BBVA Audience in Mexico
BBVA has an estimated audience of 10,664,420 people in Mexico. 68.0% are female, 32.0% are male, average age 31.6. Top brand affinities: MSN, Pedro Pascal, Bruce Willis, Sarcasm, Dentistry.
Top brand affinities include MSN, Pedro Pascal, Bruce Willis, with strongest over-indexing on MSN (3.16× the country average). Demographically, the BBVA audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of BBVA fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 31.6 |
| Estimated audience size | 10,664,420 |
Audience persona
The typical BBVA fan in Mexico is more female, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.16× | News |
| Pedro Pascal | 3.18× | Movies & TV |
| Bruce Willis | 3.85× | Movies & TV |
| Sarcasm | 2.88× | Politics & Society |
| Dentistry | 3.21× | Business & Career |
| Travel agency | 2.83× | Travel & Leisure |
| Puma | 2.02× | Fashion & Accessoires |
| HSBC | 1.84× | Business & Career |
| Mobile payment | 3.73× | Business & Career |
| Banana | 2.29× | Food & Beverages |
| Catholic Church | 2× | Politics & Society |
| Stone Island | 20× | Fashion & Accessoires |
| Office 365 | 2.73× | Technology & Electronics |
| Mobile banking | 2.72× | Business & Career |
| Game consoles | 1.69× | Technology & Electronics |
| High school | 3.3× | Business & Career |
| Scotiabank | 1.96× | Business & Career |
| Online banking | 2.41× | Business & Career |
| Bank account | 2.73× | Business & Career |
| Public administration | 3.78× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.89 |
| Design Affinity | PREMIUM | 1.82 |
| Luxury Orientation | PREMIUM | 1.81 |
| Quality Awareness | PREMIUM | 1.71 |
| Travelling | THRILL | 1.56 |
| Family Orientation | CONSERVATISM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 50.7% |
| Mexico | 15.6% |
| Argentina | 10.2% |
See BBVA audiences in other countries
More Bank audiences in Mexico
- Banorte (6,815,336)
- Banco Azteca (6,785,294)
- HSBC (6,578,944)
- Scotiabank (4,223,111)
- BBVA Bancomer (3,324,236)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.