Rascasse Audience Intelligence

Versace Target Market in Germany

A data profile of the people who buy, follow and care about Versace in Germany — modelled from more than twelve digital signal sources. Versace has an estimated audience of 2,344,040 people in Germany.

#5among Premium fashion in Germany#342among Brand in Germany#156in Fashion & Accessoires

The average Versace fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hermès, Louis Vuitton, COS, with strongest over-indexing on Hermès (4.54× the country average).

Demographically, the Versace audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Versace fan in Germany is more female, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Hermès.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Versace profile in Germany.

Audience size
2.3M
in Germany
Gender
62.3%♀
37.7% male
Age
36.2
average years
Country rank
#2841
Brand in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Versace

62.3% are female, 37.7% are male, average age 36.2.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Versace audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age36.2
Estimated audience size2,344,040
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Versace audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Versace audience comes from Germany.

Worldwide audience distribution share by country for Versace
CountryShare
United States18.2%
Italy9.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Versace audience in Germany is strongest.

Fig. 05

Top regions by affinity

Versace customers by region in Germany
#RegionReachAffinity×
01Hessen~200K1.32×
02Hamburg~60K1.19×
03Berlin~100K1.18×
04Baden-Württemberg~400K1.14×
05Bremen~20K1.14×
06Nordrhein-Westfalen~600K1.13×
07Bayern~400K1.13×
08Rheinland-Pfalz~100K1.00×
09Niedersachsen~200K0.96×
10Schleswig-Holstein~80K0.93×
11Saarland~30K0.88×
12Sachsen~100K0.85×
13Brandenburg~60K0.84×
14Sachsen-Anhalt~50K0.78×
15Mecklenburg-Vorpommern~40K0.78×
16Thüringen~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Versace, Germany
0.77×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Versace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Versace audience
#·InterestCategoryAffinity×
01Miu MiuFashion & Accessoires6.23×
02Bottega VenetaFashion & Accessoires6.00×
03Ready-to-wearFashion & Accessoires5.57×
04FendiFashion & Accessoires5.44×
05BulgariFashion & Accessoires5.20×
06GivenchyFashion & Accessoires5.19×
07BurberryFashion & Accessoires5.00×
08HermèsFashion & Accessoires4.54×
09PradaFashion & Accessoires4.15×
10Yves Saint LaurentFashion & Accessoires4.02×
11COSShopping3.99×
12BalenciagaFashion & Accessoires3.90×
13Business classTravel & Leisure3.72×
14Louis VuittonFashion & Accessoires3.38×
15ChanelFashion & Accessoires3.29×
16Designer clothingFashion & Accessoires3.25×
17Haute coutureFashion & Accessoires3.00×
18LeatherFashion & Accessoires2.93×
19UndergarmentFashion & Accessoires2.50×
20BreuningerFashion & Accessoires2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Versace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Versace audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.40×
Luxury OrientationPREMIUM2.04×
Design AffinityPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Versace audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.77×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Versace's target market in Germany?

Versace's target market in Germany covers an estimated 2,344,040 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Versace customers?

62.3% of the Versace audience are female, 37.7% are male, with an average age of 36.2 years.

03

Which brands do Versace fans like most?

Versace fans show strongest brand affinity for Hermès (4.54×), Louis Vuitton (3.38×), and COS (3.99×) over the country average.

04

Where do Versace fans live in Germany?

Versace fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Versace fans also like?

Beyond Versace itself, the audience over-indexes on Louis Vuitton (3.38×), COS (3.99×), Burberry (5×), and Business class (3.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in Germany

See Versace audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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