Eraser Audience in Germany
Eraser has an estimated audience of 229,800 people in Germany. 68.5% are female, 31.5% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Me Before You, Wristband, Faber-Castell, Harry Potter, Office supplies.
The average Eraser fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Me Before You, Wristband, Faber-Castell, with strongest over-indexing on Me Before You (172.05× the country average). Demographically, the Eraser audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Eraser fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 38.3 |
| Estimated audience size | 229,800 |
Audience persona
The typical Eraser fan in Germany is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Me Before You.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,765 | 1.14× |
| Bayern | 54,844 | 1.05× |
| Baden-Württemberg | 50,114 | 1.13× |
| Niedersachsen | 36,264 | 1.15× |
| Hessen | 24,940 | 1.01× |
| Rheinland-Pfalz | 17,477 | 1.07× |
| Sachsen | 14,853 | 0.93× |
| Berlin | 14,331 | 0.99× |
| Schleswig-Holstein | 11,765 | 1.01× |
| Brandenburg | 8,630 | 0.86× |
| Hamburg | 7,483 | 1.02× |
| Thüringen | 7,246 | 0.87× |
| Sachsen-Anhalt | 7,108 | 0.84× |
| Mecklenburg-Vorpommern | 4,986 | 0.8× |
| Saarland | 3,977 | 1× |
| Bremen | 3,156 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Me Before You | 172.05× | Movies & TV |
| Wristband | 170.73× | Fashion & Accessoires |
| Faber-Castell | 39.06× | Business & Career |
| Harry Potter | 2.35× | Movies & TV |
| Office supplies | 7.99× | Business & Career |
| Do it yourself (DIY) | 2.66× | Home & Garden |
| Superman | 3.45× | Movies & TV |
| Art exhibition | 4.47× | Arts & Culture |
| Tagesschau | 2.18× | Movies & TV |
| Gas Jeans | 74.45× | Fashion & Accessoires |
| Krämer Pferdesport | 15.32× | Sports |
| Etsy | 3.64× | Fashion & Accessoires |
| Diary | 5.38× | Kids & Family |
| Livemusic | 3.31× | Music & Radio |
| Millie Bobby Brown | 4.52× | Movies & TV |
| Sotheby's | 14.87× | Business & Career |
| Picture book | 4.09× | Literature |
| Spiegel Online | 2.02× | News |
| Non-fiction books | 4.71× | Literature |
| Gourmet Foods | 5.08× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.2 |
| DIY Mentality | THRILL | 1.78 |
| Sustainability | BALANCE | 1.68 |
| Individualism | JOY | 1.68 |
| Urban Lifestyle | OPEN | 1.65 |
| Convenience Orientation | PREMIUM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| India | 10.2% |
| Philippines | 4.7% |
See Eraser audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Eraser have in Germany?
Eraser has an estimated audience of 229,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eraser fans?
68.5% of Eraser fans are female, 31.5% are male, with an average age of 38.3 years.
Which brands do Eraser fans like most?
Eraser fans show strongest brand affinity for Me Before You (172.05×), Wristband (170.73×), and Faber-Castell (39.06×) over the country average.
Where do Eraser fans live in Germany?
Eraser fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,765), Bayern (reach 54,844), and Baden-Württemberg (reach 50,114). These three regions account for the largest share of the active audience.
What other brands do Eraser fans also like?
Beyond Eraser itself, the audience over-indexes on Wristband (170.73×), Faber-Castell (39.06×), Harry Potter (2.35×), and Office supplies (7.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eraser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.