Rascasse Audience Intelligence

Paper craft Audience in Germany

A data profile of the people who buy, follow and care about Paper craft in Germany — modelled from more than twelve digital signal sources. Paper craft has an estimated audience of 1,908,481 people in Germany.

#2016among Topic in Germany#103in Kids & Family

The average Paper craft fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Office supplies, Hugendubel, Etsy, with strongest over-indexing on Office supplies (21.79× the country average).

Demographically, the Paper craft audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paper craft fan in Germany is more female, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Office supplies.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paper craft profile in Germany.

Audience size
1.9M
in Germany
Gender
81.9%♀
18.1% male
Age
36.8
average years
Country rank
#3516
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paper craft fans

81.9% are female, 18.1% are male, average age 36.8.

Fig. 02

Gender split

81.9%
Female
18.1%
Male
Demographic split for Paper craft audience in Germany
MetricValue
Female81.9%
Male18.1%
Average age36.8
Estimated audience size1,908,481
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Paper craft audience in Germany
Age bracketShare%
16-1927%
20-2918%
30-3920%
40-4921%
50+14%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Paper craft audience comes from Germany.

Worldwide audience distribution share by country for Paper craft
CountryShare
United States22.5%
Japan8.4%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paper craft audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paper craft fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.27×
02Baden-Württemberg~300K1.13×
03Saarland~30K1.09×
04Mecklenburg-Vorpommern~40K1.03×
05Sachsen~90K1.01×
06Bayern~300K1.00×
07Berlin~80K0.99×
08Thüringen~50K0.99×
09Nordrhein-Westfalen~400K0.96×
10Niedersachsen~200K0.95×
11Rheinland-Pfalz~90K0.95×
12Sachsen-Anhalt~50K0.93×
13Schleswig-Holstein~60K0.92×
14Brandenburg~50K0.92×
15Hessen~100K0.91×
16Hamburg~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Paper craft, Germany
0.87×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paper craft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paper craft audience
#·InterestCategoryAffinity×
01Office suppliesBusiness & Career21.79×
02Faber-CastellBusiness & Career13.13×
03Portrait paintingArts & Culture8.22×
04Watercolor paintingArts & Culture6.06×
05Christmas decorationHome & Garden5.94×
06Oil paintingArts & Culture5.83×
07Unique GiftsShopping5.72×
08DiaryKids & Family5.45×
09EtsyFashion & Accessoires5.18×
10Abstract artArts & Culture5.01×
11Picture bookLiterature4.92×
12Crime fictionLiterature4.88×
13HugendubelShopping4.77×
14Non-fiction booksLiterature4.66×
15PastryFood & Beverages3.59×
16Child developmentBusiness & Career3.39×
17KitchenwareHome & Garden3.38×
18Do it yourself (DIY)Home & Garden3.11×
19IKEAHome & Garden1.93×
20Harry PotterMovies & TV1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paper craft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paper craft audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.56×
Quality AwarenessPREMIUM2.35×
DIY MentalityTHRILL2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paper craft audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Price SensitivityPREMIUM0.91×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paper craft have in Germany?

Paper craft has an estimated audience of 1,908,481 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paper craft fans?

81.9% of Paper craft fans are female, 18.1% are male, with an average age of 36.8 years.

03

Which brands do Paper craft fans like most?

Paper craft fans show strongest brand affinity for Office supplies (21.79×), Hugendubel (4.77×), and Etsy (5.18×) over the country average.

04

Where do Paper craft fans live in Germany?

Paper craft fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Paper craft fans also like?

Beyond Paper craft itself, the audience over-indexes on Hugendubel (4.77×), Etsy (5.18×), Do it yourself (DIY) (3.11×), and Unique Gifts (5.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Paper craft audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paper craft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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