Fandango Audience in United States

Fandango logo

Fandango has an estimated audience of 8,634,498 people in United States. 42.0% are female, 58.0% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Kings (U.S. TV series), Internet Movie Database, Mission: Impossible (film series), Green Lantern, Gladiator (2000 film).

The average Fandango fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kings (U.S. TV series), Internet Movie Database, Mission: Impossible (film series), with strongest over-indexing on Kings (U.S. TV series) (24.01× the country average). Demographically, the Fandango audience skews more male with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Fandango fans

Demographic split for Fandango audience in United States
MetricValue
Female42.0%
Male58.0%
Average age40.5
Estimated audience size8,634,498

Audience persona

The typical Fandango fan in United States is more male, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kings (U.S. TV series).

Top regions in United States

Top regions ranked by reach for Fandango in United States
RegionReachAffinity
California1,279,9091.35×
Texas791,1101.07×
Florida673,1651.15×
New York499,9041.04×
Pennsylvania306,9361.06×
Illinois301,4931.05×
North Carolina292,3821.13×
Georgia265,2621×
Ohio244,1240.92×
New Jersey228,2131.04×
Washington216,0831.25×
Virginia215,1261.02×
Tennessee187,5141.08×
Arizona172,9000.98×
Indiana170,4591.08×
Maryland160,4431.08×
Missouri156,9301.13×
Colorado156,3281.15×
Michigan154,7980.69×
Nevada135,1771.62×
South Carolina131,5031.01×
Massachusetts129,3680.76×
Oregon119,0871.2×
Alabama117,3630.97×
Utah99,9431.29×
Minnesota98,0810.79×
Kentucky97,4600.9×
Wisconsin96,7980.75×
Louisiana94,8970.85×
Oklahoma93,5380.98×
Connecticut86,4671×
Arkansas68,7550.97×
Mississippi67,5330.95×
Idaho58,8151.36×
Kansas56,9180.84×
Iowa55,8730.79×
New Mexico53,5281.24×
West Virginia37,4980.93×
Hawaii37,3511.01×
Nebraska36,2120.84×
Alaska32,0431.73×
Delaware31,7991.33×
New Hampshire30,4010.89×
Washington, District of Columbia21,7840.84×
North Dakota19,0661.07×
Maine18,8730.61×
Rhode Island16,6620.61×
Montana15,2420.64×
Vermont13,6390.9×
South Dakota11,9790.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fandango audience
BrandAffinityCategory
Kings (U.S. TV series)24.01×Movies & TV
Internet Movie Database14.94×Movies & TV
Mission: Impossible (film series)15.65×Movies & TV
Green Lantern19.73×Movies & TV
Gladiator (2000 film)21.12×Movies & TV
Peacemaker5.14×Movies & TV
10 Things I Hate About You (TV series)17.43×Movies & TV
Men in Black (franchise)24.71×Movies & TV
Leslie Mann24.4×Movies & TV
Flamenco23.96×Music & Radio
Superman3.03×Movies & TV
Ocean's 1121.72×Movies & TV
Independence Day (1996 film)18.71×Movies & TV
Austin Powers (film series)20.23×Movies & TV
Rotten Tomatoes9.34×Movies & TV
Chronicle (film)17.91×Movies & TV
Constantine (film)23.46×Movies & TV
Tron: Legacy17.77×Movies & TV
Kill Bill14.66×Movies & TV
Mad Max (franchise)24.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fandango audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.25
Community OrientationOPEN1.24
Urban LifestyleOPEN1.2
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Fandango
CountryShare
United States85.4%
Brazil4.5%
Spain2.1%

See Fandango audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Fandango have in United States?

Fandango has an estimated audience of 8,634,498 people in United States, concentrated in California and Texas.

What is the gender split and age of Fandango fans?

42.0% of Fandango fans are female, 58.0% are male, with an average age of 40.5 years.

Which brands do Fandango fans like most?

Fandango fans show strongest brand affinity for Kings (U.S. TV series) (24.01×), Internet Movie Database (14.94×), and Mission: Impossible (film series) (15.65×) over the country average.

Where do Fandango fans live in United States?

Fandango fans in United States are most concentrated in California (reach 1,279,909), Texas (reach 791,110), and Florida (reach 673,165). These three regions account for the largest share of the active audience.

What other brands do Fandango fans also like?

Beyond Fandango itself, the audience over-indexes on Internet Movie Database (14.94×), Mission: Impossible (film series) (15.65×), Green Lantern (19.73×), and Gladiator (2000 film) (21.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fandango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.