Polo Ralph Lauren Audience in Germany
Polo Ralph Lauren has an estimated audience of 1,366,991 people in Germany. 47.6% are female, 52.4% are male, average age 28.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fossil, Electronic funds transfer, Fruit of the Loom, Hypermarket, Carl F. Bucherer.
The average Polo Ralph Lauren fan in Germany is 28.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fossil, Electronic funds transfer, Fruit of the Loom, with strongest over-indexing on Fossil (22.81× the country average). Demographically, the Polo Ralph Lauren audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Polo Ralph Lauren fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 28.5 |
| Estimated audience size | 1,366,991 |
Audience persona
The typical Polo Ralph Lauren fan in Germany is balanced, around 28.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Fossil.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 354,964 | 1.1× |
| Bayern | 293,682 | 1.24× |
| Baden-Württemberg | 216,167 | 1.07× |
| Niedersachsen | 154,437 | 1.08× |
| Hessen | 146,588 | 1.3× |
| Rheinland-Pfalz | 71,054 | 0.96× |
| Berlin | 68,714 | 1.04× |
| Schleswig-Holstein | 62,119 | 1.17× |
| Sachsen | 52,938 | 0.73× |
| Hamburg | 49,321 | 1.48× |
| Brandenburg | 41,290 | 0.9× |
| Sachsen-Anhalt | 26,160 | 0.68× |
| Thüringen | 26,081 | 0.69× |
| Mecklenburg-Vorpommern | 22,017 | 0.78× |
| Saarland | 16,233 | 0.89× |
| Bremen | 11,360 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fossil | 22.81× | Fashion & Accessoires |
| Electronic funds transfer | 5.34× | Business & Career |
| Fruit of the Loom | 25.22× | Fashion & Accessoires |
| Hypermarket | 8.55× | Shopping |
| Carl F. Bucherer | 56.53× | Shopping |
| Sex and the City | 5.29× | Movies & TV |
| Armani Exchange | 13.97× | Fashion & Accessoires |
| Natural World | 3.15× | Fashion & Accessoires |
| Immobilien | 4.71× | Business & Career |
| Balcony | 5.03× | Home & Garden |
| Women's Shoes | 17.55× | Fashion & Accessoires |
| Design | 2.11× | Home & Garden |
| Music | 1.89× | Business & Career |
| Holiday cottage | 5.42× | Travel & Leisure |
| Sports | 1.91× | Sports |
| Vintage Store | 11.35× | Shopping |
| Voucher | 6.78× | Shopping |
| Stars | 10.51× | Music & Radio |
| Glashütte | 15.03× | Travel & Leisure |
| Reseller | 7.89× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.19 |
| Early Adopter Mentality | POWER | 1.89 |
| Individualism | JOY | 1.84 |
| Quality Awareness | PREMIUM | 1.83 |
| Sustainability | BALANCE | 1.71 |
| Urban Lifestyle | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 10.5% |
| Italy | 7.8% |
See Polo Ralph Lauren audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Polo Ralph Lauren have in Germany?
Polo Ralph Lauren has an estimated audience of 1,366,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Polo Ralph Lauren fans?
47.6% of Polo Ralph Lauren fans are female, 52.4% are male, with an average age of 28.5 years.
Which brands do Polo Ralph Lauren fans like most?
Polo Ralph Lauren fans show strongest brand affinity for Fossil (22.81×), Electronic funds transfer (5.34×), and Fruit of the Loom (25.22×) over the country average.
Where do Polo Ralph Lauren fans live in Germany?
Polo Ralph Lauren fans in Germany are most concentrated in Nordrhein-Westfalen (reach 354,964), Bayern (reach 293,682), and Baden-Württemberg (reach 216,167). These three regions account for the largest share of the active audience.
What other brands do Polo Ralph Lauren fans also like?
Beyond Polo Ralph Lauren itself, the audience over-indexes on Electronic funds transfer (5.34×), Fruit of the Loom (25.22×), Hypermarket (8.55×), and Carl F. Bucherer (56.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Polo Ralph Lauren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.