NCIS New Orleans Audience in United States

NCIS New Orleans has an estimated audience of 478,344 people in United States. 66.0% are female, 34.0% are male, average age 41.8. Top regions: Texas, California, Florida. Top brand affinities: Home equity, Tech News, Pillow, Whataburger, Grinch.
The average NCIS New Orleans fan in United States is 41.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Home equity, Tech News, Pillow, with strongest over-indexing on Home equity (20× the country average). Demographically, the NCIS New Orleans audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of NCIS New Orleans fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 41.8 |
| Estimated audience size | 478,344 |
Audience persona
The typical NCIS New Orleans fan in United States is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 36,823 | 0.9× |
| California | 26,723 | 0.51× |
| Florida | 25,492 | 0.79× |
| New York | 17,140 | 0.64× |
| Ohio | 17,117 | 1.16× |
| North Carolina | 16,189 | 1.12× |
| Pennsylvania | 15,587 | 0.97× |
| Georgia | 14,804 | 1× |
| Louisiana | 14,500 | 2.35× |
| Tennessee | 14,247 | 1.48× |
| Illinois | 13,407 | 0.84× |
| Michigan | 12,991 | 1.04× |
| Alabama | 11,827 | 1.77× |
| Virginia | 11,110 | 0.95× |
| Missouri | 10,954 | 1.42× |
| Indiana | 10,151 | 1.16× |
| South Carolina | 9,118 | 1.27× |
| Kentucky | 8,094 | 1.35× |
| Arizona | 7,913 | 0.81× |
| Mississippi | 7,605 | 1.93× |
| New Jersey | 7,552 | 0.62× |
| Wisconsin | 7,369 | 1.02× |
| Washington | 7,256 | 0.76× |
| Maryland | 6,951 | 0.85× |
| Oklahoma | 6,918 | 1.3× |
| Arkansas | 6,162 | 1.56× |
| Colorado | 5,629 | 0.75× |
| Massachusetts | 5,610 | 0.6× |
| Minnesota | 5,168 | 0.75× |
| Oregon | 4,886 | 0.89× |
| Kansas | 4,616 | 1.22× |
| Iowa | 4,310 | 1.09× |
| Nevada | 3,986 | 0.86× |
| Connecticut | 3,418 | 0.71× |
| West Virginia | 2,947 | 1.32× |
| Utah | 2,649 | 0.62× |
| Idaho | 2,309 | 0.96× |
| Nebraska | 2,280 | 0.95× |
| New Mexico | 1,984 | 0.83× |
| Maine | 1,778 | 1.04× |
| New Hampshire | 1,583 | 0.84× |
| Hawaii | 1,317 | 0.64× |
| Montana | 1,302 | 0.98× |
| Rhode Island | 1,172 | 0.77× |
| South Dakota | 1,061 | 0.96× |
| Delaware | 1,060 | 0.8× |
| North Dakota | 869 | 0.88× |
| Alaska | 853 | 0.83× |
| Washington, District of Columbia | 678 | 0.47× |
| Wyoming | 665 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 20× | Home & Garden |
| Tech News | 20× | Technology & Electronics |
| Pillow | 2.34× | Home & Garden |
| Whataburger | 1.9× | Food & Beverages |
| Grinch | 3.62× | Movies & TV |
| Vocal harmony | 3.9× | Music & Radio |
| Nationality | 1.81× | Politics & Society |
| Nebraska | 2.16× | Travel & Leisure |
| Figure painting (hobby) | 4.3× | Arts & Culture |
| Hang Seng Index | 9.83× | Business & Career |
| Zacky Vengeance | 21.65× | Music & Radio |
| Queens College, City University of New York | 4.78× | Business & Career |
| FAO Schwarz | 4.77× | Shopping |
| Home Bargains | 7.35× | Shopping |
| Elsword | 10.13× | Games |
| Google Photos | 1.53× | Technology & Electronics |
| TV Fanatic | 6.48× | Movies & TV |
| Monogram | 2.27× | Home & Garden |
| Home staging | 3.05× | Home & Garden |
| Personalised Gifts | 2.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.51 |
| Community Orientation | OPEN | 1.32 |
| Spirituality | BALANCE | 1.21 |
| DIY Mentality | THRILL | 1.2 |
| Convenience Orientation | PREMIUM | 1.19 |
| Creativity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.7% |
| Germany | 6.8% |
| Italy | 5.4% |
See NCIS New Orleans audiences in other countries
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Frequently asked questions
How many fans does NCIS New Orleans have in United States?
NCIS New Orleans has an estimated audience of 478,344 people in United States, concentrated in Texas and California.
What is the gender split and age of NCIS New Orleans fans?
66.0% of NCIS New Orleans fans are female, 34.0% are male, with an average age of 41.8 years.
Which brands do NCIS New Orleans fans like most?
NCIS New Orleans fans show strongest brand affinity for Home equity (20×), Tech News (20×), and Pillow (2.34×) over the country average.
Where do NCIS New Orleans fans live in United States?
NCIS New Orleans fans in United States are most concentrated in Texas (reach 36,823), California (reach 26,723), and Florida (reach 25,492). These three regions account for the largest share of the active audience.
What other brands do NCIS New Orleans fans also like?
Beyond NCIS New Orleans itself, the audience over-indexes on Tech News (20×), Pillow (2.34×), Whataburger (1.9×), and Grinch (3.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for NCIS New Orleans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.