A data profile of the people who buy, follow and care about Banorte in Mexico — modelled from more than twelve digital signal sources. Banorte has an estimated audience of 6,815,336 people in Mexico.
The average Banorte fan in Mexico is 36.7 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Nuevo Leon, Distrito Federal.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (461.81× the country average).
Demographically, the Banorte audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Banorte fan in Mexico is balanced, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Banorte profile in Mexico.
51.8% are female, 48.2% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 36.7 |
| Estimated audience size | 6,815,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 11% |
of the worldwide Banorte audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 93.1% |
| United States | 2.9% |
| Spain | 0.6% |
Where the Banorte audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~800K | 2.08× | |
| 02 | Coahuila de Zaragoza | ~300K | 1.59× | |
| 03 | Jalisco | ~700K | 1.39× | |
| 04 | Baja California Sur | ~70K | 1.37× | |
| 05 | Sinaloa | ~200K | 1.35× | |
| 06 | State of Mexico | ~1M | 1.33× | |
| 07 | Yucatan | ~200K | 1.23× | |
| 08 | Aguascalientes | ~100K | 1.17× | |
| 09 | Baja California | ~300K | 1.11× | |
| 10 | Zacatecas | ~90K | 1.02× | |
| 11 | Chihuahua | ~200K | 1.01× | |
| 12 | Durango | ~90K | 0.99× | |
| 13 | Guanajuato | ~300K | 0.98× | |
| 14 | Oaxaca | ~200K | 0.97× | |
| 15 | Nayarit | ~60K | 0.95× | |
| 16 | Chiapas | ~200K | 0.91× | |
| 17 | Distrito Federal | ~800K | 0.84× | |
| 18 | Colima | ~40K | 0.81× | |
| 19 | Puebla | ~300K | 0.79× | |
| 20 | Veracruz (state) | ~300K | 0.72× | |
| 21 | Campeche | ~40K | 0.72× | |
| 22 | Morelos | ~80K | 0.67× | |
| 23 | Michoacan de Ocampo | ~100K | 0.57× | |
| 24 | Hidalgo | ~90K | 0.54× | |
| 25 | Guerrero | ~80K | 0.46× | |
| 26 | Tlaxcala | ~40K | 0.45× |
The strongest cross-interests of the Banorte audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 461.81× | ||
| 02 | Daily Horoscope | Internet & Social Media | 442.84× | ||
| 03 | Shopping and fashion | Shopping | 193.06× | ||
| 04 | Game consoles | Technology & Electronics | 121.48× | ||
| 05 | Valentine's Day | Kids & Family | 110.55× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 106.67× | ||
| 07 | Catholic Church | Politics & Society | 97.61× | ||
| 08 | Travel agency | Travel & Leisure | 69.41× | ||
| 09 | Broadcasting of sports events | Movies & TV | 60.74× | ||
| 10 | Sarcasm | Politics & Society | 58.57× | ||
| 11 | Mobile game | Games | 52.50× | ||
| 12 | Pilsner | Food & Beverages | 52.06× | ||
| 13 | El País | News | 49.89× | ||
| 14 | Banana | Food & Beverages | 47.72× | ||
| 15 | Dentistry | Business & Career | 45.55× | ||
| 16 | Multi-level marketing | Business & Career | 41.21× | ||
| 17 | Sexology | Kids & Family | 28.20× | ||
| 18 | Breastfeeding | Kids & Family | 28.20× | ||
| 19 | Papaya | Food & Beverages | 28.20× | ||
| 20 | Freeware | Technology & Electronics | 23.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 20.31× | |
| Travelling | THRILL | 18.29× | |
| Urban Lifestyle | OPEN | 3.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.82× | |
| Sports Activity | POWER | 0.89× | |
| Creativity | OPEN | 0.96× |
Banorte's target market in Mexico covers an estimated 6,815,336 people, concentrated in State of Mexico and Nuevo Leon.
51.8% of the Banorte audience are female, 48.2% are male, with an average age of 36.7 years.
Banorte fans show strongest brand affinity for Costa Rica (461.81×), Shopping and fashion (193.06×), and Game consoles (121.48×) over the country average.
Banorte fans in Mexico are most concentrated in State of Mexico (reach ~1M), Nuevo Leon (reach ~800K), and Distrito Federal (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Banorte itself, the audience over-indexes on Shopping and fashion (193.06×), Game consoles (121.48×), Catholic Church (97.61×), and Travel agency (69.41×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Banorte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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