Rascasse Audience Intelligence

World Heritage Site Audience in United States

A data profile of the people who buy, follow and care about World Heritage Site in United States — modelled from more than twelve digital signal sources. World Heritage Site has an estimated audience of 2,654,185 people in United States.

#5453among Topic in United States#743in Politics & Society

The average World Heritage Site fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hostelling International, Leslie Bibb, Byblos, with strongest over-indexing on Hostelling International (11.81× the country average).

Demographically, the World Heritage Site audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Heritage Site fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Hostelling International.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Heritage Site profile in United States.

Audience size
2.7M
in United States
Gender
53.6%♀
46.4% male
Age
41.5
average years
Country rank
#11375
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Heritage Site fans

53.6% are female, 46.4% are male, average age 41.5.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for World Heritage Site audience in United States
MetricValue
Female53.6%
Male46.4%
Average age41.5
Estimated audience size2,654,185
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the World Heritage Site audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

6.4%

of the worldwide World Heritage Site audience comes from United States.

Worldwide audience distribution share by country for World Heritage Site
CountryShare
France8.2%
Spain7.5%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Heritage Site audience in United States is strongest.

Fig. 05

Top regions by affinity

World Heritage Site fans by region: top regions in United States
#RegionReachAffinity×
01Washington~60K1.21×
02Colorado~50K1.15×
03Washington, District of Columbia~9K1.13×
04Hawaii~10K1.11×
05Vermont~5K1.11×
06New Mexico~10K1.10×
07New Hampshire~10K1.08×
08Montana~8K1.08×
09Massachusetts~60K1.07×
10Minnesota~40K1.06×
11Kansas~20K1.06×
12Maine~10K1.06×
13Wisconsin~40K1.05×
14Virginia~70K1.04×
15Utah~20K1.04×
16Pennsylvania~90K1.03×
17Oregon~30K1.03×
18Alaska~6K1.03×
19Missouri~40K1.02×
20Connecticut~30K1.02×
21Rhode Island~9K1.02×
22North Dakota~6K1.01×
23Arizona~50K0.99×
24Ohio~80K0.98×
25Michigan~70K0.98×
26New Jersey~70K0.98×
27Nebraska~10K0.98×
28South Dakota~6K0.98×
29Illinois~90K0.97×
30North Carolina~80K0.97×
31Idaho~10K0.97×
32Delaware~7K0.97×
33New York~100K0.96×
34Maryland~40K0.96×
35South Carolina~40K0.96×
36Indiana~50K0.95×
37California~300K0.94×
38Louisiana~30K0.94×
39Kentucky~30K0.94×
40Arkansas~20K0.94×
41Nevada~20K0.93×
42West Virginia~10K0.93×
43Texas~200K0.91×
44Mississippi~20K0.91×
45Florida~200K0.90×
46Georgia~70K0.90×
47Oklahoma~30K0.89×
48Iowa~20K0.89×
49Tennessee~50K0.85×
50Alabama~30K0.85×
Fig. 06

Affinity by region

Affinity by region — World Heritage Site, United States
0.85×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Heritage Site audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Heritage Site audience
#·InterestCategoryAffinity×
01Hạ Long BayTravel & Leisure31.88×
02Leslie BibbFashion & Accessoires26.64×
03ByblosTravel & Leisure14.83×
04Hostelling InternationalTravel & Leisure11.81×
05Broadcast engineeringBusiness & Career9.17×
06Ed HarrisMovies & TV9.14×
07Television setTechnology & Electronics9.07×
08FandangoTravel & Leisure8.82×
09Web serverTechnology & Electronics7.02×
10Liga MXSports6.62×
11BuildingHome & Garden6.29×
12Nativity of JesusPolitics & Society5.56×
13New mediaInternet & Social Media5.41×
14Hispanic culturePolitics & Society4.71×
15WikipediaInternet & Social Media3.94×
16TransportCars & Mobility2.85×
17FIFA World Cup 2026Sports2.63×
18SoccerSports2.63×
19LeisureTravel & Leisure2.51×
20ChildKids & Family2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Heritage Site audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Heritage Site audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.78×
MindfulnessBALANCE2.42×
TraditionCONSERVATISM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Heritage Site audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.14×
Sports ActivityPOWER1.23×
CreativityOPEN1.29×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Heritage Site have in United States?

World Heritage Site has an estimated audience of 2,654,185 people in United States, concentrated in California and Texas.

02

What is the gender split and age of World Heritage Site fans?

53.6% of World Heritage Site fans are female, 46.4% are male, with an average age of 41.5 years.

03

Which brands do World Heritage Site fans like most?

World Heritage Site fans show strongest brand affinity for Hostelling International (11.81×), Leslie Bibb (26.64×), and Byblos (14.83×) over the country average.

04

Where do World Heritage Site fans live in United States?

World Heritage Site fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do World Heritage Site fans also like?

Beyond World Heritage Site itself, the audience over-indexes on Leslie Bibb (26.64×), Byblos (14.83×), Building (6.29×), and FIFA World Cup 2026 (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See World Heritage Site audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Heritage Site. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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