.31× | Shopping |
| Exfoliation (cosmetology) | 93.75× | Beauty & Wellness |
| Game consoles | 28.8× | Technology & Electronics |
| Catholic Church | 21.94× | Politics & Society |
| Valentine's Day | 38.83× | Kids & Family |
| Banana | 17.6× | Food & Beverages |
| Travel agency | 18.37× | Travel & Leisure |
| Sarcasm | 17.08× | Politics & Society |
| Mobile game | 12.81× | Games |
| Love & Sex | 26.35× | Kids & Family |
| El País | 13.86× | News |
| Dentistry | 12.83× | Business & Career |
| Broadcasting of sports events | 12.42× | Movies & TV |
| Papaya | 10.67× | Food & Beverages |
| Zoom lens | 12.03× | Technology & Electronics |
| Sexology | 8.73× | Kids & Family |
| Freeware | 6.84× | Technology & Electronics |
| Multi-level marketing | 10.78× | Business & Career |
| Avocado | 9.14× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 5.58 |
| Spirituality | BALANCE | 5.02 |
| Career Orientation | POWER | 2.17 |
| Quality Awareness | PREMIUM | 1.88 |
| Design Affinity | PREMIUM | 1.85 |
| Risk Appetite | THRILL | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 44.1% |
| Mexico | 17.4% |
| Argentina | 12.5% |
See BBVA audiences in other countries
More Bank audiences in Mexico
- Banorte (6,815,336)
- Banco Azteca (6,785,294)
- HSBC (6,578,944)
- Scotiabank (4,223,111)
- BBVA Bancomer (3,324,236)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.