Rascasse Audience Intelligence

Kings (U.S. TV series) Audience in United States

A data profile of the people who buy, follow and care about Kings (U.S. TV series) in United States — modelled from more than twelve digital signal sources. Kings (U.S. TV series) has an estimated audience of 6,287,053 people in United States.

#71among TV series in United States#3264among Topic in United States#497in Movies & TV

The average Kings (U.S. TV series) fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include DMAX, Ian McShane, The Last Ship (TV series), with strongest over-indexing on DMAX (884.54× the country average).

Demographically, the Kings (U.S. TV series) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kings (U.S. TV series) fan in United States is more male, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for DMAX.

Category: Movies & TV · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kings (U.S. TV series) profile in United States.

Audience size
6.3M
in United States
Gender
41.7%♀
58.3% male
Age
37.6
average years
Country rank
#5511
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kings (U.S. TV series) fans

41.7% are female, 58.3% are male, average age 37.6.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Kings (U.S. TV series) audience in United States
MetricValue
Female41.7%
Male58.3%
Average age37.6
Estimated audience size6,287,053
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Kings (U.S. TV series) audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Kings (U.S. TV series) audience comes from United States.

Worldwide audience distribution share by country for Kings (U.S. TV series)
CountryShare
United States28.6%
Australia7.5%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kings (U.S. TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Kings (U.S. TV series) fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M3.68×
02Louisiana~100K1.76×
03Nevada~90K1.50×
04North Carolina~300K1.45×
05West Virginia~40K1.39×
06New Jersey~200K1.36×
07Arizona~200K1.36×
08New York~500K1.31×
09Mississippi~60K1.16×
10Hawaii~30K1.16×
11Colorado~100K1.15×
12Massachusetts~100K1.14×
13Maryland~100K1.09×
14Washington~100K1.06×
15Kentucky~80K1.05×
16Indiana~100K1.01×
17Ohio~200K1.00×
18Alabama~90K1.00×
19Pennsylvania~200K0.99×
20Illinois~200K0.99×
21Virginia~200K0.99×
22Iowa~50K0.99×
23Tennessee~100K0.95×
24South Carolina~90K0.95×
25Washington, District of Columbia~20K0.95×
26Georgia~200K0.93×
27Delaware~20K0.92×
28Arkansas~50K0.91×
29Florida~400K0.89×
30Rhode Island~20K0.89×
31Oregon~60K0.88×
32Texas~500K0.87×
33Missouri~90K0.87×
34Michigan~100K0.82×
35Connecticut~50K0.82×
36Idaho~30K0.80×
37Alaska~10K0.79×
38Wisconsin~70K0.78×
39Oklahoma~50K0.77×
40Utah~40K0.77×
41Kansas~40K0.76×
42Wyoming~7K0.76×
43Nebraska~20K0.75×
44South Dakota~10K0.75×
45Minnesota~60K0.71×
46New Mexico~20K0.71×
47New Hampshire~20K0.69×
48North Dakota~9K0.67×
49Montana~10K0.63×
50Maine~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Kings (U.S. TV series), United States
0.57×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kings (U.S. TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kings (U.S. TV series) audience
#·InterestCategoryAffinity×
01DMAXMovies & TV884.54×
02The Last Ship (TV series)Movies & TV237.10×
03Ian McShaneMovies & TV236.63×
04White House DownMovies & TV120.38×
05Kingsman: The Secret ServiceMovies & TV96.87×
06London Has FallenMovies & TV80.40×
07The Last SamuraiMovies & TV64.46×
08The Expendables (film series)Movies & TV60.69×
09Death ProofMovies & TV50.63×
10MyspaceInternet & Social Media38.42×
11FandangoTravel & Leisure24.01×
12Apocalypse NowMovies & TV20.28×
13Dustin HoffmanMovies & TV20.00×
14Armageddon (1998 film)Movies & TV20.00×
15Sebastian StanMovies & TV18.11×
16Lucy LiuMovies & TV16.02×
17ArrowMovies & TV14.14×
18Tessa ThompsonMovies & TV13.79×
19Patrick DempseyMovies & TV12.30×
20Urban DictionaryInternet & Social Media8.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kings (U.S. TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kings (U.S. TV series) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.42×
PatriotismCONSERVATISM1.37×
Career OrientationPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kings (U.S. TV series) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.80×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kings (U.S. TV series) have in United States?

Kings (U.S. TV series) has an estimated audience of 6,287,053 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kings (U.S. TV series) fans?

41.7% of Kings (U.S. TV series) fans are female, 58.3% are male, with an average age of 37.6 years.

03

Which brands do Kings (U.S. TV series) fans like most?

Kings (U.S. TV series) fans show strongest brand affinity for DMAX (884.54×), Ian McShane (236.63×), and The Last Ship (TV series) (237.1×) over the country average.

04

Where do Kings (U.S. TV series) fans live in United States?

Kings (U.S. TV series) fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~500K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Kings (U.S. TV series) fans also like?

Beyond Kings (U.S. TV series) itself, the audience over-indexes on Ian McShane (236.63×), The Last Ship (TV series) (237.1×), White House Down (120.38×), and London Has Fallen (80.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Kings (U.S. TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kings (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →