Portrait painting Audience in Germany
Portrait painting has an estimated audience of 1,081,817 people in Germany. 61.4% are female, 38.6% are male, average age 30.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Watercolor painting, Digital illustration, Oil painting, Superman, Sketchbook.
The average Portrait painting fan in Germany is 30.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Watercolor painting, Digital illustration, Oil painting, with strongest over-indexing on Watercolor painting (15.87× the country average). Demographically, the Portrait painting audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Portrait painting fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 30.8 |
| Estimated audience size | 1,081,817 |
Audience persona
The typical Portrait painting fan in Germany is more female, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Watercolor painting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 163,254 | 0.94× |
| Nordrhein-Westfalen | 154,661 | 0.65× |
| Baden-Württemberg | 94,855 | 0.64× |
| Hessen | 86,344 | 1.05× |
| Berlin | 65,330 | 1.35× |
| Niedersachsen | 55,952 | 0.53× |
| Rheinland-Pfalz | 40,711 | 0.75× |
| Sachsen | 30,215 | 0.57× |
| Thüringen | 27,062 | 0.98× |
| Brandenburg | 26,680 | 0.8× |
| Sachsen-Anhalt | 26,282 | 0.94× |
| Schleswig-Holstein | 25,638 | 0.66× |
| Mecklenburg-Vorpommern | 24,216 | 1.17× |
| Saarland | 24,073 | 1.81× |
| Bremen | 22,550 | 2.44× |
| Hamburg | 17,545 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Watercolor painting | 15.87× | Arts & Culture |
| Digital illustration | 16.62× | Arts & Culture |
| Oil painting | 16.62× | Arts & Culture |
| Superman | 8.8× | Movies & TV |
| Sketchbook | 29.8× | Literature |
| Abstract art | 13.11× | Arts & Culture |
| Art exhibition | 10.82× | Arts & Culture |
| Contemporary art | 8.82× | Arts & Culture |
| Paint | 12.15× | Home & Garden |
| Digital painting | 22.22× | Arts & Culture |
| Art Collecting | 19.87× | Arts & Culture |
| Digital art | 10.67× | Arts & Culture |
| Modern art | 7.43× | Arts & Culture |
| Anime convention | 9.62× | Literature |
| Anime and manga fandom | 8.5× | Literature |
| Cat play and toys | 7.96× | Pets & Animals |
| Acrylic paint | 15.5× | Arts & Culture |
| Watercolor Artist | 23.42× | Arts & Culture |
| Dog health | 6.58× | Pets & Animals |
| Sketch (drawing) | 20.29× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.88 |
| Pet Ownership | JOY | 1.88 |
| Urban Lifestyle | OPEN | 1.74 |
| LGBTQ+ Identity | OPEN | 1.64 |
| Travelling | THRILL | 1.5 |
| Mindfulness | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.4% |
| United States | 16.0% |
| Japan | 12.8% |
See Portrait painting audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Portrait painting have in Germany?
Portrait painting has an estimated audience of 1,081,817 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Portrait painting fans?
61.4% of Portrait painting fans are female, 38.6% are male, with an average age of 30.8 years.
Which brands do Portrait painting fans like most?
Portrait painting fans show strongest brand affinity for Watercolor painting (15.87×), Digital illustration (16.62×), and Oil painting (16.62×) over the country average.
Where do Portrait painting fans live in Germany?
Portrait painting fans in Germany are most concentrated in Bayern (reach 163,254), Nordrhein-Westfalen (reach 154,661), and Baden-Württemberg (reach 94,855). These three regions account for the largest share of the active audience.
What other brands do Portrait painting fans also like?
Beyond Portrait painting itself, the audience over-indexes on Digital illustration (16.62×), Oil painting (16.62×), Superman (8.8×), and Sketchbook (29.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Portrait painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.