Moonlight (TV series) Audience in United States

Moonlight (TV series) logo

Moonlight (TV series) has an estimated audience of 2,544,798 people in United States. 69.5% are female, 30.5% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Jab Tak Hai Jaan, Cryptic crossword, Personality, Nia Jax.

The average Moonlight (TV series) fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Jab Tak Hai Jaan, Cryptic crossword, with strongest over-indexing on Home equity (13.17× the country average). Demographically, the Moonlight (TV series) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Moonlight (TV series) fans

Demographic split for Moonlight (TV series) audience in United States
MetricValue
Female69.5%
Male30.5%
Average age42.5
Estimated audience size2,544,798

Audience persona

The typical Moonlight (TV series) fan in United States is more female, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Moonlight (TV series) in United States
RegionReachAffinity
California389,7171.39×
Texas249,3001.14×
Florida189,7691.1×
New York174,9151.23×
Georgia128,2901.64×
Illinois122,9461.45×
Pennsylvania119,2281.39×
North Carolina86,2751.13×
Ohio74,0280.94×
Virginia69,8991.13×
New Jersey66,9871.04×
Michigan64,0440.96×
Washington62,7731.23×
Massachusetts57,6181.15×
Maryland54,4921.25×
Arizona50,2830.97×
Tennessee45,0880.88×
Indiana43,6170.94×
Missouri42,2411.03×
Colorado41,3151.03×
Louisiana36,2381.1×
South Carolina35,9750.94×
Minnesota34,6950.95×
Kentucky32,8931.03×
Oregon32,6761.12×
Alabama32,5270.91×
Wisconsin31,4150.82×
Connecticut30,7021.2×
Nevada25,8201.05×
Oklahoma25,5820.91×
Mississippi23,2901.11×
Utah21,8340.96×
Kansas20,8351.04×
Arkansas18,4370.88×
Iowa16,1070.77×
Idaho11,0490.87×
New Mexico10,7470.84×
Washington, District of Columbia10,2451.34×
Nebraska10,0970.79×
Hawaii9,2830.85×
West Virginia8,7890.74×
Rhode Island8,6051.06×
New Hampshire8,2890.83×
Maine7,0440.77×
Delaware5,9320.84×
Montana5,0480.71×
South Dakota3,7440.64×
Vermont3,6670.82×
Alaska3,6490.67×
North Dakota3,5740.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moonlight (TV series) audience
BrandAffinityCategory
Home equity13.17×Home & Garden
Jab Tak Hai Jaan112.64×Movies & TV
Cryptic crossword50.01×Technology & Electronics
Personality18.31×Business & Career
Nia Jax23.29×Sports
Elsword24.23×Games
Wise Girl (film)120.41×Movies & TV
La rosa de Guadalupe9.85×Movies & TV
3D printing1.6×Technology & Electronics
Home staging3.12×Home & Garden
Maracaibo6.54×Travel & Leisure
Sutherland Shire32.73×Travel & Leisure
La Jolla4.99×Travel & Leisure
Anal gland15.67×Pets & Animals
Jiraiya16.17×Literature
Vivian Chow30.84×Music & Radio
Personalised Gifts2.25×Home & Garden
Noodle (Gorillaz)1.58×Music & Radio
Klezmer15.92×Music & Radio
Defeat Depression18.06×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moonlight (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.43
MindfulnessBALANCE1.35
CreativityOPEN1.22
Community OrientationOPEN1.21
Urban LifestyleOPEN1.18
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Moonlight (TV series)
CountryShare
United States23.8%
China10.8%
Brazil5.0%

See Moonlight (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Moonlight (TV series) have in United States?

Moonlight (TV series) has an estimated audience of 2,544,798 people in United States, concentrated in California and Texas.

What is the gender split and age of Moonlight (TV series) fans?

69.5% of Moonlight (TV series) fans are female, 30.5% are male, with an average age of 42.5 years.

Which brands do Moonlight (TV series) fans like most?

Moonlight (TV series) fans show strongest brand affinity for Home equity (13.17×), Jab Tak Hai Jaan (112.64×), and Cryptic crossword (50.01×) over the country average.

Where do Moonlight (TV series) fans live in United States?

Moonlight (TV series) fans in United States are most concentrated in California (reach 389,717), Texas (reach 249,300), and Florida (reach 189,769). These three regions account for the largest share of the active audience.

What other brands do Moonlight (TV series) fans also like?

Beyond Moonlight (TV series) itself, the audience over-indexes on Jab Tak Hai Jaan (112.64×), Cryptic crossword (50.01×), Personality (18.31×), and Nia Jax (23.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moonlight (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.