Modern art Audience in Germany
Modern art has an estimated audience of 8,013,008 people in Germany. 61.3% are female, 38.7% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Art exhibition, Contemporary art, Digital illustration, Digital art, Watercolor painting.
The average Modern art fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Art exhibition, Contemporary art, Digital illustration, with strongest over-indexing on Art exhibition (6.18× the country average). Demographically, the Modern art audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Modern art fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 37.6 |
| Estimated audience size | 8,013,008 |
Audience persona
The typical Modern art fan in Germany is more female, around 37.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Art exhibition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,860,167 | 1.06× |
| Bayern | 1,495,924 | 1.16× |
| Baden-Württemberg | 1,215,539 | 1.11× |
| Niedersachsen | 765,030 | 0.98× |
| Hessen | 649,617 | 1.06× |
| Rheinland-Pfalz | 434,997 | 1.08× |
| Sachsen | 420,000 | 1.07× |
| Berlin | 371,076 | 1.04× |
| Schleswig-Holstein | 285,045 | 0.99× |
| Brandenburg | 252,188 | 1.01× |
| Hamburg | 191,684 | 1.06× |
| Sachsen-Anhalt | 168,850 | 0.81× |
| Thüringen | 158,148 | 0.77× |
| Mecklenburg-Vorpommern | 117,641 | 0.77× |
| Saarland | 96,936 | 0.99× |
| Bremen | 70,255 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art exhibition | 6.18× | Arts & Culture |
| Contemporary art | 4.29× | Arts & Culture |
| Digital illustration | 6× | Arts & Culture |
| Digital art | 4.67× | Arts & Culture |
| Watercolor painting | 4.63× | Arts & Culture |
| Livemusic | 3.04× | Music & Radio |
| Abstract art | 4.37× | Arts & Culture |
| Superman | 2.76× | Movies & TV |
| Oil painting | 4.59× | Arts & Culture |
| Anime convention | 4.01× | Literature |
| Anime and manga fandom | 3.59× | Literature |
| Fine art | 3.36× | Business & Career |
| TikTok | 1.53× | Internet & Social Media |
| Illustration | 2.96× | Arts & Culture |
| Contemporary art gallery | 5.75× | Arts & Culture |
| Paint | 3.65× | Home & Garden |
| Art museum | 3.29× | Arts & Culture |
| Travel photography | 2.51× | Technology & Electronics |
| Street photography | 2.76× | Technology & Electronics |
| Digital painting | 6.3× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.7 |
| Sustainability | BALANCE | 1.48 |
| Indulgence | JOY | 1.44 |
| Sports Activity | POWER | 1.41 |
| Design Affinity | PREMIUM | 1.32 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
See Modern art audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Performance art (7,564,405)
- Illustration (6,588,413)
- Culinary art (5,262,730)
Frequently asked questions
How many fans does Modern art have in Germany?
Modern art has an estimated audience of 8,013,008 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Modern art fans?
61.3% of Modern art fans are female, 38.7% are male, with an average age of 37.6 years.
Which brands do Modern art fans like most?
Modern art fans show strongest brand affinity for Art exhibition (6.18×), Contemporary art (4.29×), and Digital illustration (6×) over the country average.
Where do Modern art fans live in Germany?
Modern art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,860,167), Bayern (reach 1,495,924), and Baden-Württemberg (reach 1,215,539). These three regions account for the largest share of the active audience.
What other brands do Modern art fans also like?
Beyond Modern art itself, the audience over-indexes on Contemporary art (4.29×), Digital illustration (6×), Digital art (4.67×), and Watercolor painting (4.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.