AutoZone Target Market in Mexico
AutoZone has an estimated audience of 6,874,629 people in Mexico. 10.6% are female, 89.4% are male, average age 39.3. Top regions: Distrito Federal, Baja California, State of Mexico. Top brand affinities: infonavit, Pemex, Enid, Oklahoma, Nissan, Toyota.
The average AutoZone fan in Mexico is 39.3 years old, more male, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, Baja California, State of Mexico. Top brand affinities include infonavit, Pemex, Enid, Oklahoma, with strongest over-indexing on infonavit (1.5× the country average). Demographically, the AutoZone audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car parts
Customer demographics of AutoZone
| Metric | Value |
|---|---|
| Female | 10.6% |
| Male | 89.4% |
| Average age | 39.3 |
| Estimated audience size | 6,874,629 |
Audience persona
The typical AutoZone fan in Mexico is more male, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for infonavit.
AutoZone customers by region in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~700K | 0.81× |
| Baja California | ~700K | 2.35× |
| State of Mexico | ~600K | 0.65× |
| Chihuahua | ~600K | 2.58× |
| Jalisco | ~500K | 1.06× |
| Nuevo Leon | ~500K | 1.25× |
| Guanajuato | ~400K | 1.08× |
| Veracruz (state) | ~300K | 0.81× |
| Coahuila de Zaragoza | ~300K | 1.55× |
| Puebla | ~300K | 0.8× |
| Michoacan de Ocampo | ~200K | 0.98× |
| Sinaloa | ~200K | 0.84× |
| Chiapas | ~100K | 0.6× |
| Hidalgo | ~100K | 0.74× |
| Guerrero | ~100K | 0.68× |
| Durango | ~100K | 1.15× |
| Oaxaca | ~100K | 0.57× |
| Morelos | ~90K | 0.77× |
| Yucatan | ~90K | 0.63× |
| Zacatecas | ~90K | 1.01× |
| Baja California Sur | ~90K | 1.56× |
| Aguascalientes | ~70K | 0.78× |
| Nayarit | ~60K | 0.93× |
| Tlaxcala | ~40K | 0.55× |
| Colima | ~40K | 0.81× |
| Campeche | ~30K | 0.5× |
Top brand affinities of the AutoZone audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| infonavit | 1.5× | Business & Career |
| Pemex | 1.64× | Cars & Mobility |
| Enid, Oklahoma | 7.47× | Travel & Leisure |
| Nissan | 1.53× | Cars & Mobility |
| Toyota | 1.57× | Cars & Mobility |
| Memphis, Tennessee | 5.4× | Travel & Leisure |
| Volkswagen | 1.52× | Cars & Mobility |
| Totalplay | 1.77× | Technology & Electronics |
| Carros | 2.08× | Travel & Leisure |
| Engine | 1.65× | Cars & Mobility |
| Comex Group | 1.73× | Home & Garden |
| Italika | 1.53× | Cars & Mobility |
| Wheel | 1.57× | Cars & Mobility |
| Kia Motors | 1.54× | Cars & Mobility |
| Road | 1.58× | Travel & Leisure |
| O'Reilly Auto Parts | 5.59× | Cars & Mobility |
| Bruce Willis | 1.89× | Movies & TV |
| Gasoline | 2.18× | Cars & Mobility |
| General Motors | 1.93× | Cars & Mobility |
| Uber | 1.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.38 |
| Patriotism | CONSERVATISM | 1.34 |
| DIY Mentality | THRILL | 1.26 |
| Career Orientation | POWER | 1.21 |
| Community Orientation | OPEN | 1.17 |
| Tradition | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.9% |
| Mexico | 9.3% |
| Brazil | 3.3% |
See AutoZone audiences in other countries
More Car parts audiences in Mexico
- Mopar (187,214)
- ACDelco (144,796)
- Continental AG (93,290)
- Denso (87,195)
- Valeo (84,407)
Frequently asked questions
Who is AutoZone's target market in Mexico?
AutoZone's target market in Mexico covers an estimated 6,874,629 people, concentrated in Distrito Federal and Baja California.
What is the gender split and age of AutoZone customers?
10.6% of the AutoZone audience are female, 89.4% are male, with an average age of 39.3 years.
Which brands do AutoZone fans like most?
AutoZone fans show strongest brand affinity for infonavit (1.5×), Pemex (1.64×), and Enid, Oklahoma (7.47×) over the country average.
Where do AutoZone fans live in Mexico?
AutoZone fans in Mexico are most concentrated in Distrito Federal (reach ~700K), Baja California (reach ~700K), and State of Mexico (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do AutoZone fans also like?
Beyond AutoZone itself, the audience over-indexes on Pemex (1.64×), Enid, Oklahoma (7.47×), Nissan (1.53×), and Toyota (1.57×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for AutoZone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.