The Expendables (film series) Audience in United States
The Expendables (film series) has an estimated audience of 705,736 people in United States. 15.8% are female, 84.2% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Kings (U.S. TV series), Bill Skarsgård, Chuck Norris, Liam Neeson, Ocean's 11.
The average The Expendables (film series) fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kings (U.S. TV series), Bill Skarsgård, Chuck Norris, with strongest over-indexing on Kings (U.S. TV series) (60.69× the country average). Demographically, the The Expendables (film series) audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Expendables (film series) fans
| Metric | Value |
|---|---|
| Female | 15.8% |
| Male | 84.2% |
| Average age | 41.0 |
| Estimated audience size | 705,736 |
Audience persona
The typical The Expendables (film series) fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Kings (U.S. TV series).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 88,641 | 1.14× |
| Texas | 70,821 | 1.17× |
| Florida | 58,852 | 1.23× |
| New York | 34,061 | 0.86× |
| Pennsylvania | 25,250 | 1.06× |
| Illinois | 23,688 | 1.01× |
| North Carolina | 21,837 | 1.03× |
| Arizona | 21,252 | 1.47× |
| Georgia | 21,229 | 0.98× |
| Ohio | 20,799 | 0.96× |
| Michigan | 18,351 | 0.99× |
| Virginia | 15,492 | 0.9× |
| Tennessee | 14,937 | 1.06× |
| New Jersey | 14,923 | 0.83× |
| Washington | 13,835 | 0.98× |
| Indiana | 13,253 | 1.03× |
| Alabama | 13,227 | 1.34× |
| Missouri | 12,014 | 1.06× |
| Colorado | 11,440 | 1.03× |
| Massachusetts | 11,269 | 0.81× |
| Maryland | 10,661 | 0.88× |
| South Carolina | 10,499 | 0.99× |
| Wisconsin | 10,094 | 0.95× |
| Oklahoma | 9,796 | 1.25× |
| Kentucky | 9,757 | 1.1× |
| Minnesota | 9,597 | 0.95× |
| Louisiana | 9,431 | 1.04× |
| Oregon | 8,091 | 1× |
| Nevada | 7,479 | 1.1× |
| Arkansas | 6,649 | 1.14× |
| Connecticut | 6,502 | 0.92× |
| Mississippi | 6,262 | 1.08× |
| Utah | 6,255 | 0.99× |
| Iowa | 6,075 | 1.04× |
| Kansas | 5,710 | 1.03× |
| New Mexico | 4,218 | 1.19× |
| Idaho | 3,728 | 1.05× |
| Nebraska | 3,406 | 0.96× |
| West Virginia | 3,296 | 1× |
| Hawaii | 2,582 | 0.85× |
| Maine | 2,445 | 0.97× |
| New Hampshire | 2,412 | 0.87× |
| Alaska | 2,076 | 1.37× |
| Montana | 1,898 | 0.97× |
| Rhode Island | 1,877 | 0.84× |
| Delaware | 1,536 | 0.79× |
| South Dakota | 1,427 | 0.87× |
| Washington, District of Columbia | 1,343 | 0.63× |
| North Dakota | 1,150 | 0.79× |
| Wyoming | 998 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kings (U.S. TV series) | 60.69× | Movies & TV |
| Bill Skarsgård | 51.52× | Movies & TV |
| Chuck Norris | 20.11× | Movies & TV |
| Liam Neeson | 30.13× | Movies & TV |
| Ocean's 11 | 54.8× | Movies & TV |
| Animal Kingdom (TV series) | 32.6× | Movies & TV |
| Mad Max (franchise) | 64.58× | Movies & TV |
| The Shield | 69.77× | Movies & TV |
| Martin Starr | 80.87× | Movies & TV |
| Event Horizon (film) | 71.82× | Movies & TV |
| Peacemaker | 8.61× | Movies & TV |
| Death Proof | 73.94× | Movies & TV |
| Wanted (2008 film) | 72.58× | Movies & TV |
| NCIS New Orleans | 99.71× | Movies & TV |
| Ian McShane | 62.21× | Movies & TV |
| Air Force One (film) | 66.94× | Movies & TV |
| Jason Statham | 22.99× | Movies & TV |
| Gladiator (2000 film) | 33.36× | Movies & TV |
| Collateral (film) | 66.89× | Movies & TV |
| Rambo (film series) | 47.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.58 |
| Early Adopter Mentality | POWER | 1.46 |
| Community Orientation | OPEN | 1.39 |
| Risk Appetite | THRILL | 1.22 |
| Convenience Orientation | PREMIUM | 1.19 |
| Social Media Usage | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.3% |
| United Kingdom | 7.7% |
| Germany | 6.6% |
See The Expendables (film series) audiences in other countries
- The Expendables (film series) — Germany
- The Expendables (film series) — United Kingdom
- The Expendables (film series) — France
- The Expendables (film series) — Italy
- The Expendables (film series) — Spain
- The Expendables (film series) — Brazil
- The Expendables (film series) — Japan
- The Expendables (film series) — South Korea
- The Expendables (film series) — India
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Frequently asked questions
How many fans does The Expendables (film series) have in United States?
The Expendables (film series) has an estimated audience of 705,736 people in United States, concentrated in California and Texas.
What is the gender split and age of The Expendables (film series) fans?
15.8% of The Expendables (film series) fans are female, 84.2% are male, with an average age of 41.0 years.
Which brands do The Expendables (film series) fans like most?
The Expendables (film series) fans show strongest brand affinity for Kings (U.S. TV series) (60.69×), Bill Skarsgård (51.52×), and Chuck Norris (20.11×) over the country average.
Where do The Expendables (film series) fans live in United States?
The Expendables (film series) fans in United States are most concentrated in California (reach 88,641), Texas (reach 70,821), and Florida (reach 58,852). These three regions account for the largest share of the active audience.
What other brands do The Expendables (film series) fans also like?
Beyond The Expendables (film series) itself, the audience over-indexes on Bill Skarsgård (51.52×), Chuck Norris (20.11×), Liam Neeson (30.13×), and Ocean's 11 (54.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Expendables (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.