Tommy Hilfiger Audience in Germany
Tommy Hilfiger has an estimated audience of 4,974,199 people in Germany. 61.8% are female, 38.2% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, H&M, Breuninger, COS, Zara.
The average Tommy Hilfiger fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, H&M, Breuninger, with strongest over-indexing on Hermès (2.91× the country average). Demographically, the Tommy Hilfiger audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Tommy Hilfiger fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 36.8 |
| Estimated audience size | 4,974,199 |
Audience persona
The typical Tommy Hilfiger fan in Germany is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,284,153 | 1.18× |
| Bayern | 816,700 | 1.02× |
| Baden-Württemberg | 674,102 | 0.99× |
| Niedersachsen | 576,050 | 1.19× |
| Hessen | 401,766 | 1.06× |
| Rheinland-Pfalz | 246,983 | 0.99× |
| Berlin | 222,554 | 1× |
| Schleswig-Holstein | 200,581 | 1.12× |
| Sachsen | 189,630 | 0.78× |
| Brandenburg | 144,095 | 0.93× |
| Hamburg | 132,993 | 1.18× |
| Sachsen-Anhalt | 125,610 | 0.97× |
| Thüringen | 96,849 | 0.76× |
| Mecklenburg-Vorpommern | 94,778 | 1× |
| Bremen | 47,682 | 1.12× |
| Saarland | 41,932 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 2.91× | Fashion & Accessoires |
| H&M | 1.95× | Shopping |
| Breuninger | 2.63× | Fashion & Accessoires |
| COS | 3.6× | Shopping |
| Zara | 2.5× | Shopping |
| C&A | 2.32× | Shopping |
| Undergarment | 2.35× | Fashion & Accessoires |
| Bershka | 3.43× | Shopping |
| Louis Vuitton | 2.46× | Fashion & Accessoires |
| Gina Tricot | 4.21× | Fashion & Accessoires |
| Calvin Klein | 3.4× | Fashion & Accessoires |
| Lacoste | 3.62× | Fashion & Accessoires |
| Ralph Lauren | 3.07× | Fashion & Accessoires |
| Haute couture | 2.43× | Fashion & Accessoires |
| Fashion design | 1.75× | Business & Career |
| Women's clothing | 1.56× | Fashion & Accessoires |
| TK Maxx | 1.66× | Shopping |
| Gala | 1.54× | News |
| Primark | 1.84× | Shopping |
| Airbnb | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.51 |
| Luxury Orientation | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.3 |
| Creativity | OPEN | 1.29 |
| Indulgence | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Germany | 7.4% |
| Italy | 6.7% |
See Tommy Hilfiger audiences in other countries
More Premium fashion audiences in Germany
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
- Michael Kors (2,300,721)
Frequently asked questions
How many fans does Tommy Hilfiger have in Germany?
Tommy Hilfiger has an estimated audience of 4,974,199 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tommy Hilfiger fans?
61.8% of Tommy Hilfiger fans are female, 38.2% are male, with an average age of 36.8 years.
Which brands do Tommy Hilfiger fans like most?
Tommy Hilfiger fans show strongest brand affinity for Hermès (2.91×), H&M (1.95×), and Breuninger (2.63×) over the country average.
Where do Tommy Hilfiger fans live in Germany?
Tommy Hilfiger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,284,153), Bayern (reach 816,700), and Baden-Württemberg (reach 674,102). These three regions account for the largest share of the active audience.
What other brands do Tommy Hilfiger fans also like?
Beyond Tommy Hilfiger itself, the audience over-indexes on H&M (1.95×), Breuninger (2.63×), COS (3.6×), and Zara (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tommy Hilfiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.