A data profile of the people who buy, follow and care about AutoZone in Mexico — modelled from more than twelve digital signal sources. AutoZone has an estimated audience of 6,874,629 people in Mexico.
The average AutoZone fan in Mexico is 39.3 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, Baja California, State of Mexico.
Top brand affinities include infonavit, Pemex, Enid, Oklahoma, with strongest over-indexing on infonavit (1.5× the country average).
Demographically, the AutoZone audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical AutoZone fan in Mexico is more male, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for infonavit.
The key figures that characterise the AutoZone profile in Mexico.
10.6% are female, 89.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 10.6% |
| Male | 89.4% |
| Average age | 39.3 |
| Estimated audience size | 6,874,629 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 24% | |
| 30-39 | 28% | |
| 40-49 | 28% | |
| 50+ | 10% |
of the worldwide AutoZone audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 81.1% |
| Mexico | 9.8% |
| Brazil | 3.3% |
Where the AutoZone audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chihuahua | ~600K | 2.58× | |
| 02 | Baja California | ~700K | 2.35× | |
| 03 | Baja California Sur | ~90K | 1.56× | |
| 04 | Coahuila de Zaragoza | ~300K | 1.55× | |
| 05 | Nuevo Leon | ~500K | 1.25× | |
| 06 | Durango | ~100K | 1.15× | |
| 07 | Guanajuato | ~400K | 1.08× | |
| 08 | Jalisco | ~500K | 1.06× | |
| 09 | Zacatecas | ~90K | 1.01× | |
| 10 | Michoacan de Ocampo | ~200K | 0.98× | |
| 11 | Nayarit | ~60K | 0.93× | |
| 12 | Sinaloa | ~200K | 0.84× | |
| 13 | Distrito Federal | ~700K | 0.81× | |
| 14 | Veracruz (state) | ~300K | 0.81× | |
| 15 | Colima | ~40K | 0.81× | |
| 16 | Puebla | ~300K | 0.80× | |
| 17 | Aguascalientes | ~70K | 0.78× | |
| 18 | Morelos | ~90K | 0.77× | |
| 19 | Hidalgo | ~100K | 0.74× | |
| 20 | Guerrero | ~100K | 0.68× | |
| 21 | State of Mexico | ~600K | 0.65× | |
| 22 | Yucatan | ~90K | 0.63× | |
| 23 | Chiapas | ~100K | 0.60× | |
| 24 | Oaxaca | ~100K | 0.57× | |
| 25 | Tlaxcala | ~40K | 0.55× | |
| 26 | Campeche | ~30K | 0.50× |
The strongest cross-interests of the AutoZone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Enid, Oklahoma | Travel & Leisure | 7.47× | ||
| 02 | O'Reilly Auto Parts | Cars & Mobility | 5.59× | ||
| 03 | Memphis, Tennessee | Travel & Leisure | 5.40× | ||
| 04 | Carros | Travel & Leisure | 2.08× | ||
| 05 | Western Union | Business & Career | 2.03× | ||
| 06 | General Motors | Cars & Mobility | 1.93× | ||
| 07 | Bruce Willis | Movies & TV | 1.89× | ||
| 08 | Totalplay | Technology & Electronics | 1.77× | ||
| 09 | Comex Group | Home & Garden | 1.73× | ||
| 10 | Engine | Cars & Mobility | 1.65× | ||
| 11 | Pemex | Cars & Mobility | 1.64× | ||
| 12 | Road | Travel & Leisure | 1.58× | ||
| 13 | Uber | Cars & Mobility | 1.58× | ||
| 14 | Toyota | Cars & Mobility | 1.57× | ||
| 15 | Wheel | Cars & Mobility | 1.57× | ||
| 16 | Kia Motors | Cars & Mobility | 1.54× | ||
| 17 | Nissan | Cars & Mobility | 1.53× | ||
| 18 | Italika | Cars & Mobility | 1.53× | ||
| 19 | Volkswagen | Cars & Mobility | 1.52× | ||
| 20 | infonavit | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.38× | |
| Patriotism | CONSERVATISM | 1.34× | |
| DIY Mentality | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.69× | |
| Mindfulness | BALANCE | 0.70× | |
| Design Affinity | PREMIUM | 0.74× |
AutoZone's target market in Mexico covers an estimated 6,874,629 people, concentrated in Distrito Federal and Baja California.
10.6% of the AutoZone audience are female, 89.4% are male, with an average age of 39.3 years.
AutoZone fans show strongest brand affinity for infonavit (1.5×), Pemex (1.64×), and Enid, Oklahoma (7.47×) over the country average.
AutoZone fans in Mexico are most concentrated in Distrito Federal (reach ~700K), Baja California (reach ~700K), and State of Mexico (reach ~600K). These three regions account for the largest share of the active audience.
Beyond AutoZone itself, the audience over-indexes on Pemex (1.64×), Enid, Oklahoma (7.47×), Nissan (1.53×), and Toyota (1.57×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for AutoZone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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