Rascasse Audience Intelligence

Fandango Audience in United States

A data profile of the people who buy, follow and care about Fandango in United States — modelled from more than twelve digital signal sources. Fandango has an estimated audience of 8,996,568 people in United States.

#104among Website / Newspaper / Magazine in United States#343in Travel & Leisure

The average Fandango fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kings (U.S. TV series), Internet Movie Database, Green Lantern, with strongest over-indexing on Kings (U.S. TV series) (24.01× the country average).

Demographically, the Fandango audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Social Media Usage, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fandango fan in United States is more male, around 40.5 years old, with strong Social Media Usage tendencies and a notable affinity for Kings (U.S. TV series).

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fandango profile in United States.

Audience size
9M
in United States
Gender
42.0%♀
58.0% male
Age
40.5
average years
Country rank
#3977
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Fandango

42.0% are female, 58.0% are male, average age 40.5.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Fandango audience in United States
MetricValue
Female42.0%
Male58.0%
Average age40.5
Estimated audience size8,996,568
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Fandango audience in United States
Age bracketShare%
16-1911%
20-2925%
30-3923%
40-4920%
50+21%
Fig. 04

Worldwide distribution

85.9%

of the worldwide Fandango audience comes from United States.

Worldwide audience distribution share by country for Fandango
CountryShare
United States85.9%
Brazil4.3%
Spain2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fandango audience in United States is strongest.

Fig. 05

Top regions by affinity

Fandango fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~40K1.92×
02Nevada~100K1.70×
03Idaho~60K1.44×
04Delaware~30K1.43×
05California~1.5M1.35×
06New Mexico~60K1.32×
07Utah~100K1.30×
08Washington~200K1.23×
09Oregon~100K1.22×
10Florida~700K1.14×
11Colorado~200K1.13×
12North Dakota~20K1.13×
13Missouri~200K1.09×
14Maryland~200K1.08×
15North Carolina~300K1.07×
16Tennessee~200K1.07×
17Hawaii~40K1.07×
18New Jersey~200K1.05×
19Indiana~200K1.04×
20New York~500K1.03×
21Pennsylvania~300K1.03×
22Illinois~300K1.01×
23Texas~700K1.00×
24Virginia~200K1.00×
25South Carolina~100K1.00×
26Connecticut~90K1.00×
27Georgia~300K0.98×
28Mississippi~70K0.98×
29Arizona~200K0.97×
30Alabama~100K0.97×
31Arkansas~70K0.96×
32West Virginia~40K0.96×
33Oklahoma~90K0.95×
34Vermont~10K0.93×
35New Hampshire~30K0.92×
36Ohio~200K0.89×
37Kentucky~100K0.88×
38Washington, District of Columbia~20K0.87×
39Louisiana~90K0.85×
40Nebraska~40K0.84×
41Kansas~60K0.81×
42Iowa~60K0.78×
43Minnesota~90K0.77×
44Massachusetts~100K0.74×
45Wisconsin~90K0.73×
46Michigan~100K0.66×
47Montana~20K0.66×
48Rhode Island~20K0.63×
49South Dakota~10K0.63×
50Maine~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Fandango, United States
0.61×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fandango audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fandango audience
#·InterestCategoryAffinity×
01Men in Black (franchise)Movies & TV24.71×
02Leslie MannMovies & TV24.40×
03Mad Max (franchise)Movies & TV24.23×
04Kings (U.S. TV series)Movies & TV24.01×
05FlamencoMusic & Radio23.96×
06Constantine (film)Movies & TV23.46×
07Planet of the ApesMovies & TV23.36×
08Ocean's 11Movies & TV21.72×
09Gladiator (2000 film)Movies & TV21.12×
10Austin Powers (film series)Movies & TV20.23×
11Green LanternMovies & TV19.73×
12Independence Day (1996 film)Movies & TV18.71×
13Chronicle (film)Movies & TV17.91×
1410 Things I Hate About You (TV series)Movies & TV17.43×
15Mission: Impossible (film series)Movies & TV15.65×
16Internet Movie DatabaseMovies & TV14.94×
17Kill BillMovies & TV14.66×
18Rotten TomatoesMovies & TV9.34×
19PeacemakerMovies & TV5.14×
20SupermanMovies & TV3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fandango audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fandango audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.34×
IndividualismJOY1.26×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fandango audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
Healthy LifestyleBALANCE0.93×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fandango have in United States?

Fandango has an estimated audience of 8,996,568 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fandango fans?

42.0% of Fandango fans are female, 58.0% are male, with an average age of 40.5 years.

03

Which brands do Fandango fans like most?

Fandango fans show strongest brand affinity for Kings (U.S. TV series) (24.01×), Internet Movie Database (14.94×), and Green Lantern (19.73×) over the country average.

04

Where do Fandango fans live in United States?

Fandango fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Fandango fans also like?

Beyond Fandango itself, the audience over-indexes on Internet Movie Database (14.94×), Green Lantern (19.73×), Peacemaker (5.14×), and Gladiator (2000 film) (21.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Fandango audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fandango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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