A data profile of the people who buy, follow and care about HSBC in Mexico — modelled from more than twelve digital signal sources. HSBC has an estimated audience of 6,578,944 people in Mexico.
The average HSBC fan in Mexico is 37.1 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Scotiabank, BBVA, Banorte, with strongest over-indexing on Scotiabank (3.08× the country average).
Demographically, the HSBC audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical HSBC fan in Mexico is balanced, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Scotiabank.
The key figures that characterise the HSBC profile in Mexico.
49.5% are female, 50.5% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 37.1 |
| Estimated audience size | 6,578,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 12% |
of the worldwide HSBC audience comes from Mexico.
| Country | Share |
|---|---|
| United Kingdom | 20.7% |
| Mexico | 19.1% |
| China | 10.7% |
Where the HSBC audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1.5M | 1.76× | |
| 02 | Yucatan | ~200K | 1.75× | |
| 03 | Jalisco | ~700K | 1.41× | |
| 04 | Tamaulipas | ~300K | 1.33× | |
| 05 | Puebla | ~500K | 1.32× | |
| 06 | Chihuahua | ~300K | 1.30× | |
| 07 | Baja California | ~300K | 1.25× | |
| 08 | Coahuila de Zaragoza | ~200K | 1.20× | |
| 09 | Nuevo Leon | ~500K | 1.18× | |
| 10 | Distrito Federal | ~1M | 1.11× | |
| 11 | Campeche | ~50K | 1.05× | |
| 12 | Aguascalientes | ~80K | 1.00× | |
| 13 | Morelos | ~100K | 0.95× | |
| 14 | Veracruz (state) | ~400K | 0.94× | |
| 15 | Guanajuato | ~300K | 0.92× | |
| 16 | Tlaxcala | ~60K | 0.84× | |
| 17 | Colima | ~30K | 0.80× | |
| 18 | Chiapas | ~200K | 0.79× | |
| 19 | Durango | ~70K | 0.79× | |
| 20 | Baja California Sur | ~40K | 0.78× | |
| 21 | Oaxaca | ~100K | 0.72× | |
| 22 | Guerrero | ~100K | 0.72× | |
| 23 | Hidalgo | ~100K | 0.70× | |
| 24 | Michoacan de Ocampo | ~200K | 0.69× | |
| 25 | Nayarit | ~40K | 0.67× | |
| 26 | Sinaloa | ~100K | 0.56× | |
| 27 | Zacatecas | ~40K | 0.46× |
The strongest cross-interests of the HSBC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microcredit | Business & Career | 3.83× | ||
| 02 | Inbursa | Business & Career | 3.53× | ||
| 03 | Investment banking | Business & Career | 3.30× | ||
| 04 | Scotiabank | Business & Career | 3.08× | ||
| 05 | Loan | Business & Career | 2.61× | ||
| 06 | Online banking | Business & Career | 2.45× | ||
| 07 | Banorte | Business & Career | 2.39× | ||
| 08 | Banking | Business & Career | 2.38× | ||
| 09 | Financial services | Business & Career | 2.25× | ||
| 10 | Banco Azteca | Business & Career | 2.23× | ||
| 11 | AutoZone | Cars & Mobility | 2.22× | ||
| 12 | Credit (finance) | Business & Career | 2.13× | ||
| 13 | American Express | Business & Career | 2.07× | ||
| 14 | BanRegio | Business & Career | 2.07× | ||
| 15 | Home Appliances | Home & Garden | 1.79× | ||
| 16 | BBVA | Business & Career | 1.77× | ||
| 17 | infonavit | Business & Career | 1.69× | ||
| 18 | Office Depot | Shopping | 1.66× | ||
| 19 | Bodega Aurrerá | Food & Beverages | 1.65× | ||
| 20 | Chedraui | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.12× | |
| Need for Security | CONSERVATISM | 1.08× | |
| Community Orientation | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Extroversion | THRILL | 0.63× | |
| Risk Appetite | THRILL | 0.64× |
HSBC's target market in Mexico covers an estimated 6,578,944 people, concentrated in State of Mexico and Distrito Federal.
49.5% of the HSBC audience are female, 50.5% are male, with an average age of 37.1 years.
HSBC fans show strongest brand affinity for Scotiabank (3.08×), BBVA (1.77×), and Banorte (2.39×) over the country average.
HSBC fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
Beyond HSBC itself, the audience over-indexes on BBVA (1.77×), Banorte (2.39×), Banking (2.38×), and Financial services (2.25×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for HSBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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