infonavit Audience in Mexico
infonavit has an estimated audience of 7,312,088 people in Mexico. 55.9% are female, 44.1% are male, average age 29.4. Top regions: Distrito Federal, State of Mexico, Nuevo Leon. Top brand affinities: Catholic Church, Travel agency, Banana, Sarcasm, El País.
The average infonavit fan in Mexico is 29.4 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Nuevo Leon. Top brand affinities include Catholic Church, Travel agency, Banana, with strongest over-indexing on Catholic Church (2.85× the country average). Demographically, the infonavit audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Business & Career · Type: NGO / Political Party
Demographics of infonavit fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 29.4 |
| Estimated audience size | 7,312,088 |
Audience persona
The typical infonavit fan in Mexico is more female, around 29.4 years old, with strong Travelling tendencies and a notable affinity for Catholic Church.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,283,958 | 0.77× |
| State of Mexico | 1,256,421 | 0.73× |
| Nuevo Leon | 1,101,115 | 1.45× |
| Jalisco | 960,139 | 1.03× |
| Tamaulipas | 724,894 | 1.72× |
| Baja California | 704,404 | 1.34× |
| Chihuahua | 678,041 | 1.55× |
| Guanajuato | 666,128 | 1.12× |
| Quintana Roo | 650,608 | 2.63× |
| Coahuila de Zaragoza | 631,007 | 1.67× |
| Veracruz (state) | 621,574 | 0.84× |
| Puebla | 424,411 | 0.63× |
| Yucatan | 309,153 | 1.18× |
| Michoacan de Ocampo | 270,198 | 0.62× |
| Chiapas | 201,169 | 0.53× |
| Hidalgo | 199,058 | 0.65× |
| Aguascalientes | 168,962 | 1.06× |
| Durango | 165,178 | 0.95× |
| Guerrero | 152,889 | 0.48× |
| Morelos | 105,588 | 0.48× |
| Baja California Sur | 96,108 | 0.95× |
| Zacatecas | 91,127 | 0.57× |
| Campeche | 85,029 | 0.88× |
| Nayarit | 84,040 | 0.69× |
| Colima | 79,976 | 0.99× |
| Tlaxcala | 70,823 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.85× | Politics & Society |
| Travel agency | 3.19× | Travel & Leisure |
| Banana | 2.79× | Food & Beverages |
| Sarcasm | 2.69× | Politics & Society |
| El País | 2.87× | News |
| Office 365 | 3× | Technology & Electronics |
| Game consoles | 1.94× | Technology & Electronics |
| Stone Island | 20× | Fashion & Accessoires |
| Dentistry | 2.74× | Business & Career |
| Bruce Willis | 2.94× | Movies & TV |
| Robert Redford | 4.65× | Movies & TV |
| MSN | 1.96× | News |
| Freeware | 2.45× | Technology & Electronics |
| AutoZone | 1.56× | Cars & Mobility |
| Sexology | 3.06× | Kids & Family |
| Multi-level marketing | 3.84× | Business & Career |
| Pilsner | 4.17× | Food & Beverages |
| Krispy Kreme | 2.58× | Food & Beverages |
| Breastfeeding | 2.97× | Kids & Family |
| Mortgage loans | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.56 |
| Spirituality | BALANCE | 1.21 |
| Need for Security | CONSERVATISM | 1.19 |
| Urban Lifestyle | OPEN | 1.16 |
| Quality Awareness | PREMIUM | 1.13 |
| Convenience Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 91.0% |
| United States | 6.1% |
| Argentina | 0.6% |
See infonavit audiences in other countries
More Business & Career audiences in Mexico
- Institutional Revolutionary Party (3,380,677)
- United Nations (1,938,952)
- United States Constitution (1,218,825)
- American Marketing Association (1,210,754)
- Instituto Politécnico Nacional (1,170,058)
Frequently asked questions
How many fans does infonavit have in Mexico?
infonavit has an estimated audience of 7,312,088 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of infonavit fans?
55.9% of infonavit fans are female, 44.1% are male, with an average age of 29.4 years.
Which brands do infonavit fans like most?
infonavit fans show strongest brand affinity for Catholic Church (2.85×), Travel agency (3.19×), and Banana (2.79×) over the country average.
Where do infonavit fans live in Mexico?
infonavit fans in Mexico are most concentrated in Distrito Federal (reach 1,283,958), State of Mexico (reach 1,256,421), and Nuevo Leon (reach 1,101,115). These three regions account for the largest share of the active audience.
What other brands do infonavit fans also like?
Beyond infonavit itself, the audience over-indexes on Travel agency (3.19×), Banana (2.79×), Sarcasm (2.69×), and El País (2.87×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for infonavit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.