A data profile of the people who buy, follow and care about Me Before You in Germany — modelled from more than twelve digital signal sources. Me Before You has an estimated audience of 730,804 people in Germany.
The average Me Before You fan in Germany is 29.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Teleman, Sarah Dessen, The Perks of Being a Wallflower (film), with strongest over-indexing on Teleman (249.34× the country average).
Demographically, the Me Before You audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Me Before You fan in Germany is more male, around 29.4 years old, with strong Risk Appetite tendencies and a notable affinity for Teleman.
The key figures that characterise the Me Before You profile in Germany.
35.7% are female, 64.3% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 29.4 |
| Estimated audience size | 730,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Me Before You audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.9% |
| India | 10.9% |
| Germany | 6.3% |
Where the Me Before You audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~20K | 1.17× | |
| 02 | Thüringen | ~20K | 1.16× | |
| 03 | Sachsen | ~40K | 1.12× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.12× | |
| 05 | Brandenburg | ~20K | 1.08× | |
| 06 | Niedersachsen | ~70K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.02× | |
| 08 | Schleswig-Holstein | ~30K | 1.00× | |
| 09 | Bayern | ~100K | 0.99× | |
| 10 | Rheinland-Pfalz | ~40K | 0.99× | |
| 11 | Baden-Württemberg | ~100K | 0.97× | |
| 12 | Saarland | ~8K | 0.93× | |
| 13 | Hessen | ~50K | 0.92× | |
| 14 | Hamburg | ~10K | 0.88× | |
| 15 | Bremen | ~5K | 0.88× | |
| 16 | Berlin | ~30K | 0.85× |
The strongest cross-interests of the Me Before You audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarah Dessen | Literature | 1086.31× | ||
| 02 | Teleman | Music & Radio | 249.34× | ||
| 03 | Everything Everything | Music & Radio | 249.34× | ||
| 04 | Jean-Paul Sartre | Literature | 164.56× | ||
| 05 | The Perks of Being a Wallflower (film) | Movies & TV | 163.96× | ||
| 06 | Esri | Technology & Electronics | 146.70× | ||
| 07 | Thredup | Fashion & Accessoires | 132.14× | ||
| 08 | Oscar Niemeyer | Arts & Culture | 113.22× | ||
| 09 | Issey Miyake Parfums | Beauty & Wellness | 103.93× | ||
| 10 | Eraser | Movies & TV | 86.50× | ||
| 11 | Snapfish | Internet & Social Media | 75.58× | ||
| 12 | Geographic information system | Technology & Electronics | 58.85× | ||
| 13 | Handwriting | Kids & Family | 54.33× | ||
| 14 | Vestiaire Collective | Fashion & Accessoires | 49.67× | ||
| 15 | Pencil | Home & Garden | 44.26× | ||
| 16 | colleen hoover | Literature | 32.09× | ||
| 17 | Calligraphy | Arts & Culture | 22.95× | ||
| 18 | Sarah Connor | Music & Radio | 15.57× | ||
| 19 | The Masked Singer | Movies & TV | 15.57× | ||
| 20 | Thomas Gottschalk | Movies & TV | 9.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.81× | |
| Sports Activity | POWER | 2.30× | |
| Career Orientation | POWER | 2.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.53× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Family Orientation | CONSERVATISM | 0.80× |
Me Before You has an estimated audience of 730,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
35.7% of Me Before You fans are female, 64.3% are male, with an average age of 29.4 years.
Me Before You fans show strongest brand affinity for Teleman (249.34×), Sarah Dessen (1086.31×), and The Perks of Being a Wallflower (film) (163.96×) over the country average.
Me Before You fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Me Before You itself, the audience over-indexes on Sarah Dessen (1086.31×), The Perks of Being a Wallflower (film) (163.96×), Everything Everything (249.34×), and Jean-Paul Sartre (164.56×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Me Before You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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