Kings (U.S. TV series) Audience in United States

Kings (U.S. TV series) logo

Kings (U.S. TV series) has an estimated audience of 6,287,053 people in United States. 41.7% are female, 58.3% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Maracaibo, The Halal Guys, Defrutum, Grimaldi, Calabria, Home equity.

The average Kings (U.S. TV series) fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Maracaibo, The Halal Guys, Defrutum, with strongest over-indexing on Maracaibo (80.02× the country average). Demographically, the Kings (U.S. TV series) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: TV series

Demographics of Kings (U.S. TV series) fans

Demographic split for Kings (U.S. TV series) audience in United States
MetricValue
Female41.7%
Male58.3%
Average age37.6
Estimated audience size6,287,053

Audience persona

The typical Kings (U.S. TV series) fan in United States is more male, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Maracaibo.

Top regions in United States

Top regions ranked by reach for Kings (U.S. TV series) in United States
RegionReachAffinity
California2,988,3624.32×
Texas476,9660.88×
Florida391,2610.92×
New York379,2571.08×
North Carolina230,9801.22×
Illinois217,5211.04×
New Jersey216,2721.35×
Pennsylvania206,8920.98×
Arizona195,8841.53×
Ohio192,2420.99×
Georgia182,0860.94×
Virginia158,4411.03×
Massachusetts145,8471.18×
Washington140,1831.11×
Michigan126,6090.77×
Louisiana122,1791.51×
Maryland121,9221.13×
Tennessee118,9380.94×
Indiana116,5201.01×
Colorado115,8511.17×
Nevada99,4881.64×
Alabama90,8781.03×
South Carolina85,3730.9×
Missouri83,3150.82×
Kentucky79,4841.01×
Wisconsin67,9260.72×
Oregon65,2000.9×
Minnesota63,4200.7×
Mississippi59,4011.15×
Iowa53,5571.03×
Connecticut51,6150.82×
Oklahoma47,6060.68×
Arkansas46,0840.89×
Utah41,5950.74×
West Virginia37,3151.27×
Kansas35,3770.71×
Hawaii31,1791.15×
Idaho23,9100.76×
Nebraska22,9210.73×
New Mexico22,1380.7×
Washington, District of Columbia18,9801×
Rhode Island17,5050.87×
New Hampshire16,1420.65×
Delaware15,0870.87×
Maine11,5050.51×
Montana9,6160.55×
Alaska9,5910.71×
South Dakota8,6000.59×
North Dakota7,5340.58×
Wyoming6,1370.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kings (U.S. TV series) audience
BrandAffinityCategory
Maracaibo80.02×Travel & Leisure
The Halal Guys40.05×Food & Beverages
Defrutum705.47×Food & Beverages
Grimaldi, Calabria82.55×Travel & Leisure
Home equity2.79×Home & Garden
Hornitos Tequila24.67×Food & Beverages
Pai gow20×Games
Hammacher Schlemmer11.81×Fashion & Accessoires
Ridgewood, New Jersey11.51×Travel & Leisure
Glossier3.78×Beauty & Wellness
Queens College, City University of New York4.88×Business & Career
Zack Greinke9.97×Sports
3D printing1.67×Technology & Electronics
Home staging2.86×Home & Garden
Nebraska Cornhuskers football1.94×Sports
Christmas Gifts2.8×Kids & Family
Grammarly2.44×Business & Career
Theocracy4.18×Music & Radio
Goma9.05×Travel & Leisure
Cam Ward1.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kings (U.S. TV series) audience
TraitClusterScore
Quality AwarenessPREMIUM1.38
Luxury OrientationPREMIUM1.21
IndividualismJOY1.13
Convenience OrientationPREMIUM1.05
Urban LifestyleOPEN1.01
Career OrientationPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Kings (U.S. TV series)
CountryShare
United States28.7%
Australia7.5%
United Kingdom5.4%

See Kings (U.S. TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Kings (U.S. TV series) have in United States?

Kings (U.S. TV series) has an estimated audience of 6,287,053 people in United States, concentrated in California and Texas.

What is the gender split and age of Kings (U.S. TV series) fans?

41.7% of Kings (U.S. TV series) fans are female, 58.3% are male, with an average age of 37.6 years.

Which brands do Kings (U.S. TV series) fans like most?

Kings (U.S. TV series) fans show strongest brand affinity for Maracaibo (80.02×), The Halal Guys (40.05×), and Defrutum (705.47×) over the country average.

Where do Kings (U.S. TV series) fans live in United States?

Kings (U.S. TV series) fans in United States are most concentrated in California (reach 2,988,362), Texas (reach 476,966), and Florida (reach 391,261). These three regions account for the largest share of the active audience.

What other brands do Kings (U.S. TV series) fans also like?

Beyond Kings (U.S. TV series) itself, the audience over-indexes on The Halal Guys (40.05×), Defrutum (705.47×), Grimaldi, Calabria (82.55×), and Home equity (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kings (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.