Banorte Audience in Mexico
Banorte has an estimated audience of 6,815,336 people in Mexico. 51.8% are female, 48.2% are male, average age 36.7. Top regions: State of Mexico, Nuevo Leon, Distrito Federal. Top brand affinities: Mobile payment, MSN, Puma, Catholic Church, HSBC.
The average Banorte fan in Mexico is 36.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Nuevo Leon, Distrito Federal. Top brand affinities include Mobile payment, MSN, Puma, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Banorte audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Banorte fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 36.7 |
| Estimated audience size | 6,815,336 |
Audience persona
The typical Banorte fan in Mexico is balanced, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,247,912 | 1.33× |
| Nuevo Leon | 849,103 | 2.08× |
| Distrito Federal | 753,325 | 0.84× |
| Jalisco | 699,272 | 1.39× |
| Coahuila de Zaragoza | 324,504 | 1.59× |
| Guanajuato | 315,521 | 0.98× |
| Baja California | 314,157 | 1.11× |
| Veracruz (state) | 287,953 | 0.72× |
| Puebla | 286,847 | 0.79× |
| Sinaloa | 244,163 | 1.35× |
| Chihuahua | 237,743 | 1.01× |
| Chiapas | 185,259 | 0.91× |
| Oaxaca | 183,352 | 0.97× |
| Yucatan | 173,896 | 1.23× |
| Michoacan de Ocampo | 134,042 | 0.57× |
| Aguascalientes | 101,432 | 1.17× |
| Durango | 93,754 | 0.99× |
| Zacatecas | 88,093 | 1.02× |
| Hidalgo | 87,976 | 0.53× |
| Guerrero | 79,492 | 0.46× |
| Morelos | 78,594 | 0.67× |
| Baja California Sur | 74,867 | 1.38× |
| Nayarit | 62,379 | 0.95× |
| Campeche | 37,326 | 0.72× |
| Colima | 35,388 | 0.81× |
| Tlaxcala | 35,052 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| MSN | 3.24× | News |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.78× | Politics & Society |
| HSBC | 2.41× | Business & Career |
| Pedro Pascal | 3.28× | Movies & TV |
| Travel agency | 3.1× | Travel & Leisure |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Banana | 2.71× | Food & Beverages |
| Sarcasm | 2.53× | Politics & Society |
| Local news | 4.84× | News |
| El País | 2.78× | News |
| Game consoles | 1.94× | Technology & Electronics |
| Pilsner | 4.94× | Food & Beverages |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Dentistry | 2.7× | Business & Career |
| OXXO | 1.63× | Fashion & Accessoires |
| Skin care | 2.07× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.63 |
| Luxury Orientation | PREMIUM | 2.16 |
| Career Orientation | POWER | 1.76 |
| Quality Awareness | PREMIUM | 1.68 |
| Travelling | THRILL | 1.65 |
| Urban Lifestyle | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 93.2% |
| United States | 2.9% |
| Spain | 0.6% |
See Banorte audiences in other countries
More Bank audiences in Mexico
- BBVA (10,664,420)
- Banco Azteca (6,785,294)
- HSBC (6,578,944)
- Scotiabank (4,223,111)
- BBVA Bancomer (3,324,236)
Frequently asked questions
How many fans does Banorte have in Mexico?
Banorte has an estimated audience of 6,815,336 people in Mexico, concentrated in State of Mexico and Nuevo Leon.
What is the gender split and age of Banorte fans?
51.8% of Banorte fans are female, 48.2% are male, with an average age of 36.7 years.
Which brands do Banorte fans like most?
Banorte fans show strongest brand affinity for Mobile payment (5.93×), MSN (3.24×), and Puma (2.76×) over the country average.
Where do Banorte fans live in Mexico?
Banorte fans in Mexico are most concentrated in State of Mexico (reach 1,247,912), Nuevo Leon (reach 849,103), and Distrito Federal (reach 753,325). These three regions account for the largest share of the active audience.
What other brands do Banorte fans also like?
Beyond Banorte itself, the audience over-indexes on MSN (3.24×), Puma (2.76×), Catholic Church (2.78×), and HSBC (2.41×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Banorte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.