His Dark Materials Audience in Germany
His Dark Materials has an estimated audience of 280,460 people in Germany. 54.0% are female, 46.0% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexander Skarsgård, Al Pacino, James Marsden, Shadowhunters, Robert De Niro.
The average His Dark Materials fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexander Skarsgård, Al Pacino, James Marsden, with strongest over-indexing on Alexander Skarsgård (185.06× the country average). Demographically, the His Dark Materials audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of His Dark Materials fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.3 |
| Estimated audience size | 280,460 |
Audience persona
The typical His Dark Materials fan in Germany is balanced, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alexander Skarsgård.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,110 | 1.11× |
| Bayern | 41,968 | 0.93× |
| Baden-Württemberg | 36,659 | 0.96× |
| Niedersachsen | 28,524 | 1.05× |
| Hessen | 23,964 | 1.12× |
| Berlin | 15,100 | 1.2× |
| Rheinland-Pfalz | 14,596 | 1.04× |
| Sachsen | 13,127 | 0.95× |
| Schleswig-Holstein | 10,870 | 1.08× |
| Brandenburg | 8,341 | 0.96× |
| Hamburg | 6,684 | 1.05× |
| Sachsen-Anhalt | 6,198 | 0.85× |
| Thüringen | 6,185 | 0.87× |
| Mecklenburg-Vorpommern | 4,445 | 0.83× |
| Saarland | 3,241 | 0.94× |
| Bremen | 2,526 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexander Skarsgård | 185.06× | Movies & TV |
| Al Pacino | 111.95× | Movies & TV |
| James Marsden | 195.29× | Movies & TV |
| Shadowhunters | 247.07× | Movies & TV |
| Robert De Niro | 89.2× | Movies & TV |
| Whoopi Goldberg | 147.23× | Movies & TV |
| Mission: Impossible | 59.24× | Movies & TV |
| Scarface (1983 film) | 121.46× | Movies & TV |
| Sandra Oh | 157.47× | Movies & TV |
| The Sopranos | 71.19× | Movies & TV |
| Martin Scorsese | 85.77× | Movies & TV |
| The Mortal Instruments: City of Bones | 174.37× | Movies & TV |
| Christopher Nolan | 57.21× | Movies & TV |
| Suits (TV series) | 40.42× | Movies & TV |
| The Departed | 86.69× | Movies & TV |
| Quentin Tarantino | 46.84× | Movies & TV |
| Misery (film) | 89.3× | Movies & TV |
| Ghost (1990 film) | 40.78× | Movies & TV |
| The Wire | 73.2× | Movies & TV |
| Get Shorty (film) | 154.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.6 |
| Sustainability | BALANCE | 1.52 |
| Extroversion | THRILL | 1.34 |
| Tradition | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.28 |
| Pet Ownership | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Brazil | 9.1% |
| United Kingdom | 8.8% |
See His Dark Materials audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does His Dark Materials have in Germany?
His Dark Materials has an estimated audience of 280,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of His Dark Materials fans?
54.0% of His Dark Materials fans are female, 46.0% are male, with an average age of 41.3 years.
Which brands do His Dark Materials fans like most?
His Dark Materials fans show strongest brand affinity for Alexander Skarsgård (185.06×), Al Pacino (111.95×), and James Marsden (195.29×) over the country average.
Where do His Dark Materials fans live in Germany?
His Dark Materials fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,110), Bayern (reach 41,968), and Baden-Württemberg (reach 36,659). These three regions account for the largest share of the active audience.
What other brands do His Dark Materials fans also like?
Beyond His Dark Materials itself, the audience over-indexes on Al Pacino (111.95×), James Marsden (195.29×), Shadowhunters (247.07×), and Robert De Niro (89.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for His Dark Materials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.