Rascasse Audience Intelligence

Mission: Impossible Audience in Germany

A data profile of the people who buy, follow and care about Mission: Impossible in Germany — modelled from more than twelve digital signal sources. Mission: Impossible has an estimated audience of 2,897,827 people in Germany.

#48among Movie / TV Show / Series in Germany#156in Movies & TV

The average Mission: Impossible fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The One (2001 film), Upgrade, Interstellar (film), with strongest over-indexing on The One (2001 film) (79.12× the country average).

Demographically, the Mission: Impossible audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mission: Impossible fan in Germany is more male, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for The One (2001 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mission: Impossible profile in Germany.

Audience size
2.9M
in Germany
Gender
41.2%♀
58.8% male
Age
42.7
average years
Country rank
#2217
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mission: Impossible viewers

41.2% are female, 58.8% are male, average age 42.7.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Mission: Impossible audience in Germany
MetricValue
Female41.2%
Male58.8%
Average age42.7
Estimated audience size2,897,827
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Mission: Impossible audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3924%
40-4926%
50+25%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Mission: Impossible audience comes from Germany.

Worldwide audience distribution share by country for Mission: Impossible
CountryShare
United States24.5%
India10.5%
Germany10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mission: Impossible audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mission: Impossible fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K1.09×
02Nordrhein-Westfalen~600K1.05×
03Niedersachsen~300K1.05×
04Brandenburg~90K1.04×
05Bayern~500K1.03×
06Hessen~200K1.03×
07Sachsen~100K1.02×
08Rheinland-Pfalz~100K1.01×
09Sachsen-Anhalt~70K1.01×
10Baden-Württemberg~400K1.00×
11Thüringen~70K1.00×
12Berlin~100K0.99×
13Hamburg~60K0.97×
14Mecklenburg-Vorpommern~50K0.94×
15Saarland~30K0.90×
16Bremen~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Mission: Impossible, Germany
0.88×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mission: Impossible audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mission: Impossible audience
#·InterestCategoryAffinity×
01The One (2001 film)Movies & TV79.12×
02Wonder Woman (2017 film)Movies & TV75.19×
03SkyfallMovies & TV64.45×
04James MarsdenMovies & TV60.78×
05Die HardMovies & TV59.30×
06Nathalie EmmanuelMovies & TV57.64×
07Alexander SkarsgårdMovies & TV52.05×
08Mr. MercedesMovies & TV47.54×
09The Handmaid's TaleMovies & TV46.34×
10Me Before YouMovies & TV43.90×
11UpgradeTravel & Leisure43.28×
12Mission: Impossible (film series)Movies & TV43.01×
13Interstellar (film)Movies & TV41.28×
14Julia RobertsMovies & TV32.55×
15Helen MirrenMovies & TV30.66×
16Oblivion (2013 film)Movies & TV28.26×
17Robert De NiroMovies & TV27.83×
18Tom HardyMovies & TV27.61×
19DuneMovies & TV24.14×
20Jason StathamMovies & TV23.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mission: Impossible audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mission: Impossible audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.18×
Early Adopter MentalityPOWER1.14×
Sports ActivityPOWER1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mission: Impossible audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.70×
Community OrientationOPEN0.72×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mission: Impossible have in Germany?

Mission: Impossible has an estimated audience of 2,897,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mission: Impossible viewers?

41.2% of Mission: Impossible fans are female, 58.8% are male, with an average age of 42.7 years.

03

Which brands do Mission: Impossible fans like most?

Mission: Impossible fans show strongest brand affinity for The One (2001 film) (79.12×), Upgrade (43.28×), and Interstellar (film) (41.28×) over the country average.

04

Where do Mission: Impossible fans live in Germany?

Mission: Impossible fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mission: Impossible fans also like?

Beyond Mission: Impossible itself, the audience over-indexes on Upgrade (43.28×), Interstellar (film) (41.28×), Mission: Impossible (film series) (43.01×), and Wonder Woman (2017 film) (75.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Mission: Impossible audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mission: Impossible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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