Kings (U.S. TV series) Audience in United States

Kings (U.S. TV series) has an estimated audience of 6,287,053 people in United States. 41.7% are female, 58.3% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Ian McShane, DMAX, The Last Ship (TV series), Snow White and the Huntsman, London Has Fallen.

The average Kings (U.S. TV series) fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ian McShane, DMAX, The Last Ship (TV series), with strongest over-indexing on Ian McShane (238.32× the country average). Demographically, the Kings (U.S. TV series) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: TV series

Demographics of Kings (U.S. TV series) fans

Demographic split for Kings (U.S. TV series) audience in United States
MetricValue
Female41.7%
Male58.3%
Average age37.6
Estimated audience size6,287,053

Audience persona

The typical Kings (U.S. TV series) fan in United States is more male, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Ian McShane.

Top regions in United States

Top regions ranked by reach for Kings (U.S. TV series) in United States
RegionReachAffinity
California2,988,3624.32×
Texas476,9660.88×
Florida391,2610.92×
New York379,2571.08×
North Carolina230,9801.22×
Illinois217,5211.04×
New Jersey216,2721.35×
Pennsylvania206,8920.98×
Arizona195,8841.53×
Ohio192,2420.99×
Georgia182,0860.94×
Virginia158,4411.03×
Massachusetts145,8471.18×
Washington140,1831.11×
Michigan126,6090.77×
Louisiana122,1791.51×
Maryland121,9221.13×
Tennessee118,9380.94×
Indiana116,5201.01×
Colorado115,8511.17×
Nevada99,4881.64×
Alabama90,8781.03×
South Carolina85,3730.9×
Missouri83,3150.82×
Kentucky79,4841.01×
Wisconsin67,9260.72×
Oregon65,2000.9×
Minnesota63,4200.7×
Mississippi59,4011.15×
Iowa53,5571.03×
Connecticut51,6150.82×
Oklahoma47,6060.68×
Arkansas46,0840.89×
Utah41,5950.74×
West Virginia37,3151.27×
Kansas35,3770.71×
Hawaii31,1791.15×
Idaho23,9100.76×
Nebraska22,9210.73×
New Mexico22,1380.7×
Washington, District of Columbia18,9801×
Rhode Island17,5050.87×
New Hampshire16,1420.65×
Delaware15,0870.87×
Maine11,5050.51×
Montana9,6160.55×
Alaska9,5910.71×
South Dakota8,6000.59×
North Dakota7,5340.58×
Wyoming6,1370.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kings (U.S. TV series) audience
BrandAffinityCategory
Ian McShane238.32×Movies & TV
DMAX705.47×Movies & TV
The Last Ship (TV series)220.21×Movies & TV
Snow White and the Huntsman151.54×Movies & TV
London Has Fallen80.02×Movies & TV
The Last Samurai82.55×Movies & TV
Kingsman: The Secret Service81.82×Movies & TV
Death Proof51.19×Movies & TV
The Expendables (film series)56.98×Movies & TV
Dots (video game)36.68×Games
Myspace24.67×Internet & Social Media
Fandango13.85×Travel & Leisure
White House Down37.96×Movies & TV
Guy Ritchie19.2×Movies & TV
Dustin Hoffman20×Movies & TV
Armageddon (1998 film)20×Movies & TV
Arrow9.91×Movies & TV
Revenge (TV series)11.71×Movies & TV
Iko Uwais40.95×Movies & TV
Planet Fitness2.23×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kings (U.S. TV series) audience
TraitClusterScore
Quality AwarenessPREMIUM1.38
Luxury OrientationPREMIUM1.21
IndividualismJOY1.13
Convenience OrientationPREMIUM1.05
Urban LifestyleOPEN1.01
Career OrientationPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Kings (U.S. TV series)
CountryShare
United States28.7%
Australia7.5%
United Kingdom5.4%

See Kings (U.S. TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Kings (U.S. TV series) have in United States?

Kings (U.S. TV series) has an estimated audience of 6,287,053 people in United States, concentrated in California and Texas.

What is the gender split and age of Kings (U.S. TV series) fans?

41.7% of Kings (U.S. TV series) fans are female, 58.3% are male, with an average age of 37.6 years.

Which brands do Kings (U.S. TV series) fans like most?

Kings (U.S. TV series) fans show strongest brand affinity for Ian McShane (238.32×), DMAX (705.47×), and The Last Ship (TV series) (220.21×) over the country average.

Where do Kings (U.S. TV series) fans live in United States?

Kings (U.S. TV series) fans in United States are most concentrated in California (reach 2,988,362), Texas (reach 476,966), and Florida (reach 391,261). These three regions account for the largest share of the active audience.

What other brands do Kings (U.S. TV series) fans also like?

Beyond Kings (U.S. TV series) itself, the audience over-indexes on DMAX (705.47×), The Last Ship (TV series) (220.21×), Snow White and the Huntsman (151.54×), and London Has Fallen (80.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kings (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.