Smallville Audience in Germany
Smallville has an estimated audience of 1,016,030 people in Germany. 61.2% are female, 38.8% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vixen (band), Barbie, Mandy Moore, Elektra (2005 film), Peacemaker.
The average Smallville fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vixen (band), Barbie, Mandy Moore, with strongest over-indexing on Vixen (band) (204.82× the country average). Demographically, the Smallville audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Smallville fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 32.4 |
| Estimated audience size | 1,016,030 |
Audience persona
The typical Smallville fan in Germany is more female, around 32.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Vixen (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 267,296 | 1.2× |
| Bayern | 148,535 | 0.91× |
| Baden-Württemberg | 132,340 | 0.95× |
| Niedersachsen | 103,998 | 1.05× |
| Hessen | 80,100 | 1.03× |
| Rheinland-Pfalz | 55,635 | 1.09× |
| Berlin | 49,448 | 1.09× |
| Sachsen | 43,589 | 0.87× |
| Schleswig-Holstein | 36,780 | 1.01× |
| Brandenburg | 31,213 | 0.99× |
| Sachsen-Anhalt | 26,157 | 0.99× |
| Thüringen | 23,397 | 0.9× |
| Hamburg | 20,148 | 0.88× |
| Mecklenburg-Vorpommern | 17,623 | 0.91× |
| Saarland | 13,803 | 1.11× |
| Bremen | 8,696 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vixen (band) | 204.82× | Music & Radio |
| Barbie | 17.21× | Movies & TV |
| Mandy Moore | 96.05× | Music & Radio |
| Elektra (2005 film) | 130.04× | Movies & TV |
| Peacemaker | 15.92× | Movies & TV |
| Jensen Ackles | 43.25× | Movies & TV |
| Hacksaw Ridge | 50.44× | Movies & TV |
| Sleepy Hollow (film) | 64.98× | Movies & TV |
| Prison Break | 26.18× | Movies & TV |
| Edward Scissorhands | 95.36× | Movies & TV |
| The Following | 103.79× | Movies & TV |
| Venom (band) | 27.23× | Music & Radio |
| Outlander (film) | 18.36× | Movies & TV |
| Van Helsing (film) | 36.56× | Movies & TV |
| The White Lotus | 9.55× | Movies & TV |
| Sandra Bullock | 17.45× | Movies & TV |
| Robert De Niro | 17.41× | Movies & TV |
| His Dark Materials | 45.22× | Movies & TV |
| Hemlock Grove (TV series) | 95.8× | Movies & TV |
| Young Justice (TV series) | 95.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.98 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Extroversion | THRILL | 1.36 |
| Early Adopter Mentality | POWER | 1.29 |
| Pet Ownership | JOY | 1.22 |
| Individualism | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| Brazil | 10.8% |
| Germany | 6.4% |
See Smallville audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Smallville have in Germany?
Smallville has an estimated audience of 1,016,030 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Smallville fans?
61.2% of Smallville fans are female, 38.8% are male, with an average age of 32.4 years.
Which brands do Smallville fans like most?
Smallville fans show strongest brand affinity for Vixen (band) (204.82×), Barbie (17.21×), and Mandy Moore (96.05×) over the country average.
Where do Smallville fans live in Germany?
Smallville fans in Germany are most concentrated in Nordrhein-Westfalen (reach 267,296), Bayern (reach 148,535), and Baden-Württemberg (reach 132,340). These three regions account for the largest share of the active audience.
What other brands do Smallville fans also like?
Beyond Smallville itself, the audience over-indexes on Barbie (17.21×), Mandy Moore (96.05×), Elektra (2005 film) (130.04×), and Peacemaker (15.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smallville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.