HSBC Audience in Mexico
HSBC has an estimated audience of 6,578,944 people in Mexico. 49.5% are female, 50.5% are male, average age 37.1. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Scotiabank, Banorte, Banking, Financial services, infonavit.
The average HSBC fan in Mexico is 37.1 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Scotiabank, Banorte, Banking, with strongest over-indexing on Scotiabank (3.08× the country average). Demographically, the HSBC audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of HSBC fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 37.1 |
| Estimated audience size | 6,578,944 |
Audience persona
The typical HSBC fan in Mexico is balanced, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for Scotiabank.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,587,971 | 1.76× |
| Distrito Federal | 961,550 | 1.11× |
| Jalisco | 686,203 | 1.41× |
| Nuevo Leon | 465,890 | 1.18× |
| Puebla | 461,589 | 1.32× |
| Veracruz (state) | 362,754 | 0.94× |
| Baja California | 340,875 | 1.25× |
| Chihuahua | 296,092 | 1.3× |
| Tamaulipas | 292,859 | 1.33× |
| Guanajuato | 287,550 | 0.92× |
| Yucatan | 239,538 | 1.75× |
| Coahuila de Zaragoza | 237,181 | 1.2× |
| Michoacan de Ocampo | 157,601 | 0.69× |
| Chiapas | 156,572 | 0.79× |
| Oaxaca | 131,258 | 0.72× |
| Guerrero | 120,729 | 0.72× |
| Hidalgo | 110,914 | 0.7× |
| Morelos | 108,336 | 0.95× |
| Sinaloa | 98,144 | 0.56× |
| Aguascalientes | 83,271 | 1× |
| Durango | 71,954 | 0.79× |
| Tlaxcala | 63,245 | 0.84× |
| Campeche | 52,883 | 1.06× |
| Nayarit | 42,574 | 0.67× |
| Baja California Sur | 41,113 | 0.78× |
| Zacatecas | 37,989 | 0.45× |
| Colima | 33,684 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scotiabank | 3.08× | Business & Career |
| Banorte | 2.39× | Business & Career |
| Banking | 2.38× | Business & Career |
| Financial services | 2.25× | Business & Career |
| infonavit | 1.69× | Business & Career |
| AutoZone | 2.22× | Cars & Mobility |
| Banco Azteca | 2.23× | Business & Career |
| BBVA | 1.77× | Business & Career |
| Inbursa | 3.53× | Business & Career |
| Bodega Aurrerá | 1.65× | Food & Beverages |
| Investment banking | 3.3× | Business & Career |
| Loan | 2.61× | Business & Career |
| Home Appliances | 1.79× | Home & Garden |
| Credit (finance) | 2.13× | Business & Career |
| Chedraui | 1.55× | Shopping |
| Online banking | 2.45× | Business & Career |
| Office Depot | 1.66× | Shopping |
| American Express | 2.07× | Business & Career |
| Microcredit | 3.83× | Business & Career |
| Mortgage loans | 1.96× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.32 |
| Travelling | THRILL | 1.25 |
| Spirituality | BALANCE | 1.11 |
| Quality Awareness | PREMIUM | 1.07 |
| Risk Appetite | THRILL | 1.05 |
| Urban Lifestyle | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 20.8% |
| Mexico | 19.2% |
| China | 10.7% |
See HSBC audiences in other countries
More Bank audiences in Mexico
- BBVA (10,664,420)
- Banorte (6,815,336)
- Banco Azteca (6,785,294)
- Scotiabank (4,223,111)
- BBVA Bancomer (3,324,236)
Frequently asked questions
How many fans does HSBC have in Mexico?
HSBC has an estimated audience of 6,578,944 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of HSBC fans?
49.5% of HSBC fans are female, 50.5% are male, with an average age of 37.1 years.
Which brands do HSBC fans like most?
HSBC fans show strongest brand affinity for Scotiabank (3.08×), Banorte (2.39×), and Banking (2.38×) over the country average.
Where do HSBC fans live in Mexico?
HSBC fans in Mexico are most concentrated in State of Mexico (reach 1,587,971), Distrito Federal (reach 961,550), and Jalisco (reach 686,203). These three regions account for the largest share of the active audience.
What other brands do HSBC fans also like?
Beyond HSBC itself, the audience over-indexes on Banorte (2.39×), Banking (2.38×), Financial services (2.25×), and infonavit (1.69×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for HSBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.