Rascasse Audience Intelligence

Eraser Audience in Germany

A data profile of the people who buy, follow and care about Eraser in Germany — modelled from more than twelve digital signal sources. Eraser has an estimated audience of 323,549 people in Germany.

#982among Movie / TV Show / Series in Germany#2741in Movies & TV

The average Eraser fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Me Before You, Wristband, Faber-Castell, with strongest over-indexing on Me Before You (86.5× the country average).

Demographically, the Eraser audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eraser fan in Germany is more female, around 38.3 years old, with strong Individualism tendencies and a notable affinity for Me Before You.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eraser profile in Germany.

Audience size
324K
in Germany
Gender
68.5%♀
31.5% male
Age
38.3
average years
Country rank
#16415
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eraser viewers

68.5% are female, 31.5% are male, average age 38.3.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Eraser audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age38.3
Estimated audience size323,549
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Eraser audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3925%
40-4921%
50+15%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Eraser audience comes from Germany.

Worldwide audience distribution share by country for Eraser
CountryShare
United States23.5%
India9.8%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eraser audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eraser fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~4K1.11×
02Baden-Württemberg~50K1.10×
03Nordrhein-Westfalen~80K1.09×
04Niedersachsen~30K1.09×
05Bremen~3K1.09×
06Hessen~30K1.04×
07Rheinland-Pfalz~20K1.04×
08Bayern~50K1.02×
09Schleswig-Holstein~10K0.99×
10Berlin~10K0.98×
11Sachsen-Anhalt~8K0.96×
12Hamburg~7K0.96×
13Thüringen~8K0.95×
14Sachsen~10K0.93×
15Brandenburg~9K0.89×
16Mecklenburg-Vorpommern~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Eraser, Germany
0.84×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eraser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eraser audience
#·InterestCategoryAffinity×
01WristbandFashion & Accessoires210.16×
02Me Before YouMovies & TV86.50×
03Gas JeansFashion & Accessoires84.64×
04Faber-CastellBusiness & Career55.68×
05Pencil caseKids & Family39.82×
06MoleskineBusiness & Career28.12×
07Krämer PferdesportSports13.61×
08Office suppliesBusiness & Career10.67×
09MujiHome & Garden8.61×
10DiaryKids & Family7.77×
11Non-alcoholic beverageFood & Beverages5.26×
12Picture bookLiterature5.12×
13DrawingHome & Garden4.04×
14Millie Bobby BrownMovies & TV3.74×
15HugendubelShopping3.06×
16SupermanMovies & TV2.73×
17NatureHome & Garden1.94×
18FamilyKids & Family1.76×
19TagesschauMovies & TV1.71×
20Harry PotterMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eraser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eraser audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.75×
Convenience OrientationPREMIUM1.73×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eraser audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Sports ActivityPOWER0.88×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eraser have in Germany?

Eraser has an estimated audience of 323,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eraser viewers?

68.5% of Eraser fans are female, 31.5% are male, with an average age of 38.3 years.

03

Which brands do Eraser fans like most?

Eraser fans show strongest brand affinity for Me Before You (86.5×), Wristband (210.16×), and Faber-Castell (55.68×) over the country average.

04

Where do Eraser fans live in Germany?

Eraser fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Eraser fans also like?

Beyond Eraser itself, the audience over-indexes on Wristband (210.16×), Faber-Castell (55.68×), Office supplies (10.67×), and Diary (7.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Eraser audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eraser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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