Rascasse Audience Intelligence

The Expendables (film series) Audience in United States

A data profile of the people who buy, follow and care about The Expendables (film series) in United States — modelled from more than twelve digital signal sources. The Expendables (film series) has an estimated audience of 741,296 people in United States.

#2411among Movie / TV Show / Series in United States#5353in Movies & TV

The average The Expendables (film series) fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kings (U.S. TV series), Bill Skarsgård, Chuck Norris, with strongest over-indexing on Kings (U.S. TV series) (60.69× the country average).

Demographically, the The Expendables (film series) audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Expendables (film series) fan in United States is more male, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Kings (U.S. TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Expendables (film series) profile in United States.

Audience size
741K
in United States
Gender
15.8%♀
84.2% male
Age
41.0
average years
Country rank
#28842
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Expendables (film series) viewers

15.8% are female, 84.2% are male, average age 41.0.

Fig. 02

Gender split

15.8%
Female
84.2%
Male
Demographic split for The Expendables (film series) audience in United States
MetricValue
Female15.8%
Male84.2%
Average age41.0
Estimated audience size741,296
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the The Expendables (film series) audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3926%
40-4927%
50+17%
Fig. 04

Worldwide distribution

42.7%

of the worldwide The Expendables (film series) audience comes from United States.

Worldwide audience distribution share by country for The Expendables (film series)
CountryShare
United States42.7%
Germany9.6%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Expendables (film series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Expendables (film series) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K1.42×
02Alaska~2K1.39×
03Alabama~10K1.33×
04New Mexico~4K1.21×
05Oklahoma~9K1.20×
06Florida~60K1.19×
07Idaho~4K1.14×
08Arkansas~7K1.13×
09Texas~70K1.10×
10Kentucky~10K1.09×
11Mississippi~6K1.09×
12Wyoming~1K1.09×
13Nevada~7K1.08×
14California~80K1.07×
15West Virginia~4K1.07×
16Iowa~6K1.05×
17Tennessee~10K1.04×
18Missouri~10K1.04×
19Louisiana~9K1.03×
20Kansas~6K1.03×
21Montana~2K1.02×
22Indiana~10K1.01×
23Nebraska~4K1.01×
24Pennsylvania~20K0.99×
25Maine~3K0.99×
26North Carolina~20K0.98×
27Oregon~8K0.98×
28South Carolina~10K0.97×
29Utah~6K0.97×
30Michigan~20K0.96×
31Colorado~10K0.96×
32Wisconsin~10K0.96×
33South Dakota~2K0.96×
34Washington~10K0.95×
35Hawaii~3K0.95×
36Illinois~20K0.94×
37Ohio~20K0.93×
38Georgia~20K0.93×
39Minnesota~9K0.93×
40New Hampshire~3K0.92×
41Rhode Island~2K0.92×
42North Dakota~1K0.92×
43Connecticut~6K0.90×
44Maryland~10K0.87×
45Virginia~10K0.86×
46Delaware~2K0.86×
47New York~30K0.81×
48New Jersey~10K0.81×
49Massachusetts~10K0.79×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — The Expendables (film series), United States
0.68×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Expendables (film series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Expendables (film series) audience
#·InterestCategoryAffinity×
01NCIS New OrleansMovies & TV99.71×
02Martin StarrMovies & TV80.87×
03Walk the LineMovies & TV74.16×
04Death ProofMovies & TV73.94×
05Wanted (2008 film)Movies & TV72.58×
06Event Horizon (film)Movies & TV71.82×
07The ShieldMovies & TV69.77×
08Air Force One (film)Movies & TV66.94×
09Collateral (film)Movies & TV66.89×
10Mad Max (franchise)Movies & TV64.58×
11Ian McShaneMovies & TV62.21×
12Kings (U.S. TV series)Movies & TV60.69×
13Ocean's 11Movies & TV54.80×
14Bill SkarsgårdMovies & TV51.52×
15Rambo (film series)Movies & TV47.05×
16Animal Kingdom (TV series)Movies & TV32.60×
17Liam NeesonMovies & TV30.13×
18Charlize TheronMovies & TV25.86×
19Chuck NorrisMovies & TV20.11×
20PeacemakerMovies & TV8.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Expendables (film series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Expendables (film series) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.67×
PatriotismCONSERVATISM1.49×
TraditionCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Expendables (film series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.96×
SustainabilityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Expendables (film series) have in United States?

The Expendables (film series) has an estimated audience of 741,296 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Expendables (film series) viewers?

15.8% of The Expendables (film series) fans are female, 84.2% are male, with an average age of 41.0 years.

03

Which brands do The Expendables (film series) fans like most?

The Expendables (film series) fans show strongest brand affinity for Kings (U.S. TV series) (60.69×), Bill Skarsgård (51.52×), and Chuck Norris (20.11×) over the country average.

04

Where do The Expendables (film series) fans live in United States?

The Expendables (film series) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Expendables (film series) fans also like?

Beyond The Expendables (film series) itself, the audience over-indexes on Bill Skarsgård (51.52×), Chuck Norris (20.11×), Mad Max (franchise) (64.58×), and Liam Neeson (30.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Expendables (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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