How to read this list
Rank
Position in the Top 45, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | TTommy Hilfiger | 4.9M | 7.3% | 36.8 | 61.8% | Premium fashion |
| 2 | RRalph Lauren | 4M | 5.4% | 35.4 | 58.0% | Premium fashion |
| 3 | CCalvin Klein | 3.6M | 4.8% | 34.9 | 62.4% | Premium fashion |
| 4 | PPolo Ralph Lauren | 3M | 8.0% | 28.5 | 47.6% | Premium fashion |
| 5 | VVersace | 2.3M | 4.3% | 36.2 | 62.3% | Premium fashion |
| 6 | AArmani | 2.3M | 5.5% | 38.4 | 58.5% | Premium fashion |
| 7 | MMichael Kors | 2.3M | 4.0% | 34.4 | 67.9% | Premium fashion |
| 8 | HHugo Boss | 1.8M | 6.2% | 35.3 | 55.2% | Premium fashion |
| 9 | PPull&Bear | 1.4M | 6.8% | 29.3 | 68.4% | Premium fashion |
| 10 | CCanada Goose | 1.3M | 7.3% | 34.2 | 56.2% | Premium fashion |
| 11 | SStone Island | 1.3M | 8.8% | 28.1 | 34.8% | Premium fashion |
| 12 | GG-Star Raw | 1.2M | 18.3% | 34.3 | 59.3% | Premium fashion |
| 13 | DDKNY | 1.1M | 9.9% | 37.3 | 73.1% | Premium fashion |
| 14 | TTed Baker | 1.1M | 9.3% | 34.6 | 69.9% | Premium fashion |
| 15 | MMoschino | 1M | 8.7% | 33.1 | 60.7% | Premium fashion |
| 16 | SSuitsupply | 781k | 16.2% | 35.0 | 28.5% | Premium fashion |
| 17 | AArmani Exchange | 778k | 9.8% | 30.5 | 55.1% | Premium fashion |
| 18 | AAmerican Vintage | 771k | 14.0% | 33.4 | 71.8% | Premium fashion |
| 19 | LLee (jeans) | 658k | 2.9% | 35.5 | 45.5% | Premium fashion |
| 20 | BBOSS | 631k | 8.0% | 30.0 | 41.7% | Premium fashion |
| 21 | GG-Star | 545k | 13.6% | 35.8 | 62.4% | Premium fashion |
| 22 | BBetty Barclay | 485k | 49.1% | 39.0 | 82.3% | Premium fashion |
| 23 | WWoolrich | 367k | 12.2% | 38.5 | 50.2% | Premium fashion |
| 24 | BBruno Banani | 340k | 43.0% | 35.9 | 63.1% | Premium fashion |
| 25 | Ssandro | 338k | 6.3% | 34.8 | 73.3% | Premium fashion |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular premium fashions compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each premium fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest premium fashion in Germany?
Tommy Hilfiger currently leads with an estimated audience of 4.9M people in Germany.