Banorte Target Market in Mexico
Banorte has an estimated audience of 6,815,336 people in Mexico. 51.8% are female, 48.2% are male, average age 36.7. Top regions: State of Mexico, Nuevo Leon, Distrito Federal. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
The average Banorte fan in Mexico is 36.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Nuevo Leon, Distrito Federal. Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (461.81× the country average). Demographically, the Banorte audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Customer demographics of Banorte
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 36.7 |
| Estimated audience size | 6,815,336 |
Audience persona
The typical Banorte fan in Mexico is balanced, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Banorte customers by region in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~1M | 1.33× |
| Nuevo Leon | ~800K | 2.08× |
| Distrito Federal | ~800K | 0.84× |
| Jalisco | ~700K | 1.39× |
| Coahuila de Zaragoza | ~300K | 1.59× |
| Guanajuato | ~300K | 0.98× |
| Baja California | ~300K | 1.11× |
| Veracruz (state) | ~300K | 0.72× |
| Puebla | ~300K | 0.79× |
| Sinaloa | ~200K | 1.35× |
| Chihuahua | ~200K | 1.01× |
| Chiapas | ~200K | 0.91× |
| Oaxaca | ~200K | 0.97× |
| Yucatan | ~200K | 1.23× |
| Michoacan de Ocampo | ~100K | 0.57× |
| Aguascalientes | ~100K | 1.17× |
| Durango | ~90K | 0.99× |
| Hidalgo | ~90K | 0.54× |
| Zacatecas | ~90K | 1.02× |
| Guerrero | ~80K | 0.46× |
| Morelos | ~80K | 0.67× |
| Baja California Sur | ~70K | 1.37× |
| Nayarit | ~60K | 0.95× |
| Campeche | ~40K | 0.72× |
| Tlaxcala | ~40K | 0.45× |
| Colima | ~40K | 0.81× |
Top brand affinities of the Banorte audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 461.81× | Travel & Leisure |
| Shopping and fashion | 193.06× | Shopping |
| Game consoles | 121.48× | Technology & Electronics |
| Catholic Church | 97.61× | Politics & Society |
| Travel agency | 69.41× | Travel & Leisure |
| Mobile game | 52.5× | Games |
| Sarcasm | 58.57× | Politics & Society |
| Valentine's Day | 110.55× | Kids & Family |
| Banana | 47.72× | Food & Beverages |
| Exfoliation (cosmetology) | 106.67× | Beauty & Wellness |
| El País | 49.89× | News |
| Broadcasting of sports events | 60.74× | Movies & TV |
| Dentistry | 45.55× | Business & Career |
| Pilsner | 52.06× | Food & Beverages |
| Daily Horoscope | 442.84× | Internet & Social Media |
| Multi-level marketing | 41.21× | Business & Career |
| Freeware | 23.86× | Technology & Electronics |
| Sexology | 28.2× | Kids & Family |
| Breastfeeding | 28.2× | Kids & Family |
| Papaya | 28.2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 20.31 |
| Travelling | THRILL | 18.29 |
| Urban Lifestyle | OPEN | 3.59 |
| Design Affinity | PREMIUM | 2.57 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 93.2% |
| United States | 2.9% |
| Spain | 0.6% |
See Banorte audiences in other countries
More Bank audiences in Mexico
- BBVA (10,664,420)
- Banco Azteca (6,785,294)
- HSBC (6,578,944)
- Scotiabank (4,223,111)
- BBVA Bancomer (3,324,236)
Frequently asked questions
Who is Banorte's target market in Mexico?
Banorte's target market in Mexico covers an estimated 6,815,336 people, concentrated in State of Mexico and Nuevo Leon.
What is the gender split and age of Banorte customers?
51.8% of the Banorte audience are female, 48.2% are male, with an average age of 36.7 years.
Which brands do Banorte fans like most?
Banorte fans show strongest brand affinity for Costa Rica (461.81×), Shopping and fashion (193.06×), and Game consoles (121.48×) over the country average.
Where do Banorte fans live in Mexico?
Banorte fans in Mexico are most concentrated in State of Mexico (reach ~1M), Nuevo Leon (reach ~800K), and Distrito Federal (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Banorte fans also like?
Beyond Banorte itself, the audience over-indexes on Shopping and fashion (193.06×), Game consoles (121.48×), Catholic Church (97.61×), and Travel agency (69.41×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Banorte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.