Rascasse Audience Intelligence

The Equalizer Audience in United States

A data profile of the people who buy, follow and care about The Equalizer in United States — modelled from more than twelve digital signal sources. The Equalizer has an estimated audience of 1,894,205 people in United States.

#920among Movie / TV Show / Series in United States#2347in Movies & TV

The average The Equalizer fan in United States is 45.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peacemaker, Maya Rudolph, Paula Patton, with strongest over-indexing on Peacemaker (8.88× the country average).

Demographically, the The Equalizer audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Equalizer fan in United States is more male, around 45.2 years old, with strong Tradition tendencies and a notable affinity for Peacemaker.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Equalizer profile in United States.

Audience size
1.9M
in United States
Gender
39.2%♀
60.8% male
Age
45.2
average years
Country rank
#14867
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Equalizer viewers

39.2% are female, 60.8% are male, average age 45.2.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for The Equalizer audience in United States
MetricValue
Female39.2%
Male60.8%
Average age45.2
Estimated audience size1,894,205
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the The Equalizer audience in United States
Age bracketShare%
16-199%
20-2913%
30-3920%
40-4925%
50+33%
Fig. 04

Worldwide distribution

22.7%

of the worldwide The Equalizer audience comes from United States.

Worldwide audience distribution share by country for The Equalizer
CountryShare
United States22.7%
Italy5.9%
Peru5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Equalizer audience in United States is strongest.

Fig. 05

Top regions by affinity

The Equalizer fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.34×
02Louisiana~30K1.26×
03South Carolina~40K1.24×
04North Carolina~70K1.18×
05Georgia~80K1.17×
06Arkansas~20K1.17×
07Maryland~40K1.11×
08Delaware~6K1.11×
09Alabama~30K1.09×
10Missouri~40K1.08×
11Ohio~70K1.07×
12Michigan~60K1.07×
13Tennessee~50K1.07×
14New York~100K1.05×
15Oklahoma~20K1.05×
16Kentucky~30K1.04×
17Texas~200K1.03×
18Indiana~40K1.03×
19Connecticut~20K1.03×
20Pennsylvania~70K1.02×
21Wisconsin~30K1.01×
22Florida~100K0.99×
23Illinois~70K0.99×
24Virginia~50K0.99×
25Rhode Island~7K0.99×
26New Hampshire~8K0.98×
27New Jersey~50K0.97×
28Massachusetts~40K0.97×
29West Virginia~10K0.97×
30Kansas~20K0.96×
31Arizona~40K0.95×
32New Mexico~10K0.95×
33Maine~7K0.95×
34Washington~40K0.94×
35Iowa~20K0.94×
36Montana~6K0.94×
37Idaho~10K0.93×
38Nebraska~10K0.93×
39Minnesota~30K0.92×
40Oregon~20K0.92×
41Nevada~20K0.92×
42North Dakota~4K0.92×
43Vermont~3K0.92×
44Alaska~4K0.91×
45California~200K0.90×
46Hawaii~8K0.90×
47South Dakota~4K0.88×
48Colorado~30K0.86×
49Utah~20K0.82×
50Washington, District of Columbia~5K0.82×
Fig. 06

Affinity by region

Affinity by region — The Equalizer, United States
0.82×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Equalizer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Equalizer audience
#·InterestCategoryAffinity×
01Dianne WiestMovies & TV50.56×
02Paula PattonMovies & TV49.36×
03Terrence HowardMovies & TV47.32×
04Sneaky PeteMovies & TV45.83×
05Wilmer ValderramaMovies & TV42.96×
06Forest WhitakerMovies & TV41.74×
0712 Years a Slave (film)Movies & TV41.54×
08Maya RudolphMovies & TV37.18×
09Moonlight (TV series)Movies & TV34.64×
10Rashida JonesMovies & TV33.01×
11Queen LatifahMusic & Radio30.07×
12Regina KingMovies & TV28.89×
13NCIS (franchise)Movies & TV28.85×
14America FerreraMovies & TV28.08×
15Animal Kingdom (TV series)Movies & TV22.47×
16Salma HayekMovies & TV22.06×
17Morgan FreemanMovies & TV19.52×
18Denzel WashingtonMovies & TV18.98×
19Will SmithMovies & TV15.57×
20PeacemakerMovies & TV8.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Equalizer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Equalizer audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.01×
SpiritualityBALANCE1.87×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Equalizer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Healthy LifestyleBALANCE1.02×
Urban LifestyleOPEN1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Equalizer have in United States?

The Equalizer has an estimated audience of 1,894,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Equalizer viewers?

39.2% of The Equalizer fans are female, 60.8% are male, with an average age of 45.2 years.

03

Which brands do The Equalizer fans like most?

The Equalizer fans show strongest brand affinity for Peacemaker (8.88×), Maya Rudolph (37.18×), and Paula Patton (49.36×) over the country average.

04

Where do The Equalizer fans live in United States?

The Equalizer fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Equalizer fans also like?

Beyond The Equalizer itself, the audience over-indexes on Maya Rudolph (37.18×), Paula Patton (49.36×), Salma Hayek (22.06×), and Forest Whitaker (41.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Equalizer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Equalizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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