A data profile of the people who buy, follow and care about Tommy Hilfiger in Italy — modelled from more than twelve digital signal sources. Tommy Hilfiger has an estimated audience of 4,498,910 people in Italy.
The average Tommy Hilfiger fan in Italy is 38.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Lazio.
Top brand affinities include Haute couture, Sneakers (footwear), Calvin Klein, with strongest over-indexing on Haute couture (1.8× the country average).
Demographically, the Tommy Hilfiger audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tommy Hilfiger fan in Italy is more female, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haute couture.
The key figures that characterise the Tommy Hilfiger profile in Italy.
64.0% are female, 36.0% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 38.8 |
| Estimated audience size | 4,498,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Tommy Hilfiger audience comes from Italy.
| Country | Share |
|---|---|
| United States | 11.2% |
| Germany | 7.3% |
| Italy | 6.7% |
Where the Tommy Hilfiger audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~800K | 1.94× | |
| 02 | Lombardy | ~1M | 1.45× | |
| 03 | Calabria | ~200K | 1.28× | |
| 04 | Veneto | ~400K | 1.15× | |
| 05 | Sardinia | ~100K | 1.11× | |
| 06 | Lazio | ~600K | 1.09× | |
| 07 | Abruzzo | ~100K | 1.07× | |
| 08 | Campania | ~500K | 1.04× | |
| 09 | Piedmont | ~300K | 1.04× | |
| 10 | Puglia | ~300K | 1.03× | |
| 11 | Trentino-Alto Adige/Südtirol | ~80K | 0.95× | |
| 12 | Basilicata | ~40K | 0.92× | |
| 13 | Emilia-Romagna | ~300K | 0.87× | |
| 14 | Tuscany | ~300K | 0.87× | |
| 15 | Aosta Valley | ~9K | 0.80× | |
| 16 | Molise | ~20K | 0.76× | |
| 17 | Marche | ~80K | 0.75× | |
| 18 | Friuli-Venezia Giulia | ~60K | 0.73× | |
| 19 | Liguria | ~80K | 0.67× | |
| 20 | Umbria | ~40K | 0.59× |
The strongest cross-interests of the Tommy Hilfiger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Céline | Fashion & Accessoires | 5.01× | ||
| 02 | Marc Jacobs | Fashion & Accessoires | 3.71× | ||
| 03 | Ready-to-wear | Fashion & Accessoires | 3.14× | ||
| 04 | Lacoste | Fashion & Accessoires | 3.06× | ||
| 05 | Calvin Klein | Fashion & Accessoires | 2.85× | ||
| 06 | Michael Kors | Fashion & Accessoires | 2.67× | ||
| 07 | Yves Saint Laurent | Fashion & Accessoires | 2.43× | ||
| 08 | Bershka | Shopping | 2.39× | ||
| 09 | Earring | Fashion & Accessoires | 2.07× | ||
| 10 | Sneakers (footwear) | Fashion & Accessoires | 1.98× | ||
| 11 | Fashion show | Fashion & Accessoires | 1.98× | ||
| 12 | Primark | Shopping | 1.94× | ||
| 13 | Ring (jewellery) | Fashion & Accessoires | 1.91× | ||
| 14 | H&M | Shopping | 1.85× | ||
| 15 | Jeans | Fashion & Accessoires | 1.81× | ||
| 16 | Haute couture | Fashion & Accessoires | 1.80× | ||
| 17 | Skirt | Fashion & Accessoires | 1.72× | ||
| 18 | Uomini e Donne | Movies & TV | 1.68× | ||
| 19 | Zadar | Travel & Leisure | 1.67× | ||
| 20 | Undergarment | Fashion & Accessoires | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.42× | |
| Quality Awareness | PREMIUM | 1.24× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Tradition | CONSERVATISM | 0.81× |
Tommy Hilfiger's target market in Italy covers an estimated 4,498,910 people, concentrated in Lombardy and Sicilia.
64.0% of the Tommy Hilfiger audience are female, 36.0% are male, with an average age of 38.8 years.
Tommy Hilfiger fans show strongest brand affinity for Haute couture (1.8×), Sneakers (footwear) (1.98×), and Calvin Klein (2.85×) over the country average.
Tommy Hilfiger fans in Italy are most concentrated in Lombardy (reach ~1M), Sicilia (reach ~800K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Tommy Hilfiger itself, the audience over-indexes on Sneakers (footwear) (1.98×), Calvin Klein (2.85×), Primark (1.94×), and Ready-to-wear (3.14×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tommy Hilfiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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