Paper craft Audience in Germany
Paper craft has an estimated audience of 1,908,481 people in Germany. 81.9% are female, 18.1% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Progressive rock, Product design, Saving, Natural rubber.
The average Paper craft fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Progressive rock, Product design, with strongest over-indexing on Artistic inspiration (1.95× the country average). Demographically, the Paper craft audience skews more female with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Paper craft fans
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 36.8 |
| Estimated audience size | 1,908,481 |
Audience persona
The typical Paper craft fan in Germany is more female, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 421,036 | 1.01× |
| Bayern | 335,396 | 1.09× |
| Baden-Württemberg | 308,456 | 1.18× |
| Niedersachsen | 174,960 | 0.94× |
| Hessen | 119,737 | 0.82× |
| Sachsen | 105,954 | 1.13× |
| Berlin | 90,766 | 1.06× |
| Rheinland-Pfalz | 74,721 | 0.78× |
| Schleswig-Holstein | 59,255 | 0.86× |
| Brandenburg | 50,939 | 0.86× |
| Mecklenburg-Vorpommern | 43,249 | 1.19× |
| Sachsen-Anhalt | 39,050 | 0.79× |
| Thüringen | 35,741 | 0.73× |
| Bremen | 28,542 | 1.75× |
| Hamburg | 28,074 | 0.65× |
| Saarland | 26,555 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.95× | Arts & Culture |
| Progressive rock | 2.23× | Music & Radio |
| Product design | 2.04× | Business & Career |
| Saving | 1.56× | Business & Career |
| Natural rubber | 2.49× | Cars & Mobility |
| Information sensitivity | 3.88× | Technology & Electronics |
| Cachorro | 2.47× | Pets & Animals |
| Nurse education | 1.71× | Kids & Family |
| Ipekyol | 2.59× | Shopping |
| Google Photos | 1.78× | Technology & Electronics |
| Celtic punk | 5.19× | Music & Radio |
| Golem | 1.87× | Technology & Electronics |
| Strategic human resource planning | 5.61× | Business & Career |
| Ireen Sheer | 1.55× | Music & Radio |
| Braun Büffel | 4.91× | Fashion & Accessoires |
| Solo climbing | 2.06× | Sports |
| Mülheim | 1.8× | Travel & Leisure |
| Krasnodar | 4.18× | Travel & Leisure |
| Paul Dano | 2.3× | Movies & TV |
| Hatten | 2.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.53 |
| Sustainability | BALANCE | 1.98 |
| Design Affinity | PREMIUM | 1.91 |
| Urban Lifestyle | OPEN | 1.8 |
| Creativity | OPEN | 1.79 |
| Sports Activity | POWER | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 8.4% |
| Germany | 6.6% |
See Paper craft audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Paper craft have in Germany?
Paper craft has an estimated audience of 1,908,481 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paper craft fans?
81.9% of Paper craft fans are female, 18.1% are male, with an average age of 36.8 years.
Which brands do Paper craft fans like most?
Paper craft fans show strongest brand affinity for Artistic inspiration (1.95×), Progressive rock (2.23×), and Product design (2.04×) over the country average.
Where do Paper craft fans live in Germany?
Paper craft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 421,036), Bayern (reach 335,396), and Baden-Württemberg (reach 308,456). These three regions account for the largest share of the active audience.
What other brands do Paper craft fans also like?
Beyond Paper craft itself, the audience over-indexes on Progressive rock (2.23×), Product design (2.04×), Saving (1.56×), and Natural rubber (2.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paper craft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.