Rascasse Audience Intelligence

infonavit Audience in United States

A data profile of the people who buy, follow and care about infonavit in United States — modelled from more than twelve digital signal sources. infonavit has an estimated audience of 494,144 people in United States.

#430among NGO / Political Party in United States#2284in Business & Career

The average infonavit fan in United States is 31.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Arizona.

Top brand affinities include Playa del Carmen, FIFA World Cup, Low-cost carrier, with strongest over-indexing on Playa del Carmen (33.63× the country average).

Demographically, the infonavit audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical infonavit fan in United States is balanced, around 31.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Playa del Carmen.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the infonavit profile in United States.

Audience size
494K
in United States
Gender
55.0%♀
45.0% male
Age
31.2
average years
Country rank
#36919
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of infonavit fans

55.0% are female, 45.0% are male, average age 31.2.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for infonavit audience in United States
MetricValue
Female55.0%
Male45.0%
Average age31.2
Estimated audience size494,144
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the infonavit audience in United States
Age bracketShare%
16-1941%
20-2922%
30-3918%
40-4912%
50+7%
Fig. 04

Worldwide distribution

3.5%

of the worldwide infonavit audience comes from United States.

Worldwide audience distribution share by country for infonavit
CountryShare
Mexico93.5%
United States3.5%
Spain1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the infonavit audience in United States is strongest.

Fig. 05

Top regions by affinity

infonavit fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K4.65×
02Arizona~30K3.41×
03New Mexico~7K3.04×
04California~100K2.56×
05Michigan~30K2.26×
06Colorado~10K1.61×
07Utah~6K1.39×
08Illinois~20K1.33×
09Kansas~5K1.33×
10Nevada~6K1.30×
11Wyoming<1K1.29×
12Tennessee~10K1.21×
13Oklahoma~6K1.18×
14Oregon~7K1.16×
15Arkansas~4K1.09×
16Georgia~20K1.07×
17Idaho~3K1.03×
18Kentucky~6K0.93×
19Indiana~8K0.91×
20Iowa~4K0.89×
21Nebraska~2K0.89×
22South Dakota~1K0.89×
23Washington~9K0.88×
24Maine~2K0.88×
25Alaska<1K0.88×
26North Dakota<1K0.87×
27New Hampshire~2K0.86×
28South Carolina~6K0.85×
29Wisconsin~6K0.85×
30Alabama~6K0.85×
31Louisiana~5K0.85×
32Rhode Island~1K0.85×
33Virginia~10K0.84×
34North Carolina~10K0.83×
35Montana~1K0.83×
36Mississippi~3K0.82×
37West Virginia~2K0.81×
38Delaware~1K0.81×
39Hawaii~2K0.80×
40Washington, District of Columbia~1K0.80×
41Minnesota~6K0.79×
42Missouri~6K0.74×
43Ohio~10K0.70×
44Connecticut~3K0.63×
45Florida~20K0.57×
46Maryland~4K0.53×
47New Jersey~6K0.51×
48Massachusetts~5K0.49×
49New York~10K0.45×
50Pennsylvania~7K0.43×
Fig. 06

Affinity by region

Affinity by region — infonavit, United States
0.43×1.00×4.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the infonavit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for infonavit audience
#·InterestCategoryAffinity×
01Playa del CarmenTravel & Leisure33.63×
02HSBCBusiness & Career30.95×
03Low-cost carrierTravel & Leisure19.33×
04Luis MiguelMusic & Radio18.28×
05Copa LibertadoresSports16.88×
06Lyric poetryLiterature14.35×
07World Heritage SitePolitics & Society13.49×
08GoDaddyTechnology & Electronics11.39×
09La LigaSports9.94×
10MadridTravel & Leisure9.68×
11Office DepotShopping7.35×
12ShakiraMusic & Radio6.98×
13MexicoTravel & Leisure4.99×
14Las VegasTravel & Leisure4.99×
15Solar energyHome & Garden4.26×
16FIFA World CupSports4.14×
17United Parcel ServiceBusiness & Career3.87×
18Real Madrid C.F.Sports3.63×
19Planet FitnessSports3.09×
20RadioTechnology & Electronics2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the infonavit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by infonavit audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.12×
SpiritualityBALANCE2.06×
Need for SecurityCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by infonavit audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.50×
Early Adopter MentalityPOWER0.57×
Family OrientationCONSERVATISM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does infonavit have in United States?

infonavit has an estimated audience of 494,144 people in United States, concentrated in Texas and California.

02

What is the gender split and age of infonavit fans?

55.0% of infonavit fans are female, 45.0% are male, with an average age of 31.2 years.

03

Which brands do infonavit fans like most?

infonavit fans show strongest brand affinity for Playa del Carmen (33.63×), FIFA World Cup (4.14×), and Low-cost carrier (19.33×) over the country average.

04

Where do infonavit fans live in United States?

infonavit fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Arizona (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do infonavit fans also like?

Beyond infonavit itself, the audience over-indexes on FIFA World Cup (4.14×), Low-cost carrier (19.33×), Mexico (4.99×), and Las Vegas (4.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See infonavit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for infonavit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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