Moonlight (TV series) Audience in Germany
Moonlight (TV series) has an estimated audience of 323,012 people in Germany. 62.6% are female, 37.4% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Brian "Head" Welch, Hauptschule, Grimma, Mühlhausen, Rossmann.
The average Moonlight (TV series) fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Brian "Head" Welch, Hauptschule, Grimma, with strongest over-indexing on Brian "Head" Welch (60.8× the country average). Demographically, the Moonlight (TV series) audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Moonlight (TV series) fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 40.9 |
| Estimated audience size | 323,012 |
Audience persona
The typical Moonlight (TV series) fan in Germany is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Brian "Head" Welch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,051 | 1.15× |
| Bayern | 50,448 | 0.97× |
| Baden-Württemberg | 42,021 | 0.95× |
| Niedersachsen | 33,984 | 1.08× |
| Hessen | 29,212 | 1.19× |
| Berlin | 20,597 | 1.43× |
| Sachsen | 15,305 | 0.97× |
| Rheinland-Pfalz | 15,155 | 0.94× |
| Schleswig-Holstein | 11,791 | 1.02× |
| Sachsen-Anhalt | 9,139 | 1.09× |
| Brandenburg | 8,630 | 0.86× |
| Hamburg | 7,418 | 1.02× |
| Thüringen | 6,303 | 0.77× |
| Mecklenburg-Vorpommern | 4,411 | 0.72× |
| Saarland | 3,127 | 0.79× |
| Bremen | 2,967 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brian "Head" Welch | 60.8× | Music & Radio |
| Hauptschule | 20× | Kids & Family |
| Grimma | 20× | Travel & Leisure |
| Mühlhausen | 16.43× | Travel & Leisure |
| Rossmann | 1.73× | Shopping |
| Israel | 3.96× | Travel & Leisure |
| Moroccan riad | 11.5× | Politics & Society |
| Knauf Insulation | 20× | Business & Career |
| Esra Erol | 6.86× | Movies & TV |
| Ghost the Musical | 20.06× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Zagreb | 4.8× | Travel & Leisure |
| La rosa de Guadalupe | 17.31× | Movies & TV |
| Personalised Gifts | 2.03× | Home & Garden |
| Volvo V60 | 4.49× | Cars & Mobility |
| Hämatom | 18.92× | Music & Radio |
| Handmade Gifts | 1.8× | Kids & Family |
| Oracle Certification Program | 20× | Technology & Electronics |
| Wim Hof | 5.72× | Sports |
| Gov.uk | 4.43× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.44 |
| Design Affinity | PREMIUM | 1.33 |
| Creativity | OPEN | 1.31 |
| Tradition | CONSERVATISM | 1.28 |
| Travelling | THRILL | 1.27 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| China | 10.8% |
| Brazil | 5.0% |
See Moonlight (TV series) audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Moonlight (TV series) have in Germany?
Moonlight (TV series) has an estimated audience of 323,012 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Moonlight (TV series) fans?
62.6% of Moonlight (TV series) fans are female, 37.4% are male, with an average age of 40.9 years.
Which brands do Moonlight (TV series) fans like most?
Moonlight (TV series) fans show strongest brand affinity for Brian "Head" Welch (60.8×), Hauptschule (20×), and Grimma (20×) over the country average.
Where do Moonlight (TV series) fans live in Germany?
Moonlight (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,051), Bayern (reach 50,448), and Baden-Württemberg (reach 42,021). These three regions account for the largest share of the active audience.
What other brands do Moonlight (TV series) fans also like?
Beyond Moonlight (TV series) itself, the audience over-indexes on Hauptschule (20×), Grimma (20×), Mühlhausen (16.43×), and Rossmann (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moonlight (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.