The Equalizer Audience in United States

The Equalizer logo

The Equalizer has an estimated audience of 2,112,352 people in United States. 39.2% are female, 60.8% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Peacemaker, Paula Patton, Salma Hayek, Maya Rudolph.

The average The Equalizer fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Peacemaker, Paula Patton, with strongest over-indexing on Euphoria (8.31× the country average). Demographically, the The Equalizer audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Equalizer fans

Demographic split for The Equalizer audience in United States
MetricValue
Female39.2%
Male60.8%
Average age45.2
Estimated audience size2,112,352

Audience persona

The typical The Equalizer fan in United States is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for The Equalizer in United States
RegionReachAffinity
California221,9850.96×
Texas202,2031.11×
Florida147,8181.03×
New York135,7911.15×
Georgia81,8261.26×
North Carolina80,8591.27×
Pennsylvania73,1411.03×
Illinois71,5031.02×
Ohio70,3671.08×
Michigan59,2371.07×
New Jersey54,8291.02×
Virginia53,1171.03×
Tennessee46,3321.09×
Washington42,2421×
Maryland42,1541.16×
South Carolina41,9601.32×
Indiana41,3011.07×
Arizona41,2070.96×
Massachusetts40,4200.97×
Missouri37,2401.09×
Louisiana35,8411.32×
Alabama31,6351.07×
Wisconsin31,4200.99×
Colorado29,0300.87×
Minnesota28,2780.93×
Kentucky27,0471.02×
Oklahoma24,4291.04×
Mississippi23,7251.36×
Oregon22,4880.93×
Connecticut22,2071.05×
Arkansas20,6861.19×
Nevada18,7160.92×
Kansas15,8960.95×
Iowa15,8230.91×
Utah15,2200.8×
Idaho9,5370.9×
New Mexico9,4250.89×
Nebraska9,3570.88×
West Virginia8,6690.88×
Hawaii8,0630.89×
New Hampshire7,5240.9×
Maine6,8210.9×
Rhode Island6,2330.93×
Delaware6,1891.06×
Montana5,0960.87×
Washington, District of Columbia5,0850.8×
South Dakota3,7920.78×
Alaska3,7280.83×
North Dakota3,6080.83×
Vermont3,0580.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Equalizer audience
BrandAffinityCategory
Euphoria8.31×Movies & TV
Peacemaker8.88×Movies & TV
Paula Patton49.36×Movies & TV
Salma Hayek22.06×Movies & TV
Maya Rudolph37.18×Movies & TV
Forest Whitaker41.74×Movies & TV
Terrence Howard47.32×Movies & TV
NCIS (franchise)28.85×Movies & TV
Penélope Cruz41.56×Movies & TV
Dianne Wiest50.56×Movies & TV
Sneaky Pete45.83×Movies & TV
Animal Kingdom (TV series)22.47×Movies & TV
Queen Latifah30.07×Music & Radio
Rashida Jones33.01×Movies & TV
Wilmer Valderrama42.96×Movies & TV
Morgan Freeman19.52×Movies & TV
Denzel Washington18.98×Movies & TV
Moonlight (TV series)34.64×Movies & TV
Eva Longoria23.95×Movies & TV
Laurence Fishburne31.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Equalizer audience
TraitClusterScore
PatriotismCONSERVATISM2.45
LGBTQ+ IdentityOPEN1.39
SpiritualityBALANCE1.3
ExtroversionTHRILL1.27
Convenience OrientationPREMIUM1.27
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for The Equalizer
CountryShare
United States26.7%
Peru5.9%
Germany4.4%

See The Equalizer audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Equalizer have in United States?

The Equalizer has an estimated audience of 2,112,352 people in United States, concentrated in California and Texas.

What is the gender split and age of The Equalizer fans?

39.2% of The Equalizer fans are female, 60.8% are male, with an average age of 45.2 years.

Which brands do The Equalizer fans like most?

The Equalizer fans show strongest brand affinity for Euphoria (8.31×), Peacemaker (8.88×), and Paula Patton (49.36×) over the country average.

Where do The Equalizer fans live in United States?

The Equalizer fans in United States are most concentrated in California (reach 221,985), Texas (reach 202,203), and Florida (reach 147,818). These three regions account for the largest share of the active audience.

What other brands do The Equalizer fans also like?

Beyond The Equalizer itself, the audience over-indexes on Peacemaker (8.88×), Paula Patton (49.36×), Salma Hayek (22.06×), and Maya Rudolph (37.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Equalizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.