Faber-Castell Audience in Germany
Faber-Castell has an estimated audience of 409,567 people in Germany. 61.4% are female, 38.6% are male, average age 36.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Writing implement, Eraser, Pencil, Stationery, Scrapbooking.
The average Faber-Castell fan in Germany is 36.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Writing implement, Eraser, Pencil, with strongest over-indexing on Writing implement (35.61× the country average). Demographically, the Faber-Castell audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Pens
Demographics of Faber-Castell fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 36.5 |
| Estimated audience size | 409,567 |
Audience persona
The typical Faber-Castell fan in Germany is more female, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Writing implement.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 137,355 | 2.09× |
| Nordrhein-Westfalen | 83,195 | 0.93× |
| Baden-Württemberg | 61,837 | 1.11× |
| Niedersachsen | 35,530 | 0.89× |
| Hessen | 32,787 | 1.05× |
| Sachsen | 20,262 | 1.01× |
| Rheinland-Pfalz | 18,220 | 0.89× |
| Berlin | 18,098 | 0.99× |
| Schleswig-Holstein | 13,335 | 0.91× |
| Thüringen | 11,419 | 1.09× |
| Brandenburg | 11,261 | 0.89× |
| Hamburg | 9,225 | 1× |
| Sachsen-Anhalt | 8,504 | 0.8× |
| Mecklenburg-Vorpommern | 6,100 | 0.78× |
| Saarland | 3,855 | 0.77× |
| Bremen | 2,866 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Writing implement | 35.61× | Literature |
| Eraser | 55.68× | Movies & TV |
| Pencil | 24.61× | Home & Garden |
| Stationery | 12.84× | Technology & Electronics |
| Scrapbooking | 11.57× | Kids & Family |
| Pelikan | 38.36× | Business & Career |
| Pen | 19.02× | Kids & Family |
| Paper craft | 13.13× | Kids & Family |
| FRITZ!Box | 5.55× | Technology & Electronics |
| Fountain pen | 48.56× | Kids & Family |
| Watercolor Artist | 18.33× | Arts & Culture |
| Picture book | 6.18× | Literature |
| Diary | 7.42× | Kids & Family |
| Calligraphy | 12.5× | Arts & Culture |
| Bauhaus | 3.09× | Shopping |
| Cardmaking | 9.97× | Kids & Family |
| Edding | 20.21× | Business & Career |
| The Art of Painting | 36.49× | Arts & Culture |
| Figure drawing | 17.58× | Arts & Culture |
| Music | 1.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Convenience Orientation | PREMIUM | 1.73 |
| DIY Mentality | THRILL | 1.72 |
| Indulgence | JOY | 1.61 |
| Tradition | CONSERVATISM | 1.55 |
| Design Affinity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.6% |
| Germany | 10.9% |
| United States | 8.8% |
See Faber-Castell audiences in other countries
More Pens audiences in Germany
- Pelikan (250,308)
- Lamy (184,456)
- Staedtler (71,435)
- Schwan-Stabilo (45,517)
- Pentel (20,733)
Frequently asked questions
How many fans does Faber-Castell have in Germany?
Faber-Castell has an estimated audience of 409,567 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Faber-Castell fans?
61.4% of Faber-Castell fans are female, 38.6% are male, with an average age of 36.5 years.
Which brands do Faber-Castell fans like most?
Faber-Castell fans show strongest brand affinity for Writing implement (35.61×), Eraser (55.68×), and Pencil (24.61×) over the country average.
Where do Faber-Castell fans live in Germany?
Faber-Castell fans in Germany are most concentrated in Bayern (reach 137,355), Nordrhein-Westfalen (reach 83,195), and Baden-Württemberg (reach 61,837). These three regions account for the largest share of the active audience.
What other brands do Faber-Castell fans also like?
Beyond Faber-Castell itself, the audience over-indexes on Eraser (55.68×), Pencil (24.61×), Stationery (12.84×), and Scrapbooking (11.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Faber-Castell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.