Top 50 Touchpoints in Germany
This curated ranking covers the 50 largest touchpoints in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 498 touchpoints tracked in Germany, the 50 ranked here account for the largest measured audience reach. Boutiques, Parties and Beauty salons lead the list with a combined estimated audience of 34,234,173 people. Across all 50 entries the average audience size is 6,504,057, and the largest, Boutiques, reaches around 11,567,591 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each touchpoint, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Boutiques |
11,567,591 | 2.8% | Fashion & Accessoires | |
| 2 |  Parties |
11,488,089 | 3.0% | TV series | Music & Radio |
| 3 |  Beauty salons |
11,178,493 | 2.5% | Treatment | Beauty & Wellness |
| 4 |  Shopping malls |
11,108,935 | 2.8% | Shopping | |
| 5 |  Supermarket |
10,969,874 | 4.0% | Shopping | |
| 6 |  Spas |
10,944,870 | 2.7% | Treatment | Beauty & Wellness |
| 7 |  Concerts |
10,936,514 | 3.2% | Record label | Music & Radio |
| 8 |  Coffeehouses |
10,658,216 | 3.4% | Food & Beverages | |
| 9 |  Resort |
9,468,166 | 3.3% | Travel & Leisure | |
| 10 |  Festival |
9,151,704 | 4.0% | Music & Radio | |
| 11 |  Gastronomy |
8,791,494 | 3.6% | Field of study | Food & Beverages |
| 12 |  Bars |
8,151,234 | 2.6% | Travel & Leisure | |
| 13 |  Employment website |
8,048,276 | 11.9% | Business & Career | |
| 14 |  Hardware store |
7,935,921 | 6.6% | Home & Garden | |
| 15 |  Sports club |
7,852,185 | 6.4% | Sports | |
| 16 |  Museum |
7,806,847 | 4.1% | Museum | Arts & Culture |
| 17 |  Theatre |
7,430,889 | 3.2% | Music & Radio | |
| 18 |  Pet store |
7,195,797 | 4.4% | Pets & Animals | |
| 19 |  Nightclubs |
6,742,181 | 2.8% | Music & Radio | |
| 20 |  Gift shop |
6,321,335 | 4.3% | Home & Garden | |
| 21 |  Kindergarten |
6,165,718 | 4.1% | Education | Kids & Family |
| 22 |  Car dealership |
5,963,168 | 5.7% | Cars & Mobility | |
| 23 |  Garden centre |
5,863,652 | 12.8% | Home & Garden | |
| 24 |  Bakery |
5,724,116 | 2.7% | Food & Beverages | |
| 25 |  Ski resort |
5,706,302 | 6.8% | Travel type | Travel & Leisure |
| 26 |  Art exhibition |
5,705,268 | 3.8% | Arts & Culture | |
| 27 |  Fashion show |
5,540,997 | 3.9% | Fashion & Accessoires | |
| 28 |  University |
5,390,123 | 2.0% | Business & Career | |
| 29 |  Swimming pool |
5,276,902 | 2.8% | Sports | |
| 30 |  Employment agency |
5,241,639 | 8.5% | Business & Career | |
| 31 |  High school |
5,225,313 | 3.0% | Business & Career | |
| 32 |  Pre-kindergarten |
5,158,120 | 8.6% | Education | Kids & Family |
| 33 |  Art museum |
4,677,281 | 2.9% | Museum | Arts & Culture |
| 34 |  Cottage |
4,505,600 | 5.3% | Travel type | Travel & Leisure |
| 35 |  Brewery |
4,481,360 | 4.3% | Food & Beverages | |
| 36 |  Anime convention |
4,419,735 | 3.7% | Literature | |
| 37 |  Automobile repair shop |
4,402,683 | 6.7% | Cars & Mobility | |
| 38 |  Comparison shopping website |
4,367,588 | 30.4% | Shopping | |
| 39 |  Holiday cottage |
4,340,162 | 5.2% | Hotel | Travel & Leisure |
| 40 |  Business class |
4,326,426 | 3.0% | Travel & Leisure | |
| 41 |  First class travel |
4,303,622 | 2.7% | Travel type | Travel & Leisure |
| 42 |  Grocery store |
4,202,222 | 1.9% | Food & Beverages | |
| 43 |  Zoo |
4,174,344 | 4.2% | Kids & Family | |
| 44 |  Airport |
4,003,919 | 3.4% | Airport | Travel & Leisure |
| 45 |  Recording studio |
3,915,395 | 3.8% | Music & Radio | |
| 46 |  Chain store |
3,735,075 | 3.6% | Shopping | |
| 47 |  Brassiere |
3,728,477 | 3.4% | Food & Beverages | |
| 48 |  Charitable organization |
3,698,695 | 2.5% | Politics & Society | |
| 49 |  Fast food restaurants |
3,617,250 | 2.2% | Food & Beverages | |
| 50 |  Hospital |
3,593,096 | 2.1% | Health |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each touchpoint by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest touchpoint in Germany?
Boutiques currently leads with an estimated audience of 11,567,591 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.