Versace Audience in Germany
Versace has an estimated audience of 2,375,238 people in Germany. 62.3% are female, 37.7% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, Louis Vuitton, COS, Burberry, Business class.
The average Versace fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, Louis Vuitton, COS, with strongest over-indexing on Hermès (4.54× the country average). Demographically, the Versace audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Versace fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 36.2 |
| Estimated audience size | 2,375,238 |
Audience persona
The typical Versace fan in Germany is more female, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 606,426 | 1.17× |
| Bayern | 441,374 | 1.16× |
| Baden-Württemberg | 379,693 | 1.17× |
| Hessen | 245,169 | 1.35× |
| Niedersachsen | 227,711 | 0.99× |
| Berlin | 130,114 | 1.23× |
| Rheinland-Pfalz | 118,021 | 0.99× |
| Sachsen | 97,602 | 0.84× |
| Schleswig-Holstein | 77,857 | 0.91× |
| Hamburg | 65,745 | 1.22× |
| Brandenburg | 60,853 | 0.83× |
| Sachsen-Anhalt | 46,245 | 0.75× |
| Thüringen | 44,131 | 0.73× |
| Mecklenburg-Vorpommern | 33,571 | 0.74× |
| Saarland | 24,209 | 0.83× |
| Bremen | 22,236 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 4.54× | Fashion & Accessoires |
| Louis Vuitton | 3.38× | Fashion & Accessoires |
| COS | 3.99× | Shopping |
| Burberry | 5× | Fashion & Accessoires |
| Business class | 3.72× | Travel & Leisure |
| Ready-to-wear | 5.57× | Fashion & Accessoires |
| Prada | 4.15× | Fashion & Accessoires |
| Givenchy | 5.19× | Fashion & Accessoires |
| Haute couture | 3× | Fashion & Accessoires |
| Undergarment | 2.5× | Fashion & Accessoires |
| Fendi | 5.44× | Fashion & Accessoires |
| Breuninger | 2.41× | Fashion & Accessoires |
| Designer clothing | 3.25× | Fashion & Accessoires |
| Miu Miu | 6.23× | Fashion & Accessoires |
| Bottega Veneta | 6× | Fashion & Accessoires |
| Bulgari | 5.2× | Fashion & Accessoires |
| Chanel | 3.29× | Fashion & Accessoires |
| Balenciaga | 3.9× | Fashion & Accessoires |
| Leather | 2.93× | Fashion & Accessoires |
| Yves Saint Laurent | 4.02× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.19 |
| Luxury Orientation | PREMIUM | 1.78 |
| Indulgence | JOY | 1.64 |
| Design Affinity | PREMIUM | 1.5 |
| Sustainability | BALANCE | 1.41 |
| Early Adopter Mentality | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Italy | 9.3% |
| United Kingdom | 5.0% |
See Versace audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Armani (2,306,962)
- Michael Kors (2,300,721)
Frequently asked questions
How many fans does Versace have in Germany?
Versace has an estimated audience of 2,375,238 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Versace fans?
62.3% of Versace fans are female, 37.7% are male, with an average age of 36.2 years.
Which brands do Versace fans like most?
Versace fans show strongest brand affinity for Hermès (4.54×), Louis Vuitton (3.38×), and COS (3.99×) over the country average.
Where do Versace fans live in Germany?
Versace fans in Germany are most concentrated in Nordrhein-Westfalen (reach 606,426), Bayern (reach 441,374), and Baden-Württemberg (reach 379,693). These three regions account for the largest share of the active audience.
What other brands do Versace fans also like?
Beyond Versace itself, the audience over-indexes on Louis Vuitton (3.38×), COS (3.99×), Burberry (5×), and Business class (3.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.