Holiday cottage Audience in Germany
Holiday cottage has an estimated audience of 4,340,162 people in Germany. 61.4% are female, 38.6% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern.
The average Holiday cottage fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Demographically, the Holiday cottage audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Hotel
Demographics of Holiday cottage fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.3 |
| Estimated audience size | 4,340,162 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 964,985 | 1.02× |
| Baden-Württemberg | 540,488 | 0.91× |
| Bayern | 519,816 | 0.75× |
| Niedersachsen | 489,712 | 1.16× |
| Sachsen | 295,761 | 1.39× |
| Hessen | 286,110 | 0.87× |
| Rheinland-Pfalz | 227,879 | 1.05× |
| Brandenburg | 170,509 | 1.27× |
| Berlin | 167,170 | 0.86× |
| Thüringen | 144,892 | 1.31× |
| Sachsen-Anhalt | 142,406 | 1.27× |
| Schleswig-Holstein | 107,352 | 0.69× |
| Mecklenburg-Vorpommern | 99,084 | 1.2× |
| Hamburg | 81,107 | 0.83× |
| Saarland | 36,301 | 0.68× |
| Bremen | 28,383 | 0.76× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.75 |
| Quality Awareness | PREMIUM | 1.64 |
| Convenience Orientation | PREMIUM | 1.6 |
| Indulgence | JOY | 1.44 |
| Urban Lifestyle | OPEN | 1.28 |
| Extroversion | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 11.8% |
| Germany | 5.2% |
See Holiday cottage audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- Hilton Hotels & Resorts (709,021)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holiday cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.