Rascasse Audience Intelligence

Holiday cottage Audience in Germany

A data profile of the people who buy, follow and care about Holiday cottage in Germany — modelled from more than twelve digital signal sources. Holiday cottage has an estimated audience of 4,340,162 people in Germany.

#39among Touchpoint in Germany#102in Travel & Leisure

The average Holiday cottage fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday cottage profile in Germany.

Audience size
4.3M
in Germany
Gender
61.4%♀
38.6% male
Age
41.3
average years
Country rank
#1328
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Holiday cottage fans

61.4% are female, 38.6% are male, average age 41.3.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Holiday cottage audience in Germany
MetricValue
Female61.4%
Male38.6%
Average age41.3
Estimated audience size4,340,162
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Holiday cottage audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Holiday cottage audience comes from Germany.

Worldwide audience distribution share by country for Holiday cottage
CountryShare
United States20.7%
United Kingdom11.8%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday cottage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Holiday cottage fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.37×
02Thüringen~100K1.33×
03Brandenburg~200K1.25×
04Sachsen-Anhalt~100K1.25×
05Mecklenburg-Vorpommern~100K1.24×
06Niedersachsen~500K1.14×
07Rheinland-Pfalz~200K1.03×
08Nordrhein-Westfalen~900K0.99×
09Schleswig-Holstein~100K0.89×
10Baden-Württemberg~500K0.88×
11Hessen~300K0.85×
12Bremen~30K0.82×
13Berlin~200K0.80×
14Hamburg~80K0.80×
15Saarland~40K0.73×
16Bayern~500K0.72×
Fig. 06

Affinity by region

Affinity by region — Holiday cottage, Germany
0.72×1.00×1.37×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Holiday cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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