Me Before You Audience in Germany
Me Before You has an estimated audience of 430,002 people in Germany. 35.7% are female, 64.3% are male, average age 29.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Teleman, Sarah Dessen, The Perks of Being a Wallflower (film), Everything Everything, Jean-Paul Sartre.
The average Me Before You fan in Germany is 29.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Teleman, Sarah Dessen, The Perks of Being a Wallflower (film), with strongest over-indexing on Teleman (249.34× the country average). Demographically, the Me Before You audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Me Before You fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 29.4 |
| Estimated audience size | 430,002 |
Audience persona
The typical Me Before You fan in Germany is more male, around 29.4 years old, with strong Sustainability tendencies and a notable affinity for Teleman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,548 | 1.02× |
| Bayern | 114,441 | 0.99× |
| Baden-Württemberg | 97,045 | 0.99× |
| Niedersachsen | 74,686 | 1.07× |
| Hessen | 48,851 | 0.89× |
| Sachsen | 41,040 | 1.17× |
| Rheinland-Pfalz | 36,296 | 1.01× |
| Schleswig-Holstein | 26,037 | 1.01× |
| Brandenburg | 24,112 | 1.08× |
| Berlin | 24,090 | 0.75× |
| Sachsen-Anhalt | 21,622 | 1.16× |
| Thüringen | 21,284 | 1.16× |
| Mecklenburg-Vorpommern | 15,941 | 1.16× |
| Hamburg | 14,389 | 0.89× |
| Saarland | 7,648 | 0.87× |
| Bremen | 4,747 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Teleman | 249.34× | Music & Radio |
| Sarah Dessen | 1086.31× | Literature |
| The Perks of Being a Wallflower (film) | 163.96× | Movies & TV |
| Everything Everything | 249.34× | Music & Radio |
| Jean-Paul Sartre | 164.56× | Literature |
| Eraser | 86.5× | Movies & TV |
| Pencil | 44.26× | Home & Garden |
| Handwriting | 54.33× | Kids & Family |
| Vestiaire Collective | 49.67× | Fashion & Accessoires |
| Thredup | 132.14× | Fashion & Accessoires |
| Oscar Niemeyer | 113.22× | Arts & Culture |
| John Green (author) | 96.4× | Literature |
| Snapfish | 75.58× | Internet & Social Media |
| Issey Miyake Parfums | 103.93× | Beauty & Wellness |
| Thomas Gottschalk | 9.19× | Movies & TV |
| Esri | 146.7× | Technology & Electronics |
| colleen hoover | 32.09× | Literature |
| Geographic information system | 58.85× | Technology & Electronics |
| Calligraphy | 22.95× | Arts & Culture |
| José Saramago | 168.38× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.36 |
| Urban Lifestyle | OPEN | 1.38 |
| Creativity | OPEN | 1.33 |
| Family Orientation | CONSERVATISM | 1.33 |
| Individualism | JOY | 1.31 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| India | 10.0% |
| United Kingdom | 5.4% |
See Me Before You audiences in other countries
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Frequently asked questions
How many fans does Me Before You have in Germany?
Me Before You has an estimated audience of 430,002 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Me Before You fans?
35.7% of Me Before You fans are female, 64.3% are male, with an average age of 29.4 years.
Which brands do Me Before You fans like most?
Me Before You fans show strongest brand affinity for Teleman (249.34×), Sarah Dessen (1086.31×), and The Perks of Being a Wallflower (film) (163.96×) over the country average.
Where do Me Before You fans live in Germany?
Me Before You fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,548), Bayern (reach 114,441), and Baden-Württemberg (reach 97,045). These three regions account for the largest share of the active audience.
What other brands do Me Before You fans also like?
Beyond Me Before You itself, the audience over-indexes on Sarah Dessen (1086.31×), The Perks of Being a Wallflower (film) (163.96×), Everything Everything (249.34×), and Jean-Paul Sartre (164.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Me Before You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.