Rascasse Audience Intelligence

His Dark Materials Audience in Germany

A data profile of the people who buy, follow and care about His Dark Materials in Germany — modelled from more than twelve digital signal sources. His Dark Materials has an estimated audience of 273,271 people in Germany.

#1153among Movie / TV Show / Series in Germany#3150in Movies & TV

The average His Dark Materials fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Skarsgård, Al Pacino, James Marsden, with strongest over-indexing on Alexander Skarsgård (185.06× the country average).

Demographically, the His Dark Materials audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical His Dark Materials fan in Germany is balanced, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Alexander Skarsgård.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the His Dark Materials profile in Germany.

Audience size
273K
in Germany
Gender
54.0%♀
46.0% male
Age
41.3
average years
Country rank
#18570
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of His Dark Materials viewers

54.0% are female, 46.0% are male, average age 41.3.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for His Dark Materials audience in Germany
MetricValue
Female54.0%
Male46.0%
Average age41.3
Estimated audience size273,271
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the His Dark Materials audience in Germany
Age bracketShare%
16-1919%
20-2913%
30-3918%
40-4927%
50+23%
Fig. 04

Worldwide distribution

6.4%

of the worldwide His Dark Materials audience comes from Germany.

Worldwide audience distribution share by country for His Dark Materials
CountryShare
United States20.3%
United Kingdom8.2%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the His Dark Materials audience in Germany is strongest.

Fig. 05

Top regions by affinity

His Dark Materials fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.15×
02Nordrhein-Westfalen~70K1.09×
03Schleswig-Holstein~10K1.09×
04Niedersachsen~30K1.06×
05Bremen~3K1.06×
06Hessen~20K1.05×
07Hamburg~7K1.05×
08Rheinland-Pfalz~10K1.02×
09Brandenburg~8K0.97×
10Saarland~3K0.97×
11Sachsen~10K0.95×
12Sachsen-Anhalt~7K0.95×
13Baden-Württemberg~40K0.92×
14Mecklenburg-Vorpommern~5K0.91×
15Thüringen~6K0.90×
16Bayern~40K0.89×
Fig. 06

Affinity by region

Affinity by region — His Dark Materials, Germany
0.89×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the His Dark Materials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for His Dark Materials audience
#·InterestCategoryAffinity×
01ShadowhuntersMovies & TV247.07×
02James MarsdenMovies & TV195.29×
03Alexander SkarsgårdMovies & TV185.06×
04The Mortal Instruments: City of BonesMovies & TV174.37×
05Sandra OhMovies & TV157.47×
06Whoopi GoldbergMovies & TV147.23×
07Oz the Great and PowerfulMovies & TV142.86×
08Scarface (1983 film)Movies & TV121.46×
09Al PacinoMovies & TV111.95×
10Misery (film)Movies & TV89.30×
11Robert De NiroMovies & TV89.20×
12The DepartedMovies & TV86.69×
13Martin ScorseseMovies & TV85.77×
14Once Upon a Time in AmericaMovies & TV81.58×
15The WireMovies & TV73.20×
16The SopranosMovies & TV71.19×
17Mission: ImpossibleMovies & TV59.24×
18Christopher NolanMovies & TV57.21×
19Quentin TarantinoMovies & TV46.84×
20Suits (TV series)Movies & TV40.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the His Dark Materials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by His Dark Materials audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.64×
Urban LifestyleOPEN2.05×
PatriotismCONSERVATISM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by His Dark Materials audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
Sports ActivityPOWER0.91×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does His Dark Materials have in Germany?

His Dark Materials has an estimated audience of 273,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of His Dark Materials viewers?

54.0% of His Dark Materials fans are female, 46.0% are male, with an average age of 41.3 years.

03

Which brands do His Dark Materials fans like most?

His Dark Materials fans show strongest brand affinity for Alexander Skarsgård (185.06×), Al Pacino (111.95×), and James Marsden (195.29×) over the country average.

04

Where do His Dark Materials fans live in Germany?

His Dark Materials fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do His Dark Materials fans also like?

Beyond His Dark Materials itself, the audience over-indexes on Al Pacino (111.95×), James Marsden (195.29×), Shadowhunters (247.07×), and Robert De Niro (89.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See His Dark Materials audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for His Dark Materials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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