Modern art Audience in Germany
A data profile of the people who buy, follow and care about Modern art in Germany — modelled from more than twelve digital signal sources. Modern art has an estimated audience of 8,013,008 people in Germany.
The average Modern art fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Art exhibition, Contemporary art, Digital illustration, with strongest over-indexing on Art exhibition (6.18× the country average).
Demographically, the Modern art audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Modern art fan in Germany is more female, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Art exhibition.
At a glance
The key figures that characterise the Modern art profile in Germany.
Search interest · 12-month trend
Demographics of Modern art fans
61.3% are female, 38.7% are male, average age 37.6.
Gender split
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 37.6 |
| Estimated audience size | 8,013,008 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Modern art audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
Geography
Where the Modern art audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~500K | 1.27× | |
| 02 | Bayern | ~1.5M | 1.17× | |
| 03 | Baden-Württemberg | ~1M | 1.08× | |
| 04 | Rheinland-Pfalz | ~400K | 1.08× | |
| 05 | Hessen | ~700K | 1.07× | |
| 06 | Hamburg | ~200K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~2M | 1.05× | |
| 08 | Sachsen | ~400K | 1.02× | |
| 09 | Saarland | ~100K | 1.02× | |
| 10 | Bremen | ~70K | 1.01× | |
| 11 | Brandenburg | ~200K | 0.99× | |
| 12 | Niedersachsen | ~800K | 0.98× | |
| 13 | Schleswig-Holstein | ~300K | 0.98× | |
| 14 | Thüringen | ~200K | 0.84× | |
| 15 | Sachsen-Anhalt | ~200K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~100K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Modern art audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 6.18× | ||
| 02 | Digital illustration | Arts & Culture | 6.00× | ||
| 03 | Contemporary art gallery | Arts & Culture | 5.75× | ||
| 04 | Digital art | Arts & Culture | 4.67× | ||
| 05 | Watercolor painting | Arts & Culture | 4.63× | ||
| 06 | Oil painting | Arts & Culture | 4.59× | ||
| 07 | Abstract art | Arts & Culture | 4.37× | ||
| 08 | Contemporary art | Arts & Culture | 4.29× | ||
| 09 | Anime convention | Literature | 4.01× | ||
| 10 | Polo Ralph Lauren | Fashion & Accessoires | 3.92× | ||
| 11 | Paint | Home & Garden | 3.65× | ||
| 12 | Anime and manga fandom | Literature | 3.59× | ||
| 13 | Fine art | Business & Career | 3.36× | ||
| 14 | Art museum | Arts & Culture | 3.29× | ||
| 15 | Livemusic | Music & Radio | 3.04× | ||
| 16 | Illustration | Arts & Culture | 2.96× | ||
| 17 | Superman | Movies & TV | 2.76× | ||
| 18 | Street photography | Technology & Electronics | 2.76× | ||
| 19 | Travel photography | Technology & Electronics | 2.51× | ||
| 20 | TikTok | Internet & Social Media | 1.53× |
Personality of the Modern art audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.86× | |
| Early Adopter Mentality | POWER | 1.82× | |
| Luxury Orientation | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.69× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Patriotism | CONSERVATISM | 0.72× |
Frequently asked questions
How many fans does Modern art have in Germany?
Modern art has an estimated audience of 8,013,008 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Modern art fans?
61.3% of Modern art fans are female, 38.7% are male, with an average age of 37.6 years.
Which brands do Modern art fans like most?
Modern art fans show strongest brand affinity for Art exhibition (6.18×), Contemporary art (4.29×), and Digital illustration (6×) over the country average.
Where do Modern art fans live in Germany?
Modern art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Modern art fans also like?
Beyond Modern art itself, the audience over-indexes on Contemporary art (4.29×), Digital illustration (6×), Digital art (4.67×), and Watercolor painting (4.63×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Performance art (7,564,405)
- Illustration (6,588,413)
- Culinary art (5,262,730)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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