A data profile of the people who buy, follow and care about BBVA in Mexico — modelled from more than twelve digital signal sources. BBVA has an estimated audience of 12,711,458 people in Mexico.
BBVA has an estimated audience of 12,711,458 people in Mexico. 50.7% are female, 49.3% are male, average age 34.8. Top brand affinities: Costa Rica, Shopping and fashion, Exfoliation (cosmetology), Game consoles, Catholic Church.
Top brand affinities include Costa Rica, Shopping and fashion, Exfoliation (cosmetology), with strongest over-indexing on Costa Rica (152.14× the country average).
Demographically, the BBVA audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Travelling, Spirituality.
The typical BBVA fan in Mexico is balanced, around 34.8 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the BBVA profile in Mexico.
50.7% are female, 49.3% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 34.8 |
| Estimated audience size | 12,711,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide BBVA audience comes from Mexico.
| Country | Share |
|---|---|
| Spain | 43.4% |
| Mexico | 17.6% |
| Argentina | 12.8% |
The strongest cross-interests of the BBVA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 152.14× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 93.75× | ||
| 03 | Shopping and fashion | Shopping | 59.31× | ||
| 04 | Valentine's Day | Kids & Family | 38.83× | ||
| 05 | Game consoles | Technology & Electronics | 28.80× | ||
| 06 | Love & Sex | Kids & Family | 26.35× | ||
| 07 | Catholic Church | Politics & Society | 21.94× | ||
| 08 | Travel agency | Travel & Leisure | 18.37× | ||
| 09 | Banana | Food & Beverages | 17.60× | ||
| 10 | Sarcasm | Politics & Society | 17.08× | ||
| 11 | El País | News | 13.86× | ||
| 12 | Dentistry | Business & Career | 12.83× | ||
| 13 | Mobile game | Games | 12.81× | ||
| 14 | Broadcasting of sports events | Movies & TV | 12.42× | ||
| 15 | Zoom lens | Technology & Electronics | 12.03× | ||
| 16 | Multi-level marketing | Business & Career | 10.78× | ||
| 17 | Papaya | Food & Beverages | 10.67× | ||
| 18 | Avocado | Food & Beverages | 9.14× | ||
| 19 | Sexology | Kids & Family | 8.73× | ||
| 20 | Freeware | Technology & Electronics | 6.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 5.58× | |
| Spirituality | BALANCE | 5.02× | |
| Career Orientation | POWER | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Tradition | CONSERVATISM | 0.84× | |
| Extroversion | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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