Rascasse Audience Intelligence

NCIS New Orleans Audience in United States

A data profile of the people who buy, follow and care about NCIS New Orleans in United States — modelled from more than twelve digital signal sources. NCIS New Orleans has an estimated audience of 481,104 people in United States.

#722among TV series in United States#3304among Movie / TV Show / Series in United States#6968in Movies & TV

The average NCIS New Orleans fan in United States is 41.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Christopher Lloyd, The Expendables (film series), Popsicle, with strongest over-indexing on Christopher Lloyd (49.81× the country average).

Demographically, the NCIS New Orleans audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NCIS New Orleans fan in United States is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Christopher Lloyd.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NCIS New Orleans profile in United States.

Audience size
481K
in United States
Gender
66.0%♀
34.0% male
Age
41.8
average years
Country rank
#37503
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NCIS New Orleans viewers

66.0% are female, 34.0% are male, average age 41.8.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for NCIS New Orleans audience in United States
MetricValue
Female66.0%
Male34.0%
Average age41.8
Estimated audience size481,104
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the NCIS New Orleans audience in United States
Age bracketShare%
16-1920%
20-2912%
30-3916%
40-4924%
50+28%
Fig. 04

Worldwide distribution

53.9%

of the worldwide NCIS New Orleans audience comes from United States.

Worldwide audience distribution share by country for NCIS New Orleans
CountryShare
United States53.9%
Germany6.2%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NCIS New Orleans audience in United States is strongest.

Fig. 05

Top regions by affinity

NCIS New Orleans fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K2.30×
02Mississippi~8K1.94×
03Alabama~10K1.77×
04Arkansas~6K1.56×
05Tennessee~10K1.45×
06Missouri~10K1.36×
07West Virginia~3K1.35×
08Oklahoma~7K1.32×
09Kentucky~8K1.31×
10South Carolina~9K1.23×
11Kansas~5K1.19×
12Indiana~10K1.15×
13Ohio~20K1.13×
14Iowa~4K1.11×
15Wisconsin~8K1.08×
16North Carolina~20K1.06×
17Maine~2K1.05×
18Nebraska~3K1.04×
19Idaho~2K1.04×
20Wyoming<1K1.04×
21Montana~1K1.03×
22Michigan~10K1.02×
23South Dakota~1K1.01×
24Georgia~10K0.96×
25North Dakota<1K0.94×
26Pennsylvania~10K0.91×
27Alaska<1K0.91×
28Oregon~5K0.89×
29Delaware~1K0.89×
30Virginia~10K0.88×
31New Hampshire~2K0.88×
32New Mexico~2K0.87×
33Maryland~7K0.86×
34Rhode Island~1K0.84×
35Arizona~8K0.83×
36Texas~30K0.82×
37Nevada~4K0.80×
38Illinois~10K0.79×
39Minnesota~5K0.78×
40Florida~20K0.77×
41Colorado~6K0.74×
42Washington~7K0.73×
43Connecticut~3K0.72×
44Hawaii~1K0.68×
45Utah~3K0.64×
46New York~20K0.61×
47New Jersey~7K0.59×
48Massachusetts~6K0.59×
49Washington, District of Columbia<1K0.56×
50California~30K0.48×
Fig. 06

Affinity by region

Affinity by region — NCIS New Orleans, United States
0.48×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NCIS New Orleans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NCIS New Orleans audience
#·InterestCategoryAffinity×
01The Expendables (film series)Movies & TV99.71×
02PopsicleFood & Beverages57.62×
03The EqualizerMovies & TV53.48×
04Christopher LloydMovies & TV49.81×
05John Wick 2Movies & TV20.00×
06Shirley MacLaineMovies & TV17.53×
07Jessica ChastainMovies & TV16.91×
08Suki WaterhouseFashion & Accessoires15.33×
09Arabian horsePets & Animals14.77×
10Will PoulterMovies & TV14.25×
11Ariel WinterMovies & TV13.43×
12Lily AllenMusic & Radio12.48×
13Kate BeckinsaleMovies & TV11.94×
14Weather forecastingHome & Garden8.80×
15QVCMovies & TV8.29×
16FedExBusiness & Career5.99×
17Jimmy KimmelMovies & TV5.18×
18Chuck NorrisMovies & TV5.07×
19Pizza HutFood & Beverages3.11×
20PinterestInternet & Social Media2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NCIS New Orleans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NCIS New Orleans audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.72×
Convenience OrientationPREMIUM2.16×
Family OrientationCONSERVATISM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NCIS New Orleans audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Design AffinityPREMIUM0.70×
Early Adopter MentalityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NCIS New Orleans have in United States?

NCIS New Orleans has an estimated audience of 481,104 people in United States, concentrated in Texas and California.

02

What is the gender split and age of NCIS New Orleans viewers?

66.0% of NCIS New Orleans fans are female, 34.0% are male, with an average age of 41.8 years.

03

Which brands do NCIS New Orleans fans like most?

NCIS New Orleans fans show strongest brand affinity for Christopher Lloyd (49.81×), The Expendables (film series) (99.71×), and Popsicle (57.62×) over the country average.

04

Where do NCIS New Orleans fans live in United States?

NCIS New Orleans fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do NCIS New Orleans fans also like?

Beyond NCIS New Orleans itself, the audience over-indexes on The Expendables (film series) (99.71×), Popsicle (57.62×), The Equalizer (53.48×), and Weather forecasting (8.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for NCIS New Orleans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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